# Conversational AI Brands enhance their non-tangible services via voice-connected tech. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Feb 21, 2018 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets) Source: Trend Hunter, https://www.trendhunter.com/protrends/voicecontrolled-service ## Key Figures - Trend score: 2.5/10 - Evidence articles: 6 ## What is the Conversational AI trend? **Conversational AI:** Brands are taking advantage of home control devices and rather than simply offering tangible products to be ordered through them, are increasingly focusing on using them to enhance the various services they offer. From audio-enabled fashion magazines to auditory nutritional assistants, these services allow for consumers to interact with brands' products in a way that mimics regular conversation – strengthening the relationship between the brand and the consumer. ## At a Glance - Evidence: 6 featured examples - Articles from: Aug 2, 2017 to Jan 19, 2018 - Published: Feb 21, 2018 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Curation](https://www.trendhunter.com/megatrend/curation), [Artificial Intelligence](https://www.trendhunter.com/megatrend/artificial-intelligence) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Conversational AI trend ### Voice-Activated Tech The rise of home control devices and voice-activated tech has allowed for brands to create auditory assistants and further enhance the non-tangible services they offer. ### Personalized Digital Assistants Digital assistants like Astro and Ada have allowed for significant improvements in the tracking of lifestyle and personal health. ### Voice-Activated Banking The introduction of the NAB Skill for Amazon Alexa provides customers with conversational transactions and shows opportunities for banking and finance to invest in voice-activated technology. ## What the Conversational AI trend means for industry ### For Retail Voice-activated tech like that used by Fashion Fix Daily presents opportunities for brands to create stronger relationships with consumers through voice assistants and encourage purchasing on home control devices. ### For Healthcare The introduction of personalized digital assistants like Astro and Ada shows potential for healthcare professionals and institutions to innovate in voice-activated tech and create more personalized care experiences. ### For Banking and Finance The NAB Skill for Amazon Alexa has the potential to revolutionize banking by enabling consumers to perform transactions and access account information using conversational language. ## Workshop question How can your brand enter the business of voice-controlled services? ## Trend signals for Conversational AI Trend score 2.5 out of 10, from popularity 34%, activity 33%, freshness 8%. - Popularity: 34% - Activity: 33% - Freshness: 8% ## Examples of the Conversational AI trend 6 featured examples from Aug 2, 2017 to Jan 19, 2018. - [Voice-Activated Cooking Assistants](https://www.trendhunter.com/trends/epicurious): The Epicurious App is Compatible with Amazon's Alexa (Category: Lifestyle) Implication: The integration of voice-activated technology in cooking apps enhances user experience and increases engagement. - [Nutritional Lifestyle Voice Assistants](https://www.trendhunter.com/trends/personal-digital-assistant): The 'Astro' Personal Digital Assistant Simplifies Tracking (Category: Tech) Implication: The health and fitness industry will benefit from the adoption of nutritional lifestyle voice assistants and personal digital assistants like Astro. - [Audio-Enabled Fashion Magazines](https://www.trendhunter.com/trends/first-fashion-mag-available-on-alexa): Amazon Alexa Now Reads Content Aloud from Fashion Fix Daily (Category: Pop Culture) Implication: Disruptive innovation opportunity: Integrate voice skill technology to transform traditional fashion magazines into audio-enabled platforms. - [Voice-Activated Banking Assistants](https://www.trendhunter.com/trends/nab-skill-for-amazon-alexa): The NAB Skill for Amazon Alexa Makes for Hands-Free Banking (Category: Tech) Implication: Disruptive innovation opportunity: Incorporating voice-activated assistants into banking and financial services to enhance customer experience and automate transactions. - [Voice-Search Health Platforms](https://www.trendhunter.com/trends/health-platform): Ada is a Personalized Platform Backed by Trained Professionals (Category: Lifestyle) Implication: The healthcare technology industry has the potential to be disrupted by personalized health platforms like Ada, offering individuals convenient and accurate medical information an… - [Voice-Ordered Yardcare](https://www.trendhunter.com/trends/plowz-and-mowz): 'Plows & Mowz' Orders Yardcare Services Through Amazon Alexa (Category: Tech) Implication: Innovation in home services through the integration of voice technology and on-demand solutions ## Recent trend clusters - [Delegated Interfaces](https://www.trendhunter.com/protrends/delegated-interfaces) (Tech) - [Adaptive Controls](https://www.trendhunter.com/protrends/adaptive-controls) (Tech) - [Desk Systems](https://www.trendhunter.com/protrends/desk-systems) (Tech) - [Spatial Refinement](https://www.trendhunter.com/protrends/spatial-refinement) (Tech) ## Trending in Tech - [Decor-Led Home Projectors](https://www.trendhunter.com/trends/decor-led-home-projectors) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) - [Dual-Wavelength Recovery Wearables](https://www.trendhunter.com/trends/joint-therapy) - [Pop-Culture WiFi Routers](https://www.trendhunter.com/trends/pop-culture-wifi-routers) All articles: [Tech](https://www.trendhunter.com/tech)