# Virtual Storytelling Traditional methods of storytelling are enhanced with VR innovations. By [Rebecca Byers](https://www.trendhunter.com/becbyers), Insights Research at Trend Hunter | Published Jun 23, 2015 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets) Source: Trend Hunter, https://www.trendhunter.com/protrends/virtual-storytelling ## Key Figures - Trend score: 4.9/10 - Evidence articles: 6 ## What is the Virtual Storytelling trend? **Virtual Storytelling:** The widespread applications of virtual reality technology are made more apparent to mainstream consumers through its integration into journalism and entertainment. While VR is still a seemingly inaccessible technology, innovative business-to-business partnerships have the potential to spur on a wider set of applications that can enrich daily life for the average consumer. ## At a Glance - Evidence: 6 featured examples - Articles from: Jun 23, 2015 to Aug 24, 2016 - Published: Jun 23, 2015 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Multisensation](https://www.trendhunter.com/megatrend/multisensation), [Experience](https://www.trendhunter.com/megatrend/experience), [Many to Many](https://www.trendhunter.com/megatrend/many-to-many) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Virtual Storytelling trend ### Virtual Reality Storytelling As virtual reality technology becomes more mainstream, creative industries such as journalism and entertainment are incorporating it into the storytelling experience. ### Virtual Reality for Lower-Income Consumers Partnerships between innovative businesses provide opportunities for lower-income consumers to have immersive experiences that would normally be inaccessible to them, such as attending sports events or visiting far-away locations. ### Virtual Reality Journalism The emergence of VR technology in journalism, including photojournalism and documentary filmmaking, is changing the way that consumers experience news and information. ## What the Virtual Storytelling trend means for industry ### For Entertainment Virtual reality technology allows for immersive experiences in entertainment, including virtual reality sports events and virtual reality bedtime stories. ### For Journalism Virtual reality technology is transforming the way that journalists tell stories, including the use of VR to document the experiences of refugees and to share the impact of the global water crisis. ### For Charitable organizations Virtual reality technology is particularly powerful as a storytelling tool for charities, allowing for immersive experiences that help to communicate important messages and inspire empathy for those in need. ## Workshop question How can you enhance seemingly insignificant aspects of your consumer's daily lifestyle? ## Trend signals for Virtual Storytelling Trend score 4.9 out of 10, from popularity 77%, activity 61%, freshness 8%. - Popularity: 77% - Activity: 61% - Freshness: 8% ## Examples of the Virtual Storytelling trend 6 featured examples from Jun 23, 2015 to Aug 24, 2016. - [High-Tech Immersive News](https://www.trendhunter.com/trends/virtual-reality-film): This Virtual Reality Film Documents the Experience of Children in War (Category: Pop Culture) Implication: Virtual reality presents an opportunity for journalism to create more immersive and informative news content, opening up possibilities for new revenue streams. - [Water Crisis VR Films](https://www.trendhunter.com/trends/virtual-reality-event): charity: water's Virtual Reality Event Tells a Powerful Story About Water (Category: Marketing) Implication: Charities and nonprofit organizations can utilize virtual reality to create compelling narratives and increase awareness for their causes. - [Heartbreaking VR Journalism](https://www.trendhunter.com/trends/story-of-refugees): This Publication Uses VR Technology to Tell the Story of Refugees (Category: Tech) Implication: Integrating VR technology into storytelling practices to create engaging and impactful content. - [Virtual Reality Sports Events](https://www.trendhunter.com/trends/virtual-reality-sports): The 2015 U.S. Open Will Be Streamed in VR Technology (Category: Tech) Implication: Opportunity for sports broadcasting companies to leverage virtual reality technology in order to provide immersive live experiences to customers. - [Virtual Reality Photojournalism](https://www.trendhunter.com/trends/getty-images-vr): The Getty Images VR Database Will Be Accessible with Oculus Rift (Category: Tech) Implication: Virtual reality technology can disrupt the journalism industry by providing immersive and engaging storytelling experiences. - [VR Storytelling Apps](https://www.trendhunter.com/trends/bedtime-vr-stories): Samsung's Bedtime VR Stories Puts a High-Tech Twist on Storytelling (Category: Lifestyle) Implication: Disruptive innovation opportunity: Integrate VR technology into educational platforms to enhance storytelling and engage students in immersive learning experiences. ## Recent trend clusters - [Delegated Interfaces](https://www.trendhunter.com/protrends/delegated-interfaces) (Tech) - [Adaptive Controls](https://www.trendhunter.com/protrends/adaptive-controls) (Tech) - [Desk Systems](https://www.trendhunter.com/protrends/desk-systems) (Tech) - [Spatial Refinement](https://www.trendhunter.com/protrends/spatial-refinement) (Tech) ## Trending in Tech - [Decor-Led Home Projectors](https://www.trendhunter.com/trends/decor-led-home-projectors) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) - [Dual-Wavelength Recovery Wearables](https://www.trendhunter.com/trends/joint-therapy) - [Pop-Culture WiFi Routers](https://www.trendhunter.com/trends/pop-culture-wifi-routers) All articles: [Tech](https://www.trendhunter.com/tech)