# Virtual Skill-Building Virtual skill-building platforms are aimed at children. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Mar 1, 2021 | Category: [Life-Stages](https://www.trendhunter.com/pro/category/life-stages) Source: Trend Hunter, https://www.trendhunter.com/protrends/virtual-skillbuilding ## Key Figures - Trend score: 3.9/10 - Evidence articles: 8 ## What is the Virtual Skill-Building trend? **Virtual Skill-Building:** Brands are creating virtual services that help children learn various skills online. These platforms include everything from language-learning to virtual cooking camps--all of which prioritize skill-building in children. ## The consumer insight behind the Virtual Skill-Building trend The ongoing pandemic has made consumers even more present online than they were prior to the pandemic, and consumers all over the world have turned to the digital space in unprecedented numbers to work, consume content and learn new skills. These habits haven't just formed in adults--parents are looking for ways to keep their children engaged with various virtual platforms created for needs like education, skill-building, or entertainment. ## At a Glance - Evidence: 8 featured examples - Articles from: Mar 25, 2020 to Feb 8, 2022 - Published: Mar 1, 2021 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Gamification](https://www.trendhunter.com/megatrend/gamification), [Experience](https://www.trendhunter.com/megatrend/experience) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Alpha, Gen Z - Top markets: North America, Europe, Asia ## Themes within the Virtual Skill-Building trend ### Virtual Skill-Building Platforms The ongoing pandemic has created a demand for virtual skill-building platforms for children which provide an opportunity for brands to provide helpful resources to consumers. ### STEAM-Based Field Trip Experiences Brands can provide fun and engaging STEAM-based field trip experiences like Play Academy to students and teachers to complement their regular education. ### Interactive Children's Chocolate Courses Interactive virtual courses like the Tasting and Learning Short Course for children aged seven to twelve allow brands to expose young children to the world of crafts with chocolate while providing an immersive experience for the users. ## What the Virtual Skill-Building trend means for industry ### For Education Industry Virtual skill-building platforms and educational learning apps like Luca & Friends have become a popular educational tool to bridge the gap caused by the pandemic and constructively engage kids in productive activities. ### For Food Industry Brands like Raddish Kids and Cocoa Runners have launched interactive virtual cooking classes aimed at kids and offering an opportunity to improve their cooking skills and explore global cuisines from the comfort of their homes. ### For Finance Industry Kid-friendly finance apps like Walo have been specifically designed to help develop a strong financial literacy foundation for children by using gamified learning experiences and teaching them basic finance concepts. ## Workshop question How is your brand responding to changed habits amidst the ongoing pandemic? ## Trend signals for Virtual Skill-Building Trend score 3.9 out of 10, from popularity 62%, activity 44%, freshness 11%. - Popularity: 62% - Activity: 44% - Freshness: 11% ## Examples of the Virtual Skill-Building trend 8 featured examples from Mar 25, 2020 to Feb 8, 2022. - [Worldly Virtual Cooking Classes](https://www.trendhunter.com/trends/virtual-cooking-class): PCC Natural Markets' Cooking Camps for Kids Explore Global Cuisine (Category: Lifestyle) Implication: Grocery stores can offer virtual cooking classes that feature products from their store. - [Educational Fitness Learning Apps](https://www.trendhunter.com/trends/luca-friends): Luca & Friends Uses AI Technology for Kids' Fitness and Learning (Category: Tech) Implication: The integration of AI and motion technology in educational apps for kids presents disruptive innovations in the EdTech industry. - [STEAM-Based Field Trip Experiences](https://www.trendhunter.com/trends/main-event-steam-fieldtrips): Main Event Provides Fun, Creative In-Center Field Trips (Category: Social Good) Implication: Family entertainment centers can benefit from the integration of education and accreditation to expand their customer base and enhance their reputation. - [Kid-Friendly Finance Apps](https://www.trendhunter.com/trends/walo): New Finance App 'Walo' Helps Children Develop Financial Literacy (Category: Life-Stages) Implication: Fintech companies can leverage the trend towards gamified financial education by developing apps like 'Walo' to improve financial literacy for all ages. - [Character-Based Toilet Training Apps](https://www.trendhunter.com/trends/potty-time-with-elmo): Potty Time with Elm‪o‬ Makes Potty Training Transitions Easy (Category: Life-Stages) Implication: Educational technology companies that are looking to create more immersive and game-like educational solutions could take note of the opportunities in this space. - [Virtual Cooking Camps](https://www.trendhunter.com/trends/cooking-camps): Raddish Kids is Launching Cooking Camps and Classes on Outschool (Category: Lifestyle) Implication: The education industry can explore new online learning methods and platforms to reach a wider audience, creating innovative ways to teach and engage with students. - [Interactive Children's Chocolate Courses](https://www.trendhunter.com/trends/cocoa-runners): Cocoa Runners Launched a Virtual Kid's Chocolate Course (Category: Lifestyle) Implication: Opportunity for retailers to engage with a younger audience with educational and interactive tasting experiences. - [Discounted Online Language Lessons](https://www.trendhunter.com/trends/pandatree): PandaTree is Offering Discounted Language Lessons for Children (Category: Social Good) Implication: The education industry can explore new online models of learning to optimize student education and engagement. ## Recent trend clusters - [Constructible Franchises](https://www.trendhunter.com/protrends/constructible-franchises) (Life-Stages) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) ## Trending in Life-Stages - [Retro Graphic Tees](https://www.trendhunter.com/trends/nostalgic-graphic-tees) - [Screen-Free Kids Phones](https://www.trendhunter.com/trends/screen-free-kids-phones) - [Edible Oil-Based Lubes](https://www.trendhunter.com/trends/coco-lube) - [Women's Health-Focused Probiotic Supplements](https://www.trendhunter.com/trends/womens-health-probiotic-capsules) All articles: [Life-Stages](https://www.trendhunter.com/life-stages)