# Virtual Retreats Brands are launching virtual wellness experiences to reach consumers at home. By [Grace Mahas](https://www.trendhunter.com/Grace.Mahas), VP of Content & Insights | Published May 12, 2020 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/virtual-retreats ## Key Figures - Trend score: 3.5/10 - Evidence articles: 4 ## What is the Virtual Retreats trend? **Virtual Retreats:** Brands in the travel industry and wellness space are launching virtual experiences that replicate wellness retreats at home. These retreats typically include both mental clarity sessions and physical strength training and cater to consumers looking for self-improvement. ## The consumer insight behind the Virtual Retreats trend In the wake of social distancing, many consumers feel a lack of control and feel that developing relevant skills can help them maintain both confidence and motivation. As a result, they are using their time at home for self-development and are looking to brands to provide at-home programs that give them a constructive outlet as well as a temporary escape from their homebound boredom. Wellness consumers, in particular, seek activities that bring together like-minded individuals to create authentic connections and a sense of community. ## At a Glance - Evidence: 4 featured examples - Articles from: May 4 to May 13, 2020 - Published: May 12, 2020 - Patterns: [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Virtual Retreats trend ### Virtual Wellness Retreats Brands in the travel and wellness industry are launching virtual retreats for consumers seeking self-improvement and community while at home. ### Self-Development Programs Consumers are using time at home to focus on developing skills and are looking to brands to provide constructive at-home programs. ### Holistic Wellness Brands catering to health-conscious consumers are offering a variety of wellness activities, such as bodyweight workouts, yoga, meditation, and workshops on nutrition and goal-setting. ## What the Virtual Retreats trend means for industry ### For Wellness The wellness industry can offer customizable self-development programs that include activities such as yoga, meditation, and workshops on nutrition and goal-setting. ### For Travel The travel industry can innovate by offering virtual retreats to consumers and collaborating with wellness brands to provide a wellness-focused vacation experience. ### For Technology The use of technology in virtual retreats and other wellness programs is disrupting traditional retreat models and creating new opportunities for innovation. ## Workshop question How can your brand reposition itself to reach consumers at home? ## Trend signals for Virtual Retreats Trend score 3.5 out of 10, from popularity 62%, activity 33%, freshness 9%. - Popularity: 62% - Activity: 33% - Freshness: 9% ## Examples of the Virtual Retreats trend 4 featured examples from May 4 to May 13, 2020. - [Virtual Health Retreats](https://www.trendhunter.com/trends/primitive-patterns): Primitive Patterns Offers Virtual Retreats Centered Around Connectivity (Category: Business) Implication: The wellness and spa industry can expand their offerings to include virtual retreats to accommodate consumers who want to prioritize their wellbeing remotely. - [2-Day Virtual Wellness Retreats](https://www.trendhunter.com/trends/virtual-wellness-retreat): Ashley Cruz Events Launched a Virtual Wellness Retreat (Category: Lifestyle) Implication: Developing user-friendly platforms that facilitate virtual wellness retreats can revolutionize the way people access wellness experiences. - [Online Self-Care Retreats](https://www.trendhunter.com/trends/kimberly-wilson): Kimberly Wilson Debuted a Virtual Retreat in the Wake of COVID-19 (Category: Lifestyle) Implication: Opportunity for wellness centers, spas, and health coaches to adapt and offer virtual retreat experiences that cater to the increasing demand for self-care and personal growth. - [Online Wellness Retreats](https://www.trendhunter.com/trends/virtual-bali-retreat): Escape Haven Debuted Virtual Bali Retreat Amid the COVID-19 Pandemic (Category: Lifestyle) Implication: Disruptive innovation opportunity: Establish an online platform that offers comprehensive wellness programs, workshops, and resources for individuals seeking to improve their well… ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)