# Wanderlustvertising As consumers crave escape, brands answer with travel-focused depictions. By [Michael Hemsworth](https://www.trendhunter.com/Michael.Hemsworth), Contributing Researcher | Published Jul 30, 2014 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/wanderlustvertising ## Key Figures - Trend score: 3.8/10 - Evidence articles: 6 ## What is the Wanderlustvertising trend? **Wanderlustvertising:** Traveling for consumers has a certain level of intrigue and panache that make it highly coveted, which brands are using to their advantage with wanderlust-inspired marketing. The utilization of travel as a means of connecting with consumers speaks to them on the basis of daydreaming and adventure, which resonates with their preference for escapism. ## At a Glance - Evidence: 6 featured examples - Articles from: Sep 30, 2013 to Jul 30, 2014 - Published: Jul 30, 2014 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Experience](https://www.trendhunter.com/megatrend/experience), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Themes within the Wanderlustvertising trend ### Wanderlust-Inspired Marketing Brands use the consumer craving for travel as a means of connecting with them, and speaking to their desire for daydreaming and adventure. ### Road Trip Editorials Fashion brands create editorials that highlight road trips and traveling vicariously as a way to showcase their products and style. ### Posh Traveler Portraits Magazines create photo shoots that channel a fashion-forward traveler, using designer pieces and luxe surroundings to evoke sophistication and practicality. ## What the Wanderlustvertising trend means for industry ### For Fashion Industry Fashion brands can use wanderlust as an opportunity to create travel-inspired clothing and accessories. ### For Marketing Industry The consumer craving for escape can be leveraged to connect with them on a more emotional level. ### For Travel Industry Wanderlust-inspired marketing can increase travel bookings and encourage consumers to seek adventure. ## Trend signals for Wanderlustvertising Trend score 3.8 out of 10, from popularity 50%, activity 58%, freshness 8%. - Popularity: 50% - Activity: 58% - Freshness: 8% ## Examples of the Wanderlustvertising trend 6 featured examples from Sep 30, 2013 to Jul 30, 2014. - [Roadside Traveller Portraits](https://www.trendhunter.com/trends/risbel): Risbel Magazine's A Hitchhiking Story Features Sunkissed Captures (Category: Fashion) Implication: The fashion industry can use this trend to create a new line of comfortable casuals with different fabrics. - [Traveling Trailer Park Editorials](https://www.trendhunter.com/trends/wild-photography): Karolina Jakimiak Photographs Wild Photography With Model Klima (Category: Fashion) Implication: Disruptive innovation opportunities exist in the field of photography by exploring unconventional styles and incorporating contrasting elements to create visually striking images. - [Artistic Roadtrip Editorials](https://www.trendhunter.com/trends/sam-li): Sam LI and Jenna Lipps Embark on an Artistic Journey (Category: Pop Culture) Implication: Fashion photographers can use road trips and imaginative elements to bring new life to their editorials and create impactful content. - [American Roadtrip Editorials](https://www.trendhunter.com/trends/allamerican-roadtrip): Luke Byrne and Ryan Kenny Went on a Stateside Joy Ride (Category: Fashion) Implication: Disruptive innovation opportunity: Augmented reality photography experiences that overlay virtual elements onto real-world road trip shots. - [Posh Traveler Portraits](https://www.trendhunter.com/trends/gq-japan): GQ Japan's On the Road Editorial is Lensed by Photorgapher Shiro Katagiri (Category: Fashion) Implication: The fashion industry can explore disruptive innovation by incorporating practical and stylish elements in designer pieces for travelers. - [Cultured Bohemian Lookbook Videos](https://www.trendhunter.com/trends/anthropologie-february-2014): The Anthropologie February 2014 Collection is Beaming with Color (Category: Marketing) Implication: Fashion brands can explore new design concepts and collaborate with travel companies for destination-inspired collections. ## Recent trend clusters - [Scaled Restraint](https://www.trendhunter.com/protrends/small-luxury-watches) (Fashion) - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) - [Ritual Systems](https://www.trendhunter.com/protrends/ritual-systems) (Fashion) - [Athletic Styling](https://www.trendhunter.com/protrends/athletic-styling) (Fashion) ## Trending in Fashion - [Paisley-Shelled Collector Sneakers](https://www.trendhunter.com/trends/paisley-shelled-collector-sneakers) - [Fruit-Inspired Digital Watches](https://www.trendhunter.com/trends/themed-wristwatches) - [Deluxe Beauty Advent Calendars](https://www.trendhunter.com/trends/classic-and-prestige) - [Modular Winter Wardrobes](https://www.trendhunter.com/trends/moose-knuckles-fallwinter-2026) All articles: [Fashion](https://www.trendhunter.com/fashion)