# Waste Discount Brands initiate waste-reduction programs while offering discounts to customers. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Nov 5, 2021 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/waste-discount ## Key Figures - Trend score: 4.5/10 - Evidence articles: 5 ## What is the Waste Discount trend? **Waste Discount:** More brands are looking to reduce their environmental impact by offering waste-reducing, repurposing programs and products that offer consumers specialty discounts for purchasing items that would otherwise be thrown away. ## The consumer insight behind the Waste Discount trend Climate change's current and impending consequences are now better known to the average consumer thanks to the work of scientists and activists in this space. This education has resulted in a greater sense of urgency for consumers who are looking to reduce their own impact. These individuals are increasingly turning to brands that are choosing to prioritize sustainability. ## At a Glance - Evidence: 5 featured examples - Articles from: Dec 10, 2019 to Jul 10, 2022 - Published: Nov 5, 2021 - Patterns: [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Simplicity](https://www.trendhunter.com/megatrend/simplicity) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Themes within the Waste Discount trend ### Waste-Reducing Programs and Products More brands are prioritizing sustainability by offering waste-reducing, repurposing programs and products to reduce environmental impact. ### Food Waste-Preventing Ordering Apps Apps like goMkt are stepping up to the challenge to curb food waste in affordable and efficient ways by offering discounts on unsold inventory from local restaurants, cafes, and coffee shops. ### Discarded Item Repurposing Campaigns Campaigns like The IKEA Trash Collection and Misfits Market are repurposing items that would have gone to waste and reducing the amount of waste that ends up in landfills. ## What the Waste Discount trend means for industry ### For Retail Industry Retailers can reduce their environmental impact and increase revenue opportunities by offering waste-reducing programs and repurposing products and inventory. ### For Food Industry The food industry can reduce food waste by partnering with apps like Flashfood and offering discounted prices on products nearing their expiry date. ### For Subscription-Based Grocery Industry Subscription-based grocery services like Misfits Market can address the food waste crisis and reduce grocery bills by offering fresh produce at a discounted rate. ## Workshop question How is your brand prioritizing sustainability? ## Trend signals for Waste Discount Trend score 4.5 out of 10, from popularity 74%, activity 50%, freshness 12%. - Popularity: 74% - Activity: 50% - Freshness: 12% ## Examples of the Waste Discount trend 5 featured examples from Dec 10, 2019 to Jul 10, 2022. - [Discounted Food Waste Apps](https://www.trendhunter.com/trends/food-waste-apps): This App Lets Shoppers Get Discounts On Products Nearing Expiry (Category: Business) Implication: Supermarkets can make use of discounted food waste apps to offer special deals to customers and reduce food waste. - [Food Waste-Preventing Ordering Apps](https://www.trendhunter.com/trends/gomkt): goMkt Fights the Food Crisis with Convenience & Mindfulness (Category: Eco) Implication: goMkt's model of reducing food waste and increasing foot traffic to local restaurants through discount-based ordering is an innovative way for the restaurant industry to address t… - [Affordable Grocery Store Subscriptions](https://www.trendhunter.com/trends/affordable-grocery-store): Misfits Market's Business Model Addresses Food Waste (Category: Eco) Implication: Grocery retailers can adopt a similar business model to Misfits Market to improve customer access to affordable and sustainable produce while reducing food waste and promoting tra… - [Waste-Reducing Cosmetic Discounts](https://www.trendhunter.com/trends/cosmetic-discount): Holland & Barrett is Selling Beauty Goods Past Best Before Dates (Category: Eco) Implication: Introducing the sale of beauty products past their best before dates presents an opportunity for retailers to tap into a new market segment. - [Discarded Furniture Campaigns](https://www.trendhunter.com/trends/ikea-trash-collection): The IKEA Trash Collection Repurposes Items That Go to Waste (Category: Eco) Implication: Furniture retailers can leverage discarded furniture campaigns to reduce waste and promote sustainable practices in their industry. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)