# Vitamin Prestige An emphasis on healthy living has brands giving supplements a stylish overhaul. By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published Sep 2, 2014 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/vitamin-prestige ## Key Figures - Trend score: 3.8/10 - Evidence articles: 5 ## What is the Vitamin Prestige trend? **Vitamin Prestige:** As the health-conscious movement continues, medical and wellness products are incorporating more aesthetics as a means to heighten appeal. Offering nutritional supplements and products through artistic and sophisticated packaging, brands are able to combine aspects of healthy living with a sense of exclusive appeal. ## At a Glance - Evidence: 5 featured examples - Articles from: Sep 25, 2014 to Sep 7, 2016 - Published: Sep 2, 2014 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence) - Megatrends: [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Naturality](https://www.trendhunter.com/megatrend/naturality), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Vitamin Prestige trend ### Aesthetic Medical Products Brands are incorporating more aesthetics in their medical and wellness products through artistic and sophisticated packaging, creating a sense of exclusive appeal. ### Color-Coded Branding Brands are using different colors to categories varieties of products and create a strong visual statement. ### Design-Conscious Medical Supplies Design approaches are being rethought across different product verticals to better appeal to changing consumer preferences. ## What the Vitamin Prestige trend means for industry ### For Beauty and Wellness Incorporation of artistic and sophisticated packaging can improve visual appeal, creating a sense of exclusive appeal in the beauty and wellness industry. ### For Medical Supplies By using colors and textures, brands can differentiate their product range and appeal to a wide range of consumers in the medical supplies industry. ### For Sustainability Brands can focus on eco-friendly packaging solutions in the medical industry while catering to the needs of health-conscious consumers that are concerned about the impact of packaging on the environment. ## Trend signals for Vitamin Prestige Trend score 3.8 out of 10, from popularity 52%, activity 54%, freshness 8%. - Popularity: 52% - Activity: 54% - Freshness: 8% ## Examples of the Vitamin Prestige trend 5 featured examples from Sep 25, 2014 to Sep 7, 2016. - [Typographic Remedy Branding](https://www.trendhunter.com/trends/systagenix): The Systagenix Wound Management Brand Identity is Sleek and Textual (Category: Lifestyle) Implication: The trend of using textual graphics in medicine packaging presents opportunities for disruptive innovation in the design and branding industry. - [Elemental Medicine Packaging](https://www.trendhunter.com/trends/topionic): Esteve's Topionic Packaging References the Periodic Table of Elements (Category: Lifestyle) Implication: Opportunity for pharmaceutical companies to stand out in a crowded market by incorporating creative packaging designs and color-coded product differentiation. - [Design-Conscious Medical Supplies](https://www.trendhunter.com/trends/medical-kit): The Microbist Medical Kit Supplies are Visually Appealing (Category: Lifestyle) Implication: Opportunity for disruption: Design and manufacture medical supplies with stylish and visually appealing packaging concepts. - [Independent Vitamin Packaging](https://www.trendhunter.com/trends/vita-box): Vita Box Separates Medicine into Daily Doses (Category: Marketing) Implication: Opportunities to introduce innovative packaging solutions into the pharmaceutical industry to increase convenience for consumers - [Textured Supplement Branding](https://www.trendhunter.com/trends/natural-medicines): Biocol's Natural Medicines Have a Unique Graphic Brand Identity (Category: Marketing) Implication: Biocol's branding approach to natural medicines opens up opportunities for brands operating in the natural medicine industry to embrace playful and colorful packaging designs. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)