# Voiced Cosmetic Home voice tech assists in beauty and hair-related solutions. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Mar 26, 2019 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets) Source: Trend Hunter, https://www.trendhunter.com/protrends/voiced-cosmetic ## Key Figures - Trend score: 5.0/10 - Evidence articles: 4 ## What is the Voiced Cosmetic trend? **Voiced Cosmetic:** With voice assistant tech now being so common in homes, brands in skin and hair care industries are taking advantage of the technology by offering their products and services alongside it, offering at-home customization. ## The consumer insight behind the Voiced Cosmetic trend For most consumers, the appeal of voice assistant technology is its ability to customize and simplify routines that take place within the home. With many consumers now consistently following self-care routines at home, the incorporation of voice tech in those processes enhances personalization and the perceived efficacy of consumers' routines. ## At a Glance - Evidence: 4 featured examples - Articles from: Dec 8, 2017 to Jan 8, 2019 - Published: Mar 26, 2019 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Experience](https://www.trendhunter.com/megatrend/experience), [Artificial Intelligence](https://www.trendhunter.com/megatrend/artificial-intelligence), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Voiced Cosmetic trend ### Incorporating Voice Assistant Technology for Personalization in Self-Care Routines Brands in skin and hair care industries are taking advantage of voice assistant tech to offer at-home customization of products and services for a personalized self-care experience. ### Virtual Beauty Tutorials and Experienced-Based Look Planning through Smart Speakers Beauty brands such as Coty and Estée Lauder are creating voice-controlled experiences that offer personalized beauty tutorials and tailored recommendations for consumers based on their personal attributes, preferences, and upcoming events. ### Innovative Smart Mirrors with Personalized Readings and Versatile Features HiMirror has introduced interactive smart mirrors with personalized readings based on skin quality, weather conditions, hydration levels, and skincare product efficacy, as well as versatile features such as LED lights, an entertainment center, and voice commands through Google Assistant for a hands-free experience. ## What the Voiced Cosmetic trend means for industry ### For Beauty and Personal Care The beauty and personal care industry can create disruptive innovations through developing more voice-controlled experiences, virtual tutorials, and interactive mirrors for a personalized and convenient self-care experience. ### For Home Automation and Smart Speakers The home automation industry can create transformative innovations by producing more voice-controlled devices and integrated home assistants that offer users more personalized and efficient experiences for their daily routines. ### For Consumer Electronics and Wearables The consumer electronics and wearables industry can create disruptive innovations by launching more smart mirrors and interactive devices that offer users personalized health and beauty readings, virtual try-ons, and voice-controlled features that enhance their daily routines. ## Workshop question In what areas could your brand take advantage of voice assistant technology? ## Trend signals for Voiced Cosmetic Trend score 5.0 out of 10, from popularity 79%, activity 62%, freshness 8%. - Popularity: 79% - Activity: 62% - Freshness: 8% ## Examples of the Voiced Cosmetic trend 4 featured examples from Dec 8, 2017 to Jan 8, 2019. - [Voice-Controlled Smart Mirrors](https://www.trendhunter.com/trends/himirror-mini): HiMirror Announced the Launch of the HiMirror Mini at CES 2019 (Category: Fashion) Implication: Smart mirrors have significant disruptive innovation potential for the beauty industry, especially regarding personalized skincare and product recommendations. - [Hands-Free Hair Coloring Guides](https://www.trendhunter.com/trends/hair-coloring-guide): The Clairol Color Expert Provides Assistance Via Google Home (Category: Marketing) Implication: Personal care companies can benefit from developing voice-activated beauty guides to enhance customer experience. - [Voice-Enabled Beauty Assistants](https://www.trendhunter.com/trends/estee-lauder-and-google): Estée Lauder and Google Created an Experience on Google Home (Category: Tech) Implication: Brands can leverage voice assistants to provide personalized skincare solutions and application techniques. - [Virtual Assistant Beauty Tutorials](https://www.trendhunter.com/trends/lets-get-ready): Coty's 'Let's Get Ready' for Amazon Echo Offers Dynamic Visuals (Category: Fashion) Implication: Beauty brands have the opportunity to provide personalized, dynamic beauty tutorials and expand brand engagement with the use of virtual assistant technology. ## Recent trend clusters - [Delegated Interfaces](https://www.trendhunter.com/protrends/delegated-interfaces) (Tech) - [Adaptive Controls](https://www.trendhunter.com/protrends/adaptive-controls) (Tech) - [Desk Systems](https://www.trendhunter.com/protrends/desk-systems) (Tech) - [Spatial Refinement](https://www.trendhunter.com/protrends/spatial-refinement) (Tech) ## Trending in Tech - [Decor-Led Home Projectors](https://www.trendhunter.com/trends/decor-led-home-projectors) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) - [Dual-Wavelength Recovery Wearables](https://www.trendhunter.com/trends/joint-therapy) - [Pop-Culture WiFi Routers](https://www.trendhunter.com/trends/pop-culture-wifi-routers) All articles: [Tech](https://www.trendhunter.com/tech)