# Virtual Wilderness Virtual reality offers consumers a chance to experience nature. By [Vasiliki Marapas](https://www.trendhunter.com/Vasiliki.Marapas), Research Advisor & Writer | Published Aug 26, 2015 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets) Source: Trend Hunter, https://www.trendhunter.com/protrends/virtual-wilderness ## Key Figures - Trend score: 4.1/10 - Evidence articles: 4 ## What is the Virtual Wilderness trend? **Virtual Wilderness:** Consumers interested in nature and wildlife expeditions are turning to virtual reality. This technology not only offers an immersive experience for less cost and commitment than the real thing; it also educates users on the places they are "visiting." Virtual tourism is increasingly becoming of interest to consumers, and when it comes to outdoor expeditions, it also has the added bonus of serving as a preparation tool in some cases. ## At a Glance - Evidence: 4 featured examples - Articles from: Jun 3, 2014 to Aug 18, 2015 - Published: Aug 26, 2015 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Multisensation](https://www.trendhunter.com/megatrend/multisensation), [Experience](https://www.trendhunter.com/megatrend/experience), [Artificial Intelligence](https://www.trendhunter.com/megatrend/artificial-intelligence) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Themes within the Virtual Wilderness trend ### Virtual Reality Tourism Virtual reality technology is being used by businesses to offer consumers immersive travel experiences and to inspire them to visit real-life destinations. ### Immersive Marketing and Advertising Businesses are using virtual reality and other technologies to create immersive marketing and advertising campaigns that simulate real-world experiences and allow consumers to engage with products in unique ways. ### Virtual Field Trips Virtual reality software and other technologies are being developed to offer students and other users the opportunity to take virtual field trips to explore national parks, historical sites, and other destinations. ## What the Virtual Wilderness trend means for industry ### For Travel and Tourism The travel and tourism industry can incorporate virtual reality technology to offer potential customers virtual travel experiences and to inspire them to book real-life trips. ### For Outdoor Gear and Apparel Outdoor gear and apparel companies can use virtual reality to create immersive marketing campaigns that simulate outdoor experiences and showcase their products in unique ways. ### For Education and Training Virtual reality and other technologies can be used to create interactive educational experiences, such as virtual field trips, that enhance learning and engagement for students of all ages. ## Workshop question What seemingly unattainable aspiration can your brand make accessible to consumers? ## Trend signals for Virtual Wilderness Trend score 4.1 out of 10, from popularity 72%, activity 43%, freshness 8%. - Popularity: 72% - Activity: 43% - Freshness: 8% ## Examples of the Virtual Wilderness trend 4 featured examples from Jun 3, 2014 to Aug 18, 2015. - [Nature Walk Simulators](https://www.trendhunter.com/trends/virtual-reality-experiences): Merrell's Virtual Reality Experience Highlights the Beauty of Nature (Category: Marketing) Implication: Outdoor gear and apparel companies use virtual reality and other technologies to create immersive and visually stunning experiences for their customers, leading to increased engag… - [VR Movie-Making Techniques](https://www.trendhunter.com/trends/sxsw-virtual-reality): North Face's SXSW Virtual Reality Event Relies on Google Cardboad (Category: Tech) Implication: The entertainment industry can leverage immersive virtual reality to revolutionize movie-making and enhance viewer experiences. - [Immersive Virtual Safaris](https://www.trendhunter.com/trends/experiential-travel): An Online Experiential Travel Tool Gives Four Seasons Guests a Preview (Category: World) Implication: Hotels and resorts can enhance their guest experience by offering virtual tours and previews of their facilities using VR technology. - [Virtual Field Trip Platforms](https://www.trendhunter.com/trends/virtual-field-trip): WildEyes Captures 360 Degree Videos of National Park Destinations (Category: Tech) Implication: Immersive VR education can be incorporated by educational institutions to enhance the learning experience for students. ## Recent trend clusters - [Delegated Interfaces](https://www.trendhunter.com/protrends/delegated-interfaces) (Tech) - [Adaptive Controls](https://www.trendhunter.com/protrends/adaptive-controls) (Tech) - [Desk Systems](https://www.trendhunter.com/protrends/desk-systems) (Tech) - [Spatial Refinement](https://www.trendhunter.com/protrends/spatial-refinement) (Tech) ## Trending in Tech - [Decor-Led Home Projectors](https://www.trendhunter.com/trends/decor-led-home-projectors) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) - [Dual-Wavelength Recovery Wearables](https://www.trendhunter.com/trends/joint-therapy) - [Pop-Culture WiFi Routers](https://www.trendhunter.com/trends/pop-culture-wifi-routers) All articles: [Tech](https://www.trendhunter.com/tech)