# Waste Reduced Food waste-reduction apps help individuals reduce their environmental impact. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Oct 3, 2021 | Category: [Eco](https://www.trendhunter.com/pro/category/environmental-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/waste-reduced ## Key Figures - Trend score: 4.9/10 - Evidence articles: 5 ## What is the Waste Reduced trend? **Waste Reduced:** As consumers look to reduce their environmental impact, brands are empowering them with apps that help them reduce food waste. Examples include everything from ordering from stores that offer unsold inventory at a discount, to apps that help users cook in a way that reduces waste. ## The consumer insight behind the Waste Reduced trend As the climate crisis worsens, so does consumers' personal guilt about their own impact on the environment. Now, more people in North America are conscious of their habits and how they impact the world around them, and are altering them to mitigate some of those effects. ## At a Glance - Evidence: 5 featured examples - Articles from: Apr 29, 2021 to Nov 9, 2022 - Published: Oct 3, 2021 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Themes within the Waste Reduced trend ### Food Waste Reduction Brands are empowering consumers with apps that help them reduce food waste using innovative solutions like AR, AI-powered personalized cookbooks, food-waste trackers, and machine-learning recipe apps. ### Sustainable Eating As a growing number of individuals become more conscious of their impact on the environment, the demand for sustainable food production and farming practices has increased, encouraging businesses to implement innovative and environmentally friendly measures across food industries. ### Meal Planning Meal planning is becoming a popular trend, with businesses providing AI-powered solutions to help users make the most of the ingredients already found in the fridge or pantry, thus helping to reduce food waste and streamline their shopping experience. ## What the Waste Reduced trend means for industry ### For Food and Beverage Food and beverage industry professionals can implement sustainable farming and food production practices to respond to the growing demand for eco-friendly solutions and to reduce food waste. ### For Technology The tech industry can continue to innovate by developing AI-powered solutions to help users make more informed decisions when it comes to grocery shopping, menu planning, and curbing food waste. ### For Retail Retail professionals can further engage customers by offering deals on unsold inventory, invest in machine-learning recipe apps to provide better menu-planning solutions, and incorporate food-waste trackers into existing apps to help consumers manage their food consumption as part of their healthy and eco-friendly lifestyle. ## Workshop question How is your brand helping its customers live sustainably? ## Trend signals for Waste Reduced Trend score 4.9 out of 10, from popularity 73%, activity 60%, freshness 13%. - Popularity: 73% - Activity: 60% - Freshness: 13% ## Examples of the Waste Reduced trend 5 featured examples from Apr 29, 2021 to Nov 9, 2022. - [AI-Powered Personalized Cookbooks](https://www.trendhunter.com/trends/personalized-cookbooks): The Algorithmic Chef Identifies Ingredients & Assembles Recipes (Category: Lifestyle) Implication: AI-powered personalized cookbooks could disrupt the traditional cookbook industry. - [Food Waste AR Apps](https://www.trendhunter.com/trends/food-waste-ar): Morton Salt's AR App Provides a Creative Solution to Reducing Kitchen Waste (Category: Lifestyle) Implication: Food and beverage companies can leverage AR technology and create app tools that educate customers and promote their products through sustainable cooking practices. - [AI-Powered Food Waste Trackers](https://www.trendhunter.com/trends/nosh): Nosh Launches New AI-Powered Analytics to All Its App Users (Category: Eco) Implication: Nosh's AI-powered analytics can be applied to other waste management problems as well, creating an opportunity for disruptive innovation in waste reduction. - [Machine-Learning Recipe Apps](https://www.trendhunter.com/trends/littlecookio): 'littlecook.io' Helps Users Curb Food Waste, Plan Ahead and More (Category: Tech) Implication: The food and beverage industry can seize the opportunity to integrate machine learning and recipe apps into their business model. - [Premium Food-Waste Cooking Apps](https://www.trendhunter.com/trends/sortedfood): The SORTEDfood App Helps to Cut Waste and Create Great Meals (Category: Lifestyle) Implication: Food delivery services can integrate mindful meal planning and food waste reduction features into their services as a value-add for users. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Eco - [Jewel-Toned Fall Apparel](https://www.trendhunter.com/trends/quince-silk) - [Compostable Coffee Pucks](https://www.trendhunter.com/trends/compostable-coffee-pucks) - [Intelligent Private Grids](https://www.trendhunter.com/trends/ara-core-powers) - [Compact Electric Family MPVs](https://www.trendhunter.com/trends/compact-electric-family-mpvs) All articles: [Eco](https://www.trendhunter.com/eco)