# Virtual Protesting Organizations are launching online protests to fight injustices. By [Grace Mahas](https://www.trendhunter.com/Grace.Mahas), VP of Content & Insights | Published Jun 9, 2020 | Category: [Social Good](https://www.trendhunter.com/pro/category/social-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/virtual-protesting ## Key Figures - Trend score: 4.6/10 - Evidence articles: 4 ## What is the Virtual Protesting trend? **Virtual Protesting:** In the wake of COVID-19 and in light of people being much more vocal about systemic racism, many organizations are launching virtual protests to bring together campaigners to combat social injustices. These online events replace in-person protests and include virtual "walkouts," video-conferencing protests, and video game rallies. ## The consumer insight behind the Virtual Protesting trend In the age of social media, more people are exposed to the injustices delivered by governing bodies, and have a visceral reaction to stand up and speak out. This demographic is looking to unify their voices for the greater good and feel a sense of community with others who share their outrage at these social and racial injustices. In light of COVID-19 physical distancing restrictions, these individuals seek out platforms to connect with like-minded people in order to discuss and organize for change. ## At a Glance - Evidence: 4 featured examples - Articles from: Jun 4 to Jun 10, 2020 - Published: Jun 9, 2020 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Experience](https://www.trendhunter.com/megatrend/experience) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Alpha, Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Themes within the Virtual Protesting trend ### Virtual Protesting In-person protests are being replaced by virtual 'walkouts,' video-conferencing protests, and video game rallies. ### Empowering Virtual Protests Virtual protests are providing a platform for activists to support movements, despite physical limitations due to COVID-19. ### Social Media-Branded Virtual Protests Facebook employees and other social media users are using online platforms to stage virtual 'walkouts' and call for change. ## What the Virtual Protesting trend means for industry ### For Technology The use of video-conferencing, social media, and video game platforms for virtual protests creates opportunities for innovation in technology. ### For Activism Virtual protests are creating new pathways for activism and social change, leading to new opportunities for innovation and growth in the activism industry. ### For Event Planning Virtual protests are becoming a new type of event requiring planning and execution, presenting opportunities for innovation and growth in the event planning industry. ## Workshop question How does your brand plan to implement the calls for systemic change that racialized and minority communities are making? ## Trend signals for Virtual Protesting Trend score 4.6 out of 10, from popularity 71%, activity 57%, freshness 9%. - Popularity: 71% - Activity: 57% - Freshness: 9% ## Examples of the Virtual Protesting trend 4 featured examples from Jun 4 to Jun 10, 2020. - [Virtual Protest Events](https://www.trendhunter.com/trends/digital-black-lives-matter-protest): Anti-Racist Campaigners Launched a Digital Black Lives Matter Protest (Category: Social Good) Implication: Developing platforms and tools to facilitate virtual protests and amplify messages - [Empowering Virtual Protests](https://www.trendhunter.com/trends/virtual-protest): The London-Based BLM Organization Launched a Virtual Protest (Category: Social Good) Implication: Organizations focused on activism could harness the power of technology to create virtual campaigns and events. - [Social Media-Branded Virtual Protests](https://www.trendhunter.com/trends/virtual-walkout): Facebook Employees Stage a Virtual 'Walkout' In Protest (Category: Naughty) Implication: Social media platforms may need to critically evaluate their content policies and moderation practices, as employees and users increasingly call for accountability and ethical act… - [Virtual Feminist Protests](https://www.trendhunter.com/trends/new-horizons): Animal Crossing: New Horizons is Now a Platform Used for Protests (Category: Social Good) Implication: There is a growing need for social media platforms to support and amplify virtual activism efforts. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Social Good - [Athlete-Partnership Charity Pizzas](https://www.trendhunter.com/trends/nick-bosa) - [Pet Rescue Food Donations](https://www.trendhunter.com/trends/badlands-ranch) - [Life Jacket Technology Advancements](https://www.trendhunter.com/trends/life-jacket-technology) All articles: [Social Good](https://www.trendhunter.com/socialgood)