# Vitamin Cosmetic Makeup products are infused with vitamins to enhance their benefits. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Nov 4, 2020 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/vitamin-cosmetic ## Key Figures - Trend score: 2.6/10 - Evidence articles: 4 ## What is the Vitamin Cosmetic trend? **Vitamin Cosmetic:** Brands in the cosmetic space are infusing new makeup releases with vitamins to make them more functional. These include everything from eyeshadow palettes infused with Vitamin C, to mascaras infused with vitamin B. ## The consumer insight behind the Vitamin Cosmetic trend North American consumers see self-care as an important part of their lives, but the many rituals it's associated with--from fitness to skincare--often take up a lot of their time. Thus, people seek out products, services and rituals that combine benefits so that they can prioritize personal care while also balancing it with other aspects of their lives. ## At a Glance - Evidence: 4 featured examples - Articles from: May 19, 2017 to Nov 4, 2020 - Published: Nov 4, 2020 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Vitamin Cosmetic trend ### Vitamin-Infused Makeup Cosmetic brands are adding vitamins to their makeup products to enhance functionality. ### Personal Care Combinations Consumers prioritize personal care while balancing other aspects of their lives, seeking out products and services that combine benefits. ### Skincare Benefits in Makeup Makeup products now contain skincare ingredients that offer anti-aging, firming, and conditioning benefits. ## What the Vitamin Cosmetic trend means for industry ### For Cosmetics Industry Cosmetics brands are incorporating vitamins and skincare benefits into their products to enhance functionality and appeal to consumers. ### For Personal Care Industry Personal care companies can create products and services that prioritize self-care while balancing other areas of consumers' lives. ### For Skincare Industry Skincare companies can partner with makeup brands to incorporate beneficial ingredients into their products to enhance appeal and functionality. ## Workshop question How could your brand prioritize both convenience and quality in its product experience? ## Trend signals for Vitamin Cosmetic Trend score 2.6 out of 10, from popularity 40%, activity 27%, freshness 9%. - Popularity: 40% - Activity: 27% - Freshness: 9% ## Examples of the Vitamin Cosmetic trend 4 featured examples from May 19, 2017 to Nov 4, 2020. - [Vitamin-Infused Pressed Powders](https://www.trendhunter.com/trends/custom-enhancer-palette): The Custom Enhancer Palette from Cover FX Creates a Custom Glow (Category: Fashion) Implication: The beauty industry has an opportunity to embrace the trend of offering vitamin-infused pressed powders that provide consumers with added skin benefits. - [Vitamin-Infused Tinted Lip Balms](https://www.trendhunter.com/trends/rainforest-of-the-sea): The tarte Rainforest of the Sea Collection Moisturize Lips (Category: Fashion) Implication: The cosmetics industry can explore the opportunity of creating innovative tinted lip balms that offer added skincare benefits. - [Vitamin-Infused Mascaras](https://www.trendhunter.com/trends/pick-me-up-mascara): The Pick Me Up Mascara Has an Ultra-Thin Applicator for Creating Length (Category: Fashion) Implication: Opportunity for makeup brands to develop innovative mascara applicators, formulas, and formulations that offer improved performance and convenience. - [Vitamin-Infused Holiday Eyeshadows](https://www.trendhunter.com/trends/charlotte-tilburys-eyeshadows): Charlotte Tilbury's Eyeshadows Arrive in Two New Palettes (Category: Lifestyle) Implication: Disruptive innovation opportunity: Revolutionize the cosmetics industry by incorporating innovative ingredients and exclusive releases. ## Recent trend clusters - [Scaled Restraint](https://www.trendhunter.com/protrends/small-luxury-watches) (Fashion) - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) - [Ritual Systems](https://www.trendhunter.com/protrends/ritual-systems) (Fashion) - [Athletic Styling](https://www.trendhunter.com/protrends/athletic-styling) (Fashion) ## Trending in Fashion - [Paisley-Shelled Collector Sneakers](https://www.trendhunter.com/trends/paisley-shelled-collector-sneakers) - [Fruit-Inspired Digital Watches](https://www.trendhunter.com/trends/themed-wristwatches) - [Deluxe Beauty Advent Calendars](https://www.trendhunter.com/trends/classic-and-prestige) - [Modular Winter Wardrobes](https://www.trendhunter.com/trends/moose-knuckles-fallwinter-2026) All articles: [Fashion](https://www.trendhunter.com/fashion)