# Vitamin C Resurgence Beauty marketing reprioritizes vitamin C to satisfy science-driven consumers. By [Rebecca Byers](https://www.trendhunter.com/becbyers), Insights Research at Trend Hunter | Published Jan 17, 2018 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/vitamin-c-resurgence ## Key Figures - Trend score: 3.1/10 - Evidence articles: 7 ## What is the Vitamin C Resurgence trend? **Vitamin C Resurgence:** A long-praised powerhouse antioxidant, vitamin C has newly taken centerstage as a star ingredient in a time that consumers are becoming more educated around the science of skincare. These new products promise enhanced benefits through stable formulations of the potable vitamin that target new concerns such as pollution and photo-damage. Exemplifying how the evolution of steadfast ingredients plays a large role in the beauty world, this shift also speaks to the fast-evolving and cyclical nature of skincare marketing. ## At a Glance - Evidence: 7 featured examples - Articles from: Sep 19, 2017 to Jan 17, 2018 - Published: Jan 17, 2018 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Examples of the Vitamin C Resurgence trend 7 featured examples from Sep 19, 2017 to Jan 17, 2018. - [Luminous Vitamin C Serums](https://www.trendhunter.com/trends/lixir-vitamin-c-paste): Lixir Vitamin C Paste is a Luxurious Serum That Protects and Corrects (Category: Fashion) Implication: The beauty and skincare industry can explore disruptive innovation by creating new products and packaging designs that cater to a growing demand for luxurious serums and minimalis… - [Anti-Pollution Makeup Collections](https://www.trendhunter.com/trends/beauty-shield-collection): e.l.f Cosmetics' Beauty Shield Collection Protects the Skin (Category: Lifestyle) Implication: Opportunity for cosmetic companies to create anti-pollution makeup lines. - [Post-Baby Skincare Oils](https://www.trendhunter.com/trends/rejuvenating-body-oil): 10 & Co.'s 'Motherlover' is a Rejuvenating Body Oil for New Mothers (Category: Fashion) Implication: The skincare industry has the opportunity to create innovative products that specifically target the skincare concerns of new mothers. - [Brightening Stick Cleansers](https://www.trendhunter.com/trends/stick-cleanser): YES TO's Vitamin C Glow-Boosting SnapMASK Stick Targets Selfie Lovers (Category: Fashion) Implication: With the growing demand for targeted and convenient skincare solutions, the industry can invest in the development of stick cleansers and flash masking treatments that offer quick… - [Vitamin-Rich Preservative Treatments](https://www.trendhunter.com/trends/preservative-treatment): Kiehl's Best-Selling Concentrate Now Has More Vitamin C (Category: Fashion) Implication: Opportunity for skincare companies to innovate and create new product lines that focus on natural, preservative-free ingredients that improve skin health. - [Vitamin-Enriched Neck Creams](https://www.trendhunter.com/trends/body-merry): Body Merry's Age Defense Neck Cream Lifts and Firms Delicate Skin (Category: Fashion) Implication: The beauty and personal care industry can leverage organic and anti-aging trends with products like Body Merry's neck cream. - [Concentrated Antioxidant Shots](https://www.trendhunter.com/trends/restore-and-fortify): Replere's 'Restore & Fortify Beauty Shooter' Feeds One's Skin (Category: Lifestyle) Implication: Disruptive innovation opportunity: Integrate antioxidant shots and drinkable beauty products within the beauty and skincare industry. **Workshop question:** How can your product reposition elements of its formula that align with new consumer concerns? ## Themes within the Vitamin C Resurgence trend ### Rise of Vitamin C in Skincare Increasingly educated consumers are looking for more stable formulations of vitamin C to target skincare concerns such as pollution and photo-damage. ### Clean Beauty Consumer demand for organic, vegan, and cruelty-free products is driving a shift toward all-natural skincare lines. ### Portable Skincare Solutions Convenient, mess-free, and easily transportable stick cleansers and drinkable beauty products are becoming popular among on-the-go consumers. ## What the Vitamin C Resurgence trend means for industry ### For Skincare Industry Brands are investing in the development of products with vitamin C-rich formulas to cater to informed consumers looking to address skin concerns such as pollution, photo-damage, and the effects of aging. ### For Clean Beauty Industry Consumer demand for organic, vegan, and cruelty-free skincare products is driving a shift toward all-natural skincare lines that are free of synthetic and toxic ingredients. ### For Beverage Industry The development of drinkable supplements such as those offered by Replere caters to the needs of health-conscious consumers looking for convenient sources of antioxidants and other beneficial vitamins and minerals. ## Trend signals for Vitamin C Resurgence Trend score 3.1 out of 10, from popularity 51%, activity 34%, freshness 8%. - Popularity: 51% - Activity: 34% - Freshness: 8% ## Recent trend clusters - [Territory Bottlings](https://www.trendhunter.com/protrends/exclusive-spirits-release) (Lifestyle) - [Flavor Franchising](https://www.trendhunter.com/protrends/dessert-menu-rotation) (Lifestyle) - [Access Framing](https://www.trendhunter.com/protrends/exclusive-spirits-releases) (Lifestyle) - [Care Routing](https://www.trendhunter.com/protrends/clinician-linked-wearables) (Lifestyle) ## Trending in Lifestyle - [Fashionable Frozen Yogurts](https://www.trendhunter.com/trends/aritzias-aok-caf) - [Temple-Mounted Health Wearables](https://www.trendhunter.com/trends/temple-mounted-health-wearables) - [Gaming-Integrated Pizza Promotions](https://www.trendhunter.com/trends/gaming-integrated-pizza-promotions) - [Korean-Inspired Convenience Menus](https://www.trendhunter.com/trends/korean-inspired-convenience-menus) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)