# Voice Campaigning Smart home systems become marketing tools in their own right. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published May 2, 2018 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets) Source: Trend Hunter, https://www.trendhunter.com/protrends/voice-campaigning ## Key Figures - Trend score: 2.3/10 - Evidence articles: 5 ## What is the Voice Campaigning trend? **Voice Campaigning:** With voice-activated products increasingly becoming the norm in North American homes, brands are seeing opportunities to market directly with home automation hubs. This shift comes as consumer confidence in these technologies rises, with businesses now able to enter increasingly personal consumer spaces in a way that doesn't negate trust between the brand and the consumer. ## At a Glance - Evidence: 5 featured examples - Articles from: Nov 14, 2016 to Nov 5, 2018 - Published: May 2, 2018 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation), [Artificial Intelligence](https://www.trendhunter.com/megatrend/artificial-intelligence), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Voice Campaigning trend ### Voice-Activated Campaigns Brands can use voice-activated devices to customize audience experience and market their products and services. ### Chatbot-Ordered Sales Marketers can use chatbots to personalize the experience for customers and make sales more efficient and enjoyable. ### Voice-Activated TV Campaigns Television networks can use devices like Alexa and Google Assistant to create fun, interactive promotions and engage their audience. ## What the Voice Campaigning trend means for industry ### For Marketing Voice-activated devices and chatbots open up ample opportunities for digital marketers to create personalized, seamless experiences for their audience. ### For Retail Brands can leverage the power of chatbots to make online shopping more interactive and efficient for their customers, creating a competitive edge. ### For Entertainment Television networks and movie studios can use voice-activated devices to create engaging promotions and interactive experiences for fans of a TV show or movie. ## Workshop question How could your business leverage voice-activated tech in marketing? ## Trend signals for Voice Campaigning Trend score 2.3 out of 10, from popularity 44%, activity 17%, freshness 8%. - Popularity: 44% - Activity: 17% - Freshness: 8% ## Examples of the Voice Campaigning trend 5 featured examples from Nov 14, 2016 to Nov 5, 2018. - [Voice-Activated TV Campaigns](https://www.trendhunter.com/trends/the-human-test): Channel 4 Launched 'The Human Test' to Promote Its Humans TV Series (Category: Pop Culture) Implication: TV networks can embrace voice-activated campaigns to promote their content and increase audiences. - [Chatbot-Ordered Clothing Collaborations](https://www.trendhunter.com/trends/chatbot-ordered-clothing): Adidas X Alexander Wang Season 2 is Ordered Via Chatbot (Category: Marketing) Implication: Disruptive innovation opportunity: Implement chatbot-powered ordering systems to streamline the purchasing process and enhance customer satisfaction. - [Promotional Celebrity-Voiced Alarms](https://www.trendhunter.com/trends/grand-tour): The Hosts from 'The Grand Tour' Voice an Alarm in Amazon Alexa (Category: Marketing) Implication: Incorporating unique celebrity-voices in virtual assistants could enhance user experiences and engagement, and generate more users and revenue. - [Voice-Activated Thanksgiving Assistants](https://www.trendhunter.com/trends/turkey-talk-line): Butterball's Alexa Skill Updates Its Turkey Talk-Line (Category: Marketing) Implication: The integration of voice-activated cooking assistants and virtual expert hotlines presents opportunities for food companies to differentiate their brand and provide more value-add… - [Movie Prop Smart Systems](https://www.trendhunter.com/trends/hal9000): An Alexa-Integrated HAL-9000 is Now a Terrifying Reality (Category: Tech) Implication: Manufacturers of movie collectibles can use innovative technology like Alexa integration to provide more value to collectors and fans. ## Recent trend clusters - [Delegated Interfaces](https://www.trendhunter.com/protrends/delegated-interfaces) (Tech) - [Adaptive Controls](https://www.trendhunter.com/protrends/adaptive-controls) (Tech) - [Desk Systems](https://www.trendhunter.com/protrends/desk-systems) (Tech) - [Spatial Refinement](https://www.trendhunter.com/protrends/spatial-refinement) (Tech) ## Trending in Tech - [Decor-Led Home Projectors](https://www.trendhunter.com/trends/decor-led-home-projectors) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) - [Dual-Wavelength Recovery Wearables](https://www.trendhunter.com/trends/joint-therapy) - [Pop-Culture WiFi Routers](https://www.trendhunter.com/trends/pop-culture-wifi-routers) All articles: [Tech](https://www.trendhunter.com/tech)