# Nutritional Efficiency Nutritional supplements are given an even more convenient rebranding. By [Michael Hemsworth](https://www.trendhunter.com/Michael.Hemsworth), Contributing Researcher | Published Jul 28, 2014 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/vitamin-efficiency ## Key Figures - Trend score: 4.9/10 - Evidence articles: 4 ## What is the Nutritional Efficiency trend? **Nutritional Efficiency:** Consumers are monitoring their nutritional needs more closely than ever, which has resulted in vitamins and nutritional products that take efficiency a step further. Innovations like travel-friendly packaging and customization support busy schedules by replacing meals, and aid consumers who want to streamline the process of taking care of themselves. ## At a Glance - Evidence: 4 featured examples - Articles from: Apr 11 to May 23, 2014 - Published: Jul 28, 2014 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Themes within the Nutritional Efficiency trend ### Customized Nutritional Products The rise of customized nutritional products shows an opportunity for businesses to provide consumers with customized nutrition based on their individual needs and deficiencies. ### Convenience in Nutritional Products As consumers lead increasingly busy lives, there is a growing demand for nutritional products that are convenient to use and consume, making convenience a significant factor for nutrition and supplement brands to consider. ### Sustainability and Health Consumers are looking for products that prioritize both their health and the environment, creating space for innovation in sustainable packaging, eco-friendly production, and ethical supply chain practices. ## What the Nutritional Efficiency trend means for industry ### For Nutrition supplements and health There is a growing demand for customized and convenient nutrition supplements with sustainable packaging and eco-friendly production practices. ### For Consumer goods Convenience and customization are the major trends in the consumer goods industry with a focus on personalized products and packaging that are both efficient and sustainable. ### For Fitness and sports nutrition With athletes and fitness enthusiasts becoming increasingly health-conscious, there is a need for innovative and customized nutrition products to enhance athletic performance and aid recovery. ## Trend signals for Nutritional Efficiency Trend score 4.9 out of 10, from popularity 78%, activity 62%, freshness 8%. - Popularity: 78% - Activity: 62% - Freshness: 8% ## Examples of the Nutritional Efficiency trend 4 featured examples from Apr 11 to May 23, 2014. - [Plant-Based Sports Supplements](https://www.trendhunter.com/trends/vegetarian-sports-nutrition): MyVegies Provides Totally Vegetarian Sports Nutrition Products (Category: Eco) Implication: MyVegies is disrupting the traditional animal-based sports nutrition industry with its vegetarian offerings. - [Customized Vitamin Makers](https://www.trendhunter.com/trends/poktu-supplement-dispenser): The Poktu Supplement Dispenser Produces Unique Pills for Its Users (Category: Art & Design) Implication: The Health and Wellness industry could benefit from the personalized and real-time nutrient analysis offered by the Poktu Supplement Dispenser. - [Nutrition Supplement Pods](https://www.trendhunter.com/trends/podlife): Podlife Introduces an Easier Way to Take Vitamins and Stay Healthy (Category: Lifestyle) Implication: Podlife disrupts the health and wellness industry by providing a convenient and customizable solution for obtaining daily doses of vitamins and supplements. - [Healthful Meal Replacement Drinks](https://www.trendhunter.com/trends/superfood): Superfood-Loaded Ambronite Packs Are Equivalent to a Full Meal (Category: Lifestyle) Implication: Opportunity to tap into the growing demand for healthful meal replacements, and offer consumers a convenient and plant-based option for their dietary and lifestyle choices. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)