# Visionary Granola Granola serves as a backdrop for various food and flavor innovations. By [Rebecca Byers](https://www.trendhunter.com/becbyers), Insights Research at Trend Hunter | Published Mar 4, 2019 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/visionary-granola ## Key Figures - Trend score: 3.3/10 - Evidence articles: 6 ## What is the Visionary Granola trend? **Visionary Granola:** A hearty staple often used as a means of consuming more protein and fibre, granola currently serves as a window through which to observe some of the most innovative progressions in snack food culture. ## The consumer insight behind the Visionary Granola trend The innovations within the granola space highlight how a dish has served as a catalyst for the breakthrough of a variety of influential food experiences. In part, this shift symbolizes how the health and wellness movement straddles both the food and diet space to create experiences that are centered around a variety of consumer lifestyles. ## At a Glance - Evidence: 6 featured examples - Articles from: Jan 5, 2018 to Feb 26, 2019 - Published: Mar 4, 2019 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Experience](https://www.trendhunter.com/megatrend/experience), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Themes within the Visionary Granola trend ### Adaptogenic Ingredients The trend of adding adaptogenic ingredients to granola and other snacks is driven by health-conscious consumers looking to maintain their well-being. ### Innovative Ingredients The granola space is witnessing an influx of innovative ingredients, such as legumes, vegetables, and grass-fed butter, that offer new and unique flavor experiences. ### Free-From Products With increased demand for free-from food products, brands such as Kitchfix are creating grain-free granolas to help limit sugar and grain intake, providing stress-reducing benefits. ## What the Visionary Granola trend means for industry ### For Health and Wellness Granola innovations are largely driven by the health and wellness movement, creating experiences that cater to various consumer lifestyles. ### For Food and Diet The granola space serves as a means for observing some of the most innovative progressions in snack food culture. ### For Food Manufacturing Manufacturers stand to benefit from incorporating innovative and health-conscious ingredients into their granola products. ## Workshop question What adjacent products or experiences can you look to for inspiration in terms of cutting edge add-ons? ## Trend signals for Visionary Granola Trend score 3.3 out of 10, from popularity 50%, activity 41%, freshness 8%. - Popularity: 50% - Activity: 41% - Freshness: 8% ## Examples of the Visionary Granola trend 6 featured examples from Jan 5, 2018 to Feb 26, 2019. - [Legume-Based Granolas](https://www.trendhunter.com/trends/chickpea-granola): EFFI Foods' Gluten-Free Chickpea Granola is Enriched with Probiotics (Category: Lifestyle) Implication: The food industry can adapt to new consumer tastes and demands by exploring opportunities to develop innovative and healthy legume-based breakfast foods. - [Stress-Reducing Granolas](https://www.trendhunter.com/trends/grain-free-granolas): Kitchfix's Grain-Free Granolas Help to Limit Intake of Grains & Sugar (Category: Lifestyle) Implication: Food production companies can invest in creating new free-from and healthful snacking options to meet the needs of health-conscious consumers. - [Gluten-Free Oat Spreads](https://www.trendhunter.com/trends/granola-butter): Kween's Granola Butter is a Spreadable Take on a Crunchy, Nutritious Snack (Category: Lifestyle) Implication: Opportunity to create new products or improve existing ones to cater to consumers looking for healthier, more convenient and clean-label food options. - [Savory Buttery Granolas](https://www.trendhunter.com/trends/savory-granola): bumble & butter's Savory Granola is Baked with Grass-Fed Butter (Category: Lifestyle) Implication: The food and beverage industry can explore the development of savory granola products to cater to consumers looking for alternative snack options. - [Vegetable-Infused Granolas](https://www.trendhunter.com/trends/no-added-sugar-granola): This New W. K. Kellogg No Added Sugar Granola Features Carrot Pieces (Category: Lifestyle) Implication: Food product manufacturers can capitalize on the growing health trend by introducing new product lines with healthy ingredients like vegetables. - [Adaptogenic Holiday Granolas](https://www.trendhunter.com/trends/holiday-granola): These Purely Elizabeth Granolas are Packed Maca and Ashwagandha (Category: Lifestyle) Implication: The food and beverage industry can capitalize on the adaptogen trend by incorporating these ingredients into a wider range of products, catering to health-conscious consumers. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)