# Virtual Skincare Brands create immersive virtual cosmetic stores. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Dec 9, 2021 | Category: [Marketing](https://www.trendhunter.com/pro/category/marketing-strategy) Source: Trend Hunter, https://www.trendhunter.com/protrends/virtual-skincare ## Key Figures - Trend score: 6.4/10 - Evidence articles: 4 ## What is the Virtual Skincare trend? **Virtual Skincare:** As the cosmetic industry continues to grow, brands in this space are now investing in immersive virtual experiences that consumers can explore and shop in. These are more than just online stores, with distinct layouts and experiences that range from playful to informative. ## The consumer insight behind the Virtual Skincare trend The pandemic-prompted restrictions made the ecommerce industry boom, and the average consumer is now accustomed to doing a significant amount of their shopping online. This has prompted brands to invest in virtual experiences that help them stay competitive in oversaturated markets. ## At a Glance - Evidence: 4 featured examples - Articles from: Mar 13 to Nov 26, 2021 - Published: Dec 9, 2021 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Experience](https://www.trendhunter.com/megatrend/experience) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Themes within the Virtual Skincare trend ### Virtual Experiences As the pandemic-prompted restrictions made the ecommerce industry boom, brands in the cosmetic industry are investing in virtual experiences to stay competitive in oversaturated markets. ### Immersive Environments Brands in the cosmetic industry are creating immersive virtual experiences that range from playful to informative. ### Metaverse Interaction With the changing nature of sampling experiences and launch events, brands in the cosmetic industry are building out their own imaginative metaverse. ## What the Virtual Skincare trend means for industry ### For Ecommerce As brands in the cosmetic industry invest in virtual experiences, they are thriving in the ecommerce industry. ### For Virtual Reality The virtual experiences in the cosmetic industry is helping to drive innovation in virtual reality technology. ### For Digital Marketing The immersive virtual experiences in the cosmetic industry are helping to drive innovation in digital marketing for other industries as well. ## Workshop question How is your brand prioritizing its virtual shopping experience? ## Trend signals for Virtual Skincare Trend score 6.4 out of 10, from popularity 93%, activity 89%, freshness 11%. - Popularity: 93% - Activity: 89% - Freshness: 11% ## Examples of the Virtual Skincare trend 4 featured examples from Mar 13 to Nov 26, 2021. - [Virtual Beauty Showrooms](https://www.trendhunter.com/trends/virtual-beauty-showroom): Mary Kay's Suite 13 Virtual Supports Women in Beauty Tech (Category: Fashion) Implication: The cosmetics and beauty industry have limitless potential in Virtual Reality technology, Augmented Reality, 3D modeling and even 3D printing of face masks. - [Virtual Beauty Labs](https://www.trendhunter.com/trends/skin-school-x-clinique-laboratories): Skin School x Clinique Laboratories Provides an Immersive Experience (Category: Fashion) Implication: Virtual beauty labs and product experiences can add a new dimension to the beauty industry and offer innovative ways of engaging with consumers. - [Virtual Dermatology Shops](https://www.trendhunter.com/trends/dermatology-shop): The Virtual Lancer Dermatology Shop is a Unique Digital Destination (Category: Tech) Implication: Prestige skincare brands have the opportunity to leverage virtual technology to connect with consumers in new and innovative ways. - [Virtual Skincare Cities](https://www.trendhunter.com/trends/skii-city): SK-II CITY Shares an Immersive Experience with Animated Films (Category: Fashion) Implication: Skincare and beauty industries utilize virtual environments and animated films to launch new product lines and engage with customers. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Marketing - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Nostalgic Beauty Mascots](https://www.trendhunter.com/trends/bliss-girl-series) - [Athlete Beauty Ambassadorships](https://www.trendhunter.com/trends/athlete-beauty-ambassadorships) All articles: [Marketing](https://www.trendhunter.com/marketing)