# Wallpaperific Patterned wall coverings return to design, but redefined in scale and sophistication. By [Katherinev123](https://www.trendhunter.com/katherine), Contributing Editor | Published Dec 7, 2007, updated Aug 10, 2010 | Category: [Art & Design](https://www.trendhunter.com/pro/category/modern-art-and-design-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/wallpaperific-patterned-wall-coverings-return-to-design-culture-but-redefin ## Key Figures - Trend score: 4.4/10 - Evidence articles: 6 ## What is the Wallpaperific trend? **Wallpaperific:** Having been deemed tacky over the years, wallpaper is now emerging as a design trend. As interior design lets people express their individuality in their personal space, offering a variety of wall coverings allows for consumer customization. Wallpaper designs vary, including retro prints, modern graphic arts, coverings with holes to reveal the pre-existing wall surface and even temporary wall applications that give consumers the opportunity to change their surroundings frequently, depending on their moods. ## At a Glance - Evidence: 6 featured examples - Articles from: Jun 7, 2006 to Jun 7, 2007 - Published: Dec 7, 2007 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Divergence](https://www.trendhunter.com/pattern/divergence) - Megatrends: [Experience](https://www.trendhunter.com/megatrend/experience), [Youthfulness](https://www.trendhunter.com/megatrend/youthfulness) ## Audience - Gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Themes within the Wallpaperific trend ### Retro Revival Retro wallpaper has reemerged as a popular trend, offering consumers the opportunity for personal expression through customization of wall coverings. ### Digital Imaging Digital imaging offers the ability to create stunning designs on floors, walls and ceilings, transforming spaces in ways never before possible in interior design. ### Whimsical Wallpaper Creating products considered distinctive or peculiar enough to represent inventiveness can benefit companies as consumers are seeking unique, memorable, and personalization items. ## What the Wallpaperific trend means for industry ### For Interior Design Retro revival and digital imaging trends represent disruptive innovation opportunities for the interior design industry, offering consumers new ways to customize and transform their living spaces. ### For Textiles Whimsical wallpaper designs, such as those from Timorous Beasties, represent a potential disruptive innovation opportunity in the textile industry by featuring surreal and provocative prints on traditional textiles and wallpapers. ### For Advertising Repetition of patterns and structures in home design can have implications for brand consistency and marketing efforts, as corporations seek to offer comfort to consumers in a chaotic world inundated with media images, advertisements, and products. ## Trend signals for Wallpaperific Trend score 4.4 out of 10, from popularity 55%, activity 70%, freshness 8%. - Popularity: 55% - Activity: 70% - Freshness: 8% ## Examples of the Wallpaperific trend 6 featured examples from Jun 7, 2006 to Jun 7, 2007. - [Psychedelic House Decor](https://www.trendhunter.com/trends/retro-wall-coverings-70s-wallpaper): The Wallpaper From The 70's is a Blast From the Past (Category: Art & Design) Implication: Opportunity for companies to innovate and offer retro-inspired wallpapers and furnishings. - [Timorous Beasties](https://www.trendhunter.com/trends/timorous-beasties-surreal-and-provocative-decor-desgins): Surreal and Provocative Wallpaper (Category: Art & Design) Implication: Providing unique and unexpected wallpaper design options for residential and commercial interior design. - [Designers Guild Wallpaper](https://www.trendhunter.com/trends/the-wallpaper-becomes-most-trendy-than-ever) (Category: Art & Design) Implication: Opportunity for disruptive innovation in creating wallpaper that transforms the atmosphere of a space. - [Digital Printed Floors and Wallpaper](https://www.trendhunter.com/trends/digital-printed-floors-and-wallpaper) (Category: Art & Design) Implication: The use of digital printed floors and wallpaper revolutionizes the way interior designers approach their projects. - [Peep Show Wallpaper](https://www.trendhunter.com/trends/keep-some-of-your-old-wallpaper-design-with-the-wallpaper-peep-show): Holes to Showcase Your Old Wallpaper (Category: Art & Design) Implication: Disruptive innovation opportunity: Introducing innovative wallpaper options that allow for easy and creative wall transformations. - [Wallpaper](https://www.trendhunter.com/trends/wallpaper-by-jocelyn-warner): by Jocelyn Warner (Category: Art & Design) Implication: Disruptive innovation opportunities for home decor companies to develop products that incorporate repetitive patterns and structures. ## Recent trend clusters - [Oven Aesthetics](https://www.trendhunter.com/protrends/decorative-casserole-dishes) (Art & Design) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) ## Trending in Art & Design - [Park-Model Tiny Homes](https://www.trendhunter.com/trends/park-model-tiny-homes) - [Handmade Craft Tradeshow Initiatives](https://www.trendhunter.com/trends/ny-now-handmade-division) - [Recycled Neon Light Sculptures](https://www.trendhunter.com/trends/encore-encore) - [Electrically Powered Airline Seats](https://www.trendhunter.com/trends/premium-economy-seat) All articles: [Art & Design](https://www.trendhunter.com/artdesign)