# Voice-Activated Retail Retailers leverage voice assistive technology in the purchase journey. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Jan 30, 2018 | Category: [Business](https://www.trendhunter.com/pro/category/business-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/voiceactivated-retail ## Key Figures - Trend score: 3.2/10 - Evidence articles: 6 ## What is the Voice-Activated Retail trend? **Voice-Activated Retail:** Brands are taking inspiration from Amazon’s Alexa by offering their own platforms and voice activated technologies that allow consumers to shop by speaking to their phones, or home control devices. From a consumer perspective, this distinct purchase journey offers an amalgamation of the personalization offered in in-person shopping experiences, coupled with the convenience of shopping online. ## At a Glance - Evidence: 6 featured examples - Articles from: Aug 26, 2017 to Dec 12, 2019 - Published: Jan 30, 2018 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Experience](https://www.trendhunter.com/megatrend/experience), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Voice-Activated Retail trend ### Voice-Activated Shopping Retailers are incorporating voice assistive technology into shopping journeys to offer consumers a personalized and convenient experience. ### AI-Powered Personalization Artificial intelligence is revolutionizing the way consumers receive product recommendations, making the experience more tailored to their individual needs. ### Voice-Enabled Platforms Businesses are using voice platforms to create unique voice-controlled experiences for customers shopping on their e-commerce sites. ## What the Voice-Activated Retail trend means for industry ### For Retail Industry As voice-activated shopping becomes more popular, retailers can benefit from adopting this technology to offer unique shopping experiences. ### For Beauty Industry The integration of voice-activated AI assistants can help beauty companies provide more personalized product recommendations to consumers. ### For E-commerce Industry Voice-enabled platforms and AI-powered personalization are transforming the way businesses interact with customers and can improve the overall shopping experience. ## Workshop question How can your brand take inspiration from brands in its space that may be changing the game? ## Trend signals for Voice-Activated Retail Trend score 3.2 out of 10, from popularity 55%, activity 32%, freshness 9%. - Popularity: 55% - Activity: 32% - Freshness: 9% ## Examples of the Voice-Activated Retail trend 6 featured examples from Aug 26, 2017 to Dec 12, 2019. - [Voice Shopping Platforms](https://www.trendhunter.com/trends/voiceenabled-apps): Alpine.AI by Voicelabs Builds Voice-Enabled Apps for Retail Purposes (Category: Business) Implication: Disruptive innovation opportunity: Embrace voice-enabled apps to capture the growing market of customers who prefer voice-based shopping experiences. - [Voice Shopping Services](https://www.trendhunter.com/trends/voice-shopping): Walmart is Set to Offer Voice Shopping in Partnership with Google (Category: Tech) Implication: The voice shopping partnership between Walmart and Google opens up disruptive innovation opportunities for retailers to incorporate voice-activated shopping into their business mo… - [AI Beauty Advisors](https://www.trendhunter.com/trends/revieve): The Revieve Beauty Advisor on Amazon Alexa Makes Tailored Recommendations (Category: Tech) Implication: Beauty retailers have an opportunity to increase customer engagement and loyalty with AI-powered beauty recommendations that provide a personalized shopping experience. - [Voice Assistant Stylists](https://www.trendhunter.com/trends/stylist-match): Poshmark's 'Stylist Match' Leverages Amazon Alexa for Recommendations (Category: Tech) Implication: E-commerce companies can leverage artificially intelligent assistants to provide personalized recommendations and improve the overall shopping experience for customers. - [Vocal Shopping Platforms](https://www.trendhunter.com/trends/voysis-platform): The Voysis Platform Can Turn Any E-Commerce Site into a Smart Experience (Category: Business) Implication: The Voysis platform is destined to transform the e-commerce landscape by providing businesses with the technology to develop their voice-controlled shopping experiences. - [Voice-Activated Flower Orders](https://www.trendhunter.com/trends/flower-orders): Interflora's "V-Commerce" Service Places Orders with Amazon Alexa (Category: Lifestyle) Implication: Disruptive innovation opportunity: Leveraging voice-activated technology to improve the ordering process and enhance customer convenience in the flower delivery industry. ## Recent trend clusters - [Assisted Conversion](https://www.trendhunter.com/protrends/ai-assisted-checkout) (Business) - [Occasion Commerce](https://www.trendhunter.com/protrends/occasion-commerce) (Business) - [Autonomous Merchandising](https://www.trendhunter.com/protrends/autonomous-merchandising) (Business) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) ## Trending in Business - [Performance-Based Creator Ads](https://www.trendhunter.com/trends/creator-ad-platforms) - [MIami Pop-Culture Shirts](https://www.trendhunter.com/trends/miami-pop-culture-shirts) - [Natural Deodorant Expansions](https://www.trendhunter.com/trends/target-beauty-studios) - [Mini Beauty Stores](https://www.trendhunter.com/trends/little-luxuries-store) All articles: [Business](https://www.trendhunter.com/business)