# Waffle Towel Brands are launching towels with woven waffle patterns for ease of use. By [Colin Smith](https://www.trendhunter.com/Colin96), Senior Insights Analyst | Published Jul 26, 2023 | Category: [Art & Design](https://www.trendhunter.com/pro/category/modern-art-and-design-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/waffle-towel1 ## Key Figures - Trend score: 3.7/10 - Evidence articles: 5 ## What is the Waffle Towel trend? **Waffle Towel:** Brands are creating towels woven with a waffle-like pattern. These towels dry faster, are more absorbent, and are naturally antibiotic when compared to traditional towels. Towels styled like this are also less prone to mold or unwanted scents due to the aerated design. ## The consumer insight behind the Waffle Towel trend With rising water and energy costs in many regions, consumers are becoming more conscious of how often each textile must be cleaned to remain sanitary. These consumers are drawn to products that stay fresher for longer, effectively saving time and money on cleaning. One such area of concern is the bathroom, where people often leave the same towel for hand-drying for long periods. These consumers are investing in waffle-woven towels for their antibacterial and fast-drying traits. ## At a Glance - Evidence: 5 featured examples - Articles from: Sep 27, 2021 to Jul 9, 2023 - Published: Jul 26, 2023 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Themes within the Waffle Towel trend ### Waffle Woven Towels Brands are creating towels woven with a waffle-like pattern to provide faster drying and increased absorbency. ### Ethical Self-Care Accessories Companies like GlobeIn are offering handmade self-care accessories that are ethically sourced, creating opportunities for consumers to prioritize sustainability in their self-care routine. ### Bamboo Towels The use of bamboo as a material for towels, such as the Casacru Bamboo Towels, provides a hygienic and eco-friendly alternative to traditional towels, offering quick drying and antibacterial properties. ## What the Waffle Towel trend means for industry ### For Home Textiles The trend of waffle-woven towels and other innovative textile designs is disrupting the home textiles industry, with brands introducing new patterns and materials for improved functionality. ### For Subscription Boxes Companies like GlobeIn are catering to the growing demand for ethical, sustainable self-care products by offering subscription boxes filled with hand-made, fair trade-certified goods. ### For Sustainable Materials The use of sustainable materials like bamboo in products such as towels is disrupting the traditional textiles industry and providing eco-conscious consumers with innovative and planet-friendly options. ## Workshop question How could your brand leverage new materials and designs to save consumers time on cleaning? ## Trend signals for Waffle Towel Trend score 3.7 out of 10, from popularity 45%, activity 49%, freshness 17%. - Popularity: 45% - Activity: 49% - Freshness: 17% ## Examples of the Waffle Towel trend 5 featured examples from Sep 27, 2021 to Jul 9, 2023. - [Handmade Self-Care Accessories](https://www.trendhunter.com/trends/handmade-selfcare-accessories): Globein Offers the Rejuvenate Box, Featuring Fair-Trade Goods (Category: Eco) Implication: Hand-made self-care accessories are impacting the artisanal goods industry. - [Odor-Free Waffle Textured Towels](https://www.trendhunter.com/trends/k25): The K-25 Bath Towel is Absorbent and Quick-Drying (Category: Art & Design) Implication: Disruptive innovation opportunity: Explore new materials and manufacturing techniques to improve the performance and functionality of various home textile products. - [Waffle-Woven Bamboo Towels](https://www.trendhunter.com/trends/casacru-bamboo-towels): The Casacru Bamboo Towels Offer Drying Like Never Before (Category: Eco) Implication: Find ways to produce eco-friendly and hygienic textiles using bamboo fibers. - [Ethereal Egyptian Cotton Towels](https://www.trendhunter.com/trends/cotton-towel): This Towel's Waffle-Knit Design Fosters Fast Drying & Low Weight (Category: Art & Design) Implication: Manufacturers and designers of home textile products can explore opportunities in utilizing premium cotton varieties, such as Giza cotton, and low-twist yarn technologies like the… - [Lightweight Quick-Dry Bathrobes](https://www.trendhunter.com/trends/k25-bathrobe): The K-25 Bathrobe is Made with a Waffle Knit Design (Category: Fashion) Implication: The home textiles industry has the opportunity to capitalize on the trend towards lightweight, quick-drying, and eco-friendly textiles for bedding, towels, and bathrobes. ## Recent trend clusters - [Oven Aesthetics](https://www.trendhunter.com/protrends/decorative-casserole-dishes) (Art & Design) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) ## Trending in Art & Design - [Park-Model Tiny Homes](https://www.trendhunter.com/trends/park-model-tiny-homes) - [Handmade Craft Tradeshow Initiatives](https://www.trendhunter.com/trends/ny-now-handmade-division) - [Recycled Neon Light Sculptures](https://www.trendhunter.com/trends/encore-encore) - [Electrically Powered Airline Seats](https://www.trendhunter.com/trends/premium-economy-seat) All articles: [Art & Design](https://www.trendhunter.com/artdesign)