# VR Livestream Virtual reality is being adopted into live events and shows. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Feb 3, 2021 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets) Source: Trend Hunter, https://www.trendhunter.com/protrends/vr-livestream ## Key Figures - Trend score: 4.7/10 - Evidence articles: 6 ## What is the VR Livestream trend? **VR Livestream:** The use of virtual reality in the process of engaging with live content is on the rise as networks look for more creative ways to engage their audiences. These VR experiences are able to create distinct interactions for customers, without them having to leave their homes. ## The consumer insight behind the VR Livestream trend Streaming and livestreaming has become even more popular as COVID-19 lockdowns, quarantine rules and general customer caution have kept people in their homes. Entertaining oneself has been restricted to at-home activities, and consumers are drawn to brands that are able to make at-home entertainment more playful and engaging. ## At a Glance - Evidence: 6 featured examples - Articles from: Jan 22, 2020 to Aug 9, 2021 - Published: Feb 3, 2021 - Patterns: [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Experience](https://www.trendhunter.com/megatrend/experience), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the VR Livestream trend ### Virtual Reality Livestream Virtual reality is being used to engage audiences during live events and shows, offering brands the opportunity to create distinct interactions without requiring customers to leave their homes. ### Immersive Social Platforms Social VR platforms are becoming more popular, allowing users to interact with others in real-time in a virtual environment, providing brands with a unique opportunity to create immersive experiences for their fans. ### VR Book Exhibits Virtual reality is being used to create immersive experiences that allow viewers to interact with other guests and explore exhibits virtually, providing an opportunity for museums and galleries to offer unique consolation events and keep viewers healthy and socially distant. ## What the VR Livestream trend means for industry ### For Entertainment The entertainment industry can leverage VR technology to create immersive experiences and engage audiences during live events and shows. ### For Social Media The rise of social VR platforms creates new opportunities for brands to interact with customers in a unique way, while offering real-time engagement in virtual environments. ### For Museums and Galleries VR technology allows museums and galleries to offer virtual exhibits and experiences to reach audiences who are unable to visit in person. ## Workshop question How is your brand being creative in how it appeals to customers at home? ## Trend signals for VR Livestream Trend score 4.7 out of 10, from popularity 71%, activity 61%, freshness 10%. - Popularity: 71% - Activity: 61% - Freshness: 10% ## Examples of the VR Livestream trend 6 featured examples from Jan 22, 2020 to Aug 9, 2021. - [VR-Based Co-Watching Platforms](https://www.trendhunter.com/trends/bigscreen-tv): Bigscreen TV & Bigscreen Cinema Brings People Together in VR (Category: Tech) Implication: Creating co-watching platforms and virtual reality cinema experiences in the rapidly growing VR industry. - [Immersive Live Event Platforms](https://www.trendhunter.com/trends/vrroom): French VR Company VRrOOm Launched a Multifaceted Social VR Platform (Category: Tech) Implication: The opportunity for entertainment businesses to create virtual concerts, live events, and movie screenings in immersive environments. - [VR-Enabled Concert Experiences](https://www.trendhunter.com/trends/megan-thee-stallion): Megan Thee Stallion Set to Launch Immersive Theatrical Show (Category: Pop Culture) Implication: Virtual reality concerts present a new opportunity for musicians to engage with audiences and monetize their content in innovative ways. - [Reality-Replicating Virtual Music Shows](https://www.trendhunter.com/trends/don-diablo): Don Diablo Streamed a Live, Futurist Show in VR (Category: Tech) Implication: The music industry can explore virtual music shows as a way to increase exposure and reach a global audience. - [VR Book Exhibits](https://www.trendhunter.com/trends/alice-in-wonderlandthemed-exhibition): The Alice in Wonderland-Themed Exhibition is Turning Virtual (Category: Art & Design) Implication: Opportunity for museums and art galleries to explore virtual exhibition formats to reach wider audiences. - [Social VR Experiences](https://www.trendhunter.com/trends/lovecraft-country-sanctum): Lovecraft Country: Sanctum Invites Fans Into a Virtual Reality World (Category: Marketing) Implication: Entertainment industry can use VR to create immersive experiences for fans, increase engagement and revenue. ## Recent trend clusters - [Delegated Interfaces](https://www.trendhunter.com/protrends/delegated-interfaces) (Tech) - [Adaptive Controls](https://www.trendhunter.com/protrends/adaptive-controls) (Tech) - [Desk Systems](https://www.trendhunter.com/protrends/desk-systems) (Tech) - [Spatial Refinement](https://www.trendhunter.com/protrends/spatial-refinement) (Tech) ## Trending in Tech - [Decor-Led Home Projectors](https://www.trendhunter.com/trends/decor-led-home-projectors) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) - [Dual-Wavelength Recovery Wearables](https://www.trendhunter.com/trends/joint-therapy) - [Pop-Culture WiFi Routers](https://www.trendhunter.com/trends/pop-culture-wifi-routers) All articles: [Tech](https://www.trendhunter.com/tech)