# Vitamin Hair Hair and scalp-care products are infused with vitamin C. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Dec 17, 2020 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/vitamin-hair ## Key Figures - Trend score: 3.4/10 - Evidence articles: 4 ## What is the Vitamin Hair trend? **Vitamin Hair:** Hair care brands are increasingly imitating the formulations and ingredients that have become so popular in the skincare space, and vitamin C is one that's increasingly popping up. Everything from treatments to dry shampoo products are being infused with the antioxidant to benefit the hair and scalp. ## The consumer insight behind the Vitamin Hair trend The prioritization of "self-care" in the form of taking care of one's skin is on the rise among consumers, and people are much more knowledgable now about the various ingredients that go into the products they use. This increased trust of certain ingredients has led to consumers wanting to incorporate them in other aspects of their wellness regimes. ## At a Glance - Evidence: 4 featured examples - Articles from: Mar 7, 2019 to Nov 4, 2020 - Published: Dec 17, 2020 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Asia ## Themes within the Vitamin Hair trend ### Skincare-Inspired Hair Products As consumers prioritize self-care, the prioritization of incorporating skincare ingredients into hair products is on the rise ### Ingredient-Focused Hair Products Brands are increasingly focusing on specific ingredients and the functional benefits they offer when creating haircare products ### Hybrid Self-Care Products Dual-purpose self-care products that benefit both the skin and hair are becoming increasingly popular ## What the Vitamin Hair trend means for industry ### For Beauty and Personal Care These trends are disrupting the beauty and personal care industry by inspiring innovation in haircare product formulations and ingredients ### For Skincare The incorporation of skincare ingredients into haircare products is creating new opportunities for innovation and growth in the skincare industry ### For Consumer Goods These trends are impacting the consumer goods industry by shifting consumer behavior towards prioritizing self-care and the ingredients in their products ## Workshop question How could your brand take inspiration from similar industries? ## Trend signals for Vitamin Hair Trend score 3.4 out of 10, from popularity 53%, activity 41%, freshness 9%. - Popularity: 53% - Activity: 41% - Freshness: 9% ## Examples of the Vitamin Hair trend 4 featured examples from Mar 7, 2019 to Nov 4, 2020. - [Skin-Caring Hair Collections](https://www.trendhunter.com/trends/hardest-working-collection): The Hardest Working Collection Combines Skincare & Haircare (Category: Fashion) Implication: The beauty industry can explore and capitalize on the growing demand for hybrid self-care products that offer skincare benefits. - [Skincare-Based Hair Products](https://www.trendhunter.com/trends/the-inkey-list-haircare): The Inkey List Haircare Includes Ingredients Like Hyaluronic Acid (Category: Fashion) Implication: The beauty and personal care industry can explore the integration of skincare ingredients in their haircare products to cater to consumer demands. - [Clay-Based Hair Masks](https://www.trendhunter.com/trends/clay-hair-masks): YESTO's Hair Clay Masks Share Different Functional Benefits (Category: Fashion) Implication: Beauty companies have the opportunity to incorporate clay-based hair masks into their product lines. - [Dry Shampoo Wipes](https://www.trendhunter.com/trends/wipes-for-hair): YESTO's Wipes for Hair are Ideal for Travel and Post-Gym Use (Category: Fashion) Implication: The beauty and personal care industry can integrate dry-shampoo wipes into their product offerings to cater to customers seeking convenience and portability. ## Recent trend clusters - [Scaled Restraint](https://www.trendhunter.com/protrends/small-luxury-watches) (Fashion) - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) - [Ritual Systems](https://www.trendhunter.com/protrends/ritual-systems) (Fashion) - [Athletic Styling](https://www.trendhunter.com/protrends/athletic-styling) (Fashion) ## Trending in Fashion - [Paisley-Shelled Collector Sneakers](https://www.trendhunter.com/trends/paisley-shelled-collector-sneakers) - [Fruit-Inspired Digital Watches](https://www.trendhunter.com/trends/themed-wristwatches) - [Deluxe Beauty Advent Calendars](https://www.trendhunter.com/trends/classic-and-prestige) - [Modular Winter Wardrobes](https://www.trendhunter.com/trends/moose-knuckles-fallwinter-2026) All articles: [Fashion](https://www.trendhunter.com/fashion)