# Waste-Free D2C Ecommerce shops prioritize waste-reduction when shipping out goods. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Aug 1, 2019 | Category: [Eco](https://www.trendhunter.com/pro/category/environmental-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/wastefree-d2c ## Key Figures - Trend score: 5.6/10 - Evidence articles: 4 ## What is the Waste-Free D2C trend? **Waste-Free D2C:** The explosion of ecommerce in recent years has negatively impacted global waste–in large part due to the throwaway packaging that's shipped around the world daily. To mitigate this concern, some small online retailers are prioritizing waste-free or reduced-waste packaging. ## The consumer insight behind the Waste-Free D2C trend One of the major concerns that consumers have about the growth of ecommerce is the excess waste that goes into packaging. With consumers now wanting to feel less responsible for their impact on the environment, they're seeking out brands that facilitate environmentally conscious purchase habits–and waste-reduction is a key part of that process. ## At a Glance - Evidence: 4 featured examples - Articles from: Jun 21 to Aug 2, 2019 - Published: Aug 1, 2019 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Naturality](https://www.trendhunter.com/megatrend/naturality), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Alpha, Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Themes within the Waste-Free D2C trend ### Eco-friendly Packaging The adoption of eco-friendly packaging is increasing as a solution to reduce waste in the ecommerce industry. ### Sustainable and Zero-waste Products Consumers are increasingly looking for environmentally-friendly products and services, creating a niche for businesses that offer sustainable and zero-waste products. ### Digital-First and Direct-to-Consumer Models The rise of digital-first and direct-to-consumer models allow companies to create eco-friendly, sustainable products and provide a cost-effective, convenient and sustainable way of selling to consumers. ## What the Waste-Free D2C trend means for industry ### For Ecommerce Ecommerce companies can drive innovation and boost customer loyalty by incorporating eco-friendly packaging into their products and processes. ### For Natural and Organic Products Companies selling sustainable, natural and organic products can leverage their eco-friendly approach to appeal to conscious consumers and stand out in a saturated market. ### For Sustainability-focused Consumerism As consumers become more environmentally conscious, industries of all kinds can respond to these changes and create innovative, sustainable products and services. ## Workshop question In what ways could your brand reduce waste, or prioritize environmentally friendly consumption? ## Trend signals for Waste-Free D2C Trend score 5.6 out of 10, from popularity 86%, activity 74%, freshness 8%. - Popularity: 86% - Activity: 74% - Freshness: 8% ## Examples of the Waste-Free D2C trend 4 featured examples from Jun 21 to Aug 2, 2019. - [Plastic-Free Online Grocery Shops](https://www.trendhunter.com/trends/online-grocery-shop): Rise Mrkt Sells Kitchen Staples in Compostable Containers (Category: Eco) Implication: Online grocery stores can reduce waste and attract environmentally-conscious consumers by offering plastic-free and compostable packaging options. - [Online Zero-Waste Shop Catalogs](https://www.trendhunter.com/trends/local-zerowaste-shop): Nice and Serious Points Londoners to Their Local Zero-Waste Shops (Category: Eco) Implication: Online zero-waste shops like the 'Useless' platform create new opportunities for businesses to enter the eco-friendly retail market and provide consumers with sustainable alternat… - [D2C Dietary Supplements](https://www.trendhunter.com/trends/dietary-supplement): Grove Collaborative's HONU Shares Descriptive, Online-Only Supplements (Category: Lifestyle) Implication: Opportunity for health and wellness brands to expand their product offerings by entering the dietary supplement market with digital-first solutions. - [Eco-Friendly Online Platforms](https://www.trendhunter.com/trends/bornoeco): Borno-Eco is an Online Market Place for Sustainable Products (Category: Eco) Implication: Creating an online e-commerce marketplace that promotes and sells sustainable products exclusively in various industries such as fashion, food & beverage, beauty, etc. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Eco - [Jewel-Toned Fall Apparel](https://www.trendhunter.com/trends/quince-silk) - [Compostable Coffee Pucks](https://www.trendhunter.com/trends/compostable-coffee-pucks) - [Intelligent Private Grids](https://www.trendhunter.com/trends/ara-core-powers) - [Compact Electric Family MPVs](https://www.trendhunter.com/trends/compact-electric-family-mpvs) All articles: [Eco](https://www.trendhunter.com/eco)