# Visceral Waste-Prevention Wasted products are being reused used in attention-grabbing ways. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Dec 5, 2018 | Category: [Eco](https://www.trendhunter.com/pro/category/environmental-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/visceral-wasteprevention ## Key Figures - Trend score: 4.2/10 - Evidence articles: 4 ## What is the Visceral Waste-Prevention trend? **Visceral Waste-Prevention:** Brands looking to make a point but still be productive in their goal of spreading awareness for eco consumption are using visceral tactics in the design or sensorial-related aspects of their products to successfully market or sell their products. ## The consumer insight behind the Visceral Waste-Prevention trend In today's day and age, consumers are increasingly conscious about issues of sustainability, social justice, and the like as they keep informed and engaged through the Internet and social media. This knowledge allows individuals to demand and better advocate for ethical and sustainable solutions. As a result, consumers are raising the bar of their expectations, calling for better management and execution of sustainable practices. ## At a Glance - Evidence: 4 featured examples - Articles from: Sep 1, 2017 to Nov 23, 2018 - Published: Dec 5, 2018 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Naturality](https://www.trendhunter.com/megatrend/naturality), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Themes within the Visceral Waste-Prevention trend ### Visceral Eco-Branding Brands are using visceral design and sensory experiences to raise awareness and sell eco-friendly products. ### Circular Economy Movement Designers are creating products using industrial waste to promote the circular economy movement. ### Food Waste Reduction Technology Apps are being created to reduce food waste by retailing surplus grocery store goods at discounted rates. ## What the Visceral Waste-Prevention trend means for industry ### For Sustainable Product Design Designers and brands can utilize visceral eco-branding tactics to design innovative new eco-friendly products. ### For Circular Economy Solutions Entrepreneurs and sustainability advocates can create new businesses that utilize industrial waste to promote the circular economy movement. ### For Food Waste Reduction Businesses that aim to reduce food waste and have an environmental impact can invest in or develop technologies that help sell surplus grocery store goods at discounted rates. ## Workshop question How could your brand promote ecological change in a way that better impacts or resonates with consumers? ## Trend signals for Visceral Waste-Prevention Trend score 4.2 out of 10, from popularity 68%, activity 50%, freshness 8%. - Popularity: 68% - Activity: 50% - Freshness: 8% ## Examples of the Visceral Waste-Prevention trend 4 featured examples from Sep 1, 2017 to Nov 23, 2018. - [Fly-Trapping Coffee Cups](https://www.trendhunter.com/trends/fly-trap-lid): The 'Fly Trap Lid' Extends the Life of the Disposable Coffee Cup (Category: Eco) Implication: Opportunities for food service companies to incorporate innovative designs for disposable items to increase sustainability and reduce public health risks. - [Experimental Eco-Friendly Ceramics](https://www.trendhunter.com/trends/ecofriendly-ceramic): With Ceramics, Agne Kucerenkaite Calls for a Circular Economy (Category: Eco) Implication: Eco-friendly ceramics utilizing industrial metal waste presents a disruptive opportunity for sustainable manufacturing practices in the ceramics industry. - [Spoiled Milk Fragrances](https://www.trendhunter.com/trends/food-waste-awareness-campaign): Coop's 'Old Milk' Fragrance Raises Food Waste Awareness (Category: Eco) Implication: Opportunities for grocery retailers to raise awareness about food waste and promote sustainable practices through creative initiatives like fragrance campaigns. - [Waste-Fighting Grocery Apps](https://www.trendhunter.com/trends/karma-app): The Karma App Retails Surplus Grocery Store Goods at Discounted Rates (Category: Lifestyle) Implication: The grocery industry can leverage the Karma app's success in reducing food waste and explore ways to implement similar initiatives or partnerships with other technology platforms. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Eco - [Jewel-Toned Fall Apparel](https://www.trendhunter.com/trends/quince-silk) - [Compostable Coffee Pucks](https://www.trendhunter.com/trends/compostable-coffee-pucks) - [Intelligent Private Grids](https://www.trendhunter.com/trends/ara-core-powers) - [Compact Electric Family MPVs](https://www.trendhunter.com/trends/compact-electric-family-mpvs) All articles: [Eco](https://www.trendhunter.com/eco)