# Voice Control 2.0 Consumers embrace next generation speech recognition tech. By [Rebecca Byers](https://www.trendhunter.com/becbyers), Insights Research at Trend Hunter | Published Mar 22, 2016 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets) Source: Trend Hunter, https://www.trendhunter.com/protrends/voice-control-20 ## Key Figures - Trend score: 3.5/10 - Evidence articles: 7 ## What is the Voice Control 2.0 trend? **Voice Control 2.0:** As consumers become more comfortable with biometric authentication tools, voice recognition technology continues to evolve beyond the initial login function. Often incorporating search capabilities, the next generation of speech recognition features will see the interface experience accessible and controlled by one's voice. In addition to highlighting the increasingly naturalistic relationship between consumers and their devices, this progression also speaks to the evolution of user experience design as it relates to purchasing decisions. ## At a Glance - Evidence: 7 featured examples - Articles from: Sep 8, 2015 to Feb 3, 2017 - Published: Mar 22, 2016 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Divergence](https://www.trendhunter.com/pattern/divergence) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Artificial Intelligence](https://www.trendhunter.com/megatrend/artificial-intelligence), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Themes within the Voice Control 2.0 trend ### Advancements in Voice Recognition Technology Companies are implementing more advanced speech recognition capabilities into their products. ### Integration with Virtual Assistants Devices and products are integrating with AI assistants like Amazon Alexa and Siri for voice control. ### Expansion to New Industries Voice control technology is now being applied to a wide range of industries and products such as thermostats, garbage cans, and coffee ordering apps. ## What the Voice Control 2.0 trend means for industry ### For Home Automation Voice control technology is now being applied to home automation technology such as smart bulbs, thermostats, and home security systems. ### For Travel and Transportation With the integration of Amazon Alexa in the Hyundai Blue Link app and other similar systems, it has become easier for drivers to control their vehicles hands-free. ### For Consumer Electronics More companies are incorporating advanced speech recognition capabilities for voice control in their devices, such as smartwatches and voice-typing apps. ## Workshop question How can your brand create more natural-feeling connections between its products/services, and its consumers? ## Trend signals for Voice Control 2.0 Trend score 3.5 out of 10, from popularity 56%, activity 41%, freshness 8%. - Popularity: 56% - Activity: 41% - Freshness: 8% ## Examples of the Voice Control 2.0 trend 7 featured examples from Sep 8, 2015 to Feb 3, 2017. - [Voice-Activated Trash Cans](https://www.trendhunter.com/trends/smart-garbage-can): These Smart Garbage Cans from Simplehuman Will Be Unveiled at CES 2017 (Category: Art & Design) Implication: The home appliances industry can benefit from developing smart and convenient devices such as voice-activated garbage cans. - [Voice-Enabled Smart LED Bulbs](https://www.trendhunter.com/trends/smart-led-bulb): The Sylvania Smart Multicolor A19 Bulb will Unveil at CES 2017 (Category: Tech) Implication: Opportunity for smart home technology companies to develop innovative LED bulbs with voice control capabilities. - [Powerful Voice Control Smartwatches](https://www.trendhunter.com/trends/new-smartwatch): The 'CoWatch' is a New Smartwatch with Amazon Alexa Built-in (Category: Tech) Implication: The rise of voice-controlled smartwatches is disrupting the wearable technology industry and creating opportunities for companies to develop innovative products. - [Voice-Activated Vehicle Controls](https://www.trendhunter.com/trends/blue-link-app): Hyundai's Blue Link App is Now Integrated with Amazon Alexa (Category: Autos) Implication: Opportunity for automotive companies to innovate and differentiate by integrating voice-activated controls into their vehicle systems. - [Voice-Controlled Thermostats](https://www.trendhunter.com/trends/digital-thermostat): The Honeywell Lyric T5 Digital Thermostat Connects to Home WiFi (Category: Tech) Implication: Disruptive innovation opportunity: Developing advanced technologies to automate various aspects of household management and improve overall energy efficiency. - [Voice-Controlled Coffee Apps](https://www.trendhunter.com/trends/my-starbucks-barista): The 'My Starbucks Barista' Lets Consumers Order with Voice Commands (Category: Lifestyle) Implication: Create voice recognition apps for restaurants to increase efficiency and customer convenience. - [Voice-Typing Apps](https://www.trendhunter.com/trends/voice-typing): This Google Docs Update Will Allow Users to Type by Speaking (Category: Tech) Implication: Integrating voice typing technology with virtual assistant devices such as Amazon Echo or Google Home could enhance productivity and create new opportunities in the smart home ind… ## Recent trend clusters - [Delegated Interfaces](https://www.trendhunter.com/protrends/delegated-interfaces) (Tech) - [Adaptive Controls](https://www.trendhunter.com/protrends/adaptive-controls) (Tech) - [Desk Systems](https://www.trendhunter.com/protrends/desk-systems) (Tech) - [Spatial Refinement](https://www.trendhunter.com/protrends/spatial-refinement) (Tech) ## Trending in Tech - [Decor-Led Home Projectors](https://www.trendhunter.com/trends/decor-led-home-projectors) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) - [Dual-Wavelength Recovery Wearables](https://www.trendhunter.com/trends/joint-therapy) - [Pop-Culture WiFi Routers](https://www.trendhunter.com/trends/pop-culture-wifi-routers) All articles: [Tech](https://www.trendhunter.com/tech)