# Visual Aid Brands are designing packaging to be accessible for consumers with visual impairments. By [Colin Smith](https://www.trendhunter.com/Colin96), Senior Insights Analyst | Published Aug 15, 2024 | Category: [Business](https://www.trendhunter.com/pro/category/business-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/visual-aid ## Key Figures - Trend score: 6.4/10 - Evidence articles: 5 ## What is the Visual Aid trend? **Visual Aid:** Brands are creating packaging designs with smart solutions for consumers with visual impairments. These solutions include scannable codes or symbols that interact with smart applications to provide either easier-to-read or audio-based information, more effectively supporting shoppers. ## The consumer insight behind the Visual Aid trend Consumers with visual impairments often face struggles when shopping in-person. Whether faced with overstimulating aisles in the grocery store, or difficult to read labels with fine text on products, these consumers find it difficult to obtain comprehensive information on products, such as ingredients lists. In order to better support these consumers, packaging brands are partnering with technology companies to create smart labels that convey information in alternative, more accessible, ways. ## At a Glance - Evidence: 5 featured examples - Articles from: Oct 15, 2022 to Aug 7, 2024 - Published: Aug 15, 2024 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Artificial Intelligence](https://www.trendhunter.com/megatrend/artificial-intelligence), [Personalization](https://www.trendhunter.com/megatrend/personalization), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Themes within the Visual Aid trend ### AI-Assisted Accessibility Artificial intelligence is being leveraged to create smarter, more accessible packaging for visually impaired consumers. ### Inclusive QR Codes Brands are incorporating enhanced QR code technology to improve product accessibility for those with visual impairments. ### Collaborative Technology Partnerships Partnerships between traditional brands and tech companies are emerging to create more inclusive shopping experiences. ## What the Visual Aid trend means for industry ### For Consumer Packaged Goods (CPG) The CPG industry is innovating by integrating advanced technology into packaging to support visually impaired consumers. ### For Assistive Technology Assistive technology solutions are becoming integral in making everyday products more accessible. ### For Retail Tech Retail technology is evolving to provide inclusive and enhanced shopping experiences for consumers with disabilities. ## Workshop question How can we leverage technological solutions to make our products more accessible for a wider range of consumers? ## Trend signals for Visual Aid Trend score 6.4 out of 10, from popularity 89%, activity 75%, freshness 27%. - Popularity: 89% - Activity: 75% - Freshness: 27% ## Examples of the Visual Aid trend 5 featured examples from Oct 15, 2022 to Aug 7, 2024. - [Accessibility-Focused Packaging Designs](https://www.trendhunter.com/trends/accessible-packaging-design): Müller Debuts Accessible Packaging Designs (Category: Social Good) Implication: Implementing accessible packaging can set new standards within the dairy sector, promoting inclusivity and convenience. - [Inclusive Shopping Labels](https://www.trendhunter.com/trends/coca-cola-1): Coca-Cola Debuts NaviLens QR Codes for Visually Impaired Consumers (Category: Social Good) Implication: As demonstrated by Coca-Cola, the beverage industry has an opportunity to make their products more inclusive through the use of assistive technology on packaging. - [Scannable Infant Products](https://www.trendhunter.com/trends/sma-nutrition): SMA Nutrition Introduced NaviLens Codes into its Product Packaging (Category: Life-Stages) Implication: Innovations like scannable codes in packaging show how the infant nutrition industry is adapting to meet the needs of visually impaired consumers. - [Visual Impairment-Friendly Packaging](https://www.trendhunter.com/trends/haleon-and-microsoft): Haleon and Microsoft Have Partnered for Inclusive Packaging (Category: Marketing) Implication: The consumer goods industry should consider implementing accessibility technology in their products and packaging for a more inclusive market. - [AI-Assisted Cooking Partnerships](https://www.trendhunter.com/trends/unilever-and-be-my-eyes): Unilever and Be My Eyes Partnered to Support Shoppers (Category: Business) Implication: Unilever's partnership with Be My Eyes and Zappar has the potential to revolutionize the CPG industry by making product information more accessible and inclusive. ## Recent trend clusters - [Assisted Conversion](https://www.trendhunter.com/protrends/ai-assisted-checkout) (Business) - [Occasion Commerce](https://www.trendhunter.com/protrends/occasion-commerce) (Business) - [Autonomous Merchandising](https://www.trendhunter.com/protrends/autonomous-merchandising) (Business) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) ## Trending in Business - [Performance-Based Creator Ads](https://www.trendhunter.com/trends/creator-ad-platforms) - [MIami Pop-Culture Shirts](https://www.trendhunter.com/trends/miami-pop-culture-shirts) - [Natural Deodorant Expansions](https://www.trendhunter.com/trends/target-beauty-studios) - [Mini Beauty Stores](https://www.trendhunter.com/trends/little-luxuries-store) All articles: [Business](https://www.trendhunter.com/business)