# Volcanic Beauty The infusion of volcanic ash in skincare is on the rise. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Apr 16, 2018 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/volcanic-beauty ## Key Figures - Trend score: 2.9/10 - Evidence articles: 4 ## What is the Volcanic Beauty trend? **Volcanic Beauty:** The use of volcanic ash in skin cleansing and care products is on the rise, with brands citing benefits such as acne-prevention, anti-aging properties, exfoliation, and more. These benefits, combined with volcanic ash's natural sourcing and the interest the ingredient's name automatically piques, makes the product an easily marketable addition to skincare brands' product lines. ## At a Glance - Evidence: 4 featured examples - Articles from: Feb 10 to Aug 8, 2017 - Published: Apr 16, 2018 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Naturality](https://www.trendhunter.com/megatrend/naturality), [Youthfulness](https://www.trendhunter.com/megatrend/youthfulness) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Volcanic Beauty trend ### Natural Ingredients The use of volcanic ash reinforces a growing desire among consumers for all-natural and sustainable skincare ingredients. ### Multi-Functional Products The trend of combining multiple ingredients in one skincare product, such as egg whites and Amazonian clay, demonstrates a growing demand for simple and effective skincare routines. ### Innovative Application Formats The use of sheet masks, like the mud-based option created by ULTRU, represents a desire among consumers for skincare products that offer easy and mess-free application technologies. ## What the Volcanic Beauty trend means for industry ### For Skincare The use of natural and innovative ingredients is a disruptive innovation opportunity that beauty companies can leverage to attract the growing number of consumers who care about clean skincare products. ### For Travel & Leisure The portable and compact nature of egg white face masks with volcanic ash make them an ideal item for consumers to take with them while traveling, creating an opportunity for travel and leisure companies to target this market for personalized skincare products. ### For Manufacturing The trend of multi-functional skincare products presents an opportunity for manufacturers of skincare equipment and machinery to innovate new technologies that optimize production efficiency. ## Workshop question How could your brand incorporate a buzz-worthy ingredient to one of your products or services? ## Trend signals for Volcanic Beauty Trend score 2.9 out of 10, from popularity 45%, activity 33%, freshness 8%. - Popularity: 45% - Activity: 33% - Freshness: 8% ## Examples of the Volcanic Beauty trend 4 featured examples from Feb 10 to Aug 8, 2017. - [Mess-Free Mud Masks](https://www.trendhunter.com/trends/clay-face-masks): ULTRU's Clay Face Masks are Easily Applied in Sheet Format (Category: Fashion) Implication: The skincare industry can benefit from the trend of mess-free mud masks, providing consumers with convenient and effective options for facial treatments. - [Volcanic Ash Skincare Sets](https://www.trendhunter.com/trends/jeju-volcanic-lava): The Jeju Volcanic Lava Set Seeks to Cleanse and Clarify the Skin (Category: Fashion) Implication: The beauty and skincare industry can benefit from incorporating natural ingredients and innovative pore-cleansing products like those containing volcanic ash. - [High-Powered Honeybee Cleansers](https://www.trendhunter.com/trends/skincare-cleanser): This Skincare Cleanser Has Charcoal, Propolis and Volcanic Ash (Category: Fashion) Implication: Skincare brands have the potential to develop and market multi-ingredient cleansers that offer innovative solutions for various skin concerns. - [Egg White Face Masks](https://www.trendhunter.com/trends/skinfood-mask): This Skinfood Mask Works to Clear Pores and Moisturize the Skin (Category: Fashion) Implication: Skincare companies can create versatile products that target multiple skin concerns and contain natural ingredients to meet growing consumer demand. ## Recent trend clusters - [Scaled Restraint](https://www.trendhunter.com/protrends/small-luxury-watches) (Fashion) - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) - [Ritual Systems](https://www.trendhunter.com/protrends/ritual-systems) (Fashion) - [Athletic Styling](https://www.trendhunter.com/protrends/athletic-styling) (Fashion) ## Trending in Fashion - [Paisley-Shelled Collector Sneakers](https://www.trendhunter.com/trends/paisley-shelled-collector-sneakers) - [Fruit-Inspired Digital Watches](https://www.trendhunter.com/trends/themed-wristwatches) - [Deluxe Beauty Advent Calendars](https://www.trendhunter.com/trends/classic-and-prestige) - [Modular Winter Wardrobes](https://www.trendhunter.com/trends/moose-knuckles-fallwinter-2026) All articles: [Fashion](https://www.trendhunter.com/fashion)