# Virus-Safe Gyms Gyms are taking new measures to keep members safe amid COVID-19. By [Grace Mahas](https://www.trendhunter.com/Grace.Mahas), VP of Content & Insights | Published Jun 10, 2020 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/virussafe-gyms ## Key Figures - Trend score: 5.6/10 - Evidence articles: 4 ## What is the Virus-Safe Gyms trend? **Virus-Safe Gyms:** Gyms are preparing to reopen in the midst of COVID-19 and are implementing new strategies to ensure employees and staff remain safe. Initiatives include vigorous cleaning procedures, lowered capacity, individually packaged equipment, and plexiglass shields between gym-goers. ## The consumer insight behind the Virus-Safe Gyms trend Amid COVID-19, consumers are anxious to get back to their normal activities but expect these activities to look different and prioritize safety. Even after the virus has been contained, many consumers will have a lingering fear of a second wave and only want to visit businesses that prioritize their safety. Thus, products and services that maintain distance and hygiene are currently crucial. ## At a Glance - Evidence: 4 featured examples - Articles from: Jun 1 to Jun 11, 2020 - Published: Jun 10, 2020 - Patterns: [Reduction](https://www.trendhunter.com/pattern/reduction), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Virus-Safe Gyms trend ### Hygiene-focused operations Businesses are implementing strategies that prioritize hygiene, social distancing and cleaning procedures to ensure the safety and health of employees and customers. ### Antimicrobial technology Products with antimicrobial technology are being developed to inhibit the growth of bacteria and viruses, allowing for safer usage of equipment and facilities. ### Reduced capacity Reduced capacity is becoming a popular trend in the fitness industry, as it allows for social distancing measures to be maintained while servicing customers. ## What the Virus-Safe Gyms trend means for industry ### For Fitness & Wellness Fitness and wellness industries are rapidly adapting to new trends, focusing on hygiene, equipment, and safety to keep customers comfortable while working out. ### For Consumer Goods Consumer goods and products are being developed and designed with advanced features and materials to prioritize hygiene and safety measures for consumers. ### For Hospitality & Tourism The hospitality and tourism industry is developing new standards and protocols for safe travel and leisure, making hygiene and safety top priorities for guests. ## Workshop question How can your brand reimagine the consumer journey to prioritize safety? ## Trend signals for Virus-Safe Gyms Trend score 5.6 out of 10, from popularity 78%, activity 82%, freshness 9%. - Popularity: 78% - Activity: 82% - Freshness: 9% ## Examples of the Virus-Safe Gyms trend 4 featured examples from Jun 1 to Jun 11, 2020. - [Virus-Safe Fitness Centers](https://www.trendhunter.com/trends/oxygen-yoga-and-fitness): Oxygen Yoga and Fitness Reopens Implementing Protective Shields (Category: Business) Implication: Gyms and workout studios must adapt new building layouts, equipment, and cleaning practices to meet the demand for virus-free spaces. - [Antimicrobial Fitness Accessories](https://www.trendhunter.com/trends/fitness-accessories): Lutava's FITSHIELD Fabric Technology Targets Bacteria & Viruses (Category: Lifestyle) Implication: The fitness equipment industry can explore incorporating antimicrobial technologies into their products to provide customers with enhanced hygiene and peace of mind. - [Safety-Focused Gym Reopenings](https://www.trendhunter.com/trends/movati-athletic): Movati Athletic Announces Substantial Investments to Reopen Safely (Category: Lifestyle) Implication: Opportunity for manufacturers to develop and produce gym equipment with built-in sanitization features and easy-to-clean surfaces. - [Post-Pandemic Gym Reopenings](https://www.trendhunter.com/trends/brickhouse-gym): Brickhouse Gym is Preparing to Launch With New Regulations (Category: Business) Implication: COVID-19 has both interrupted and revolutionized the fitness industry in ways that will continue to be felt for years to come. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)