# Virtual Pride Brands have launched digital Pride events to help the community come together. By [Grace Mahas](https://www.trendhunter.com/Grace.Mahas), VP of Content & Insights | Published Jul 7, 2020 | Category: [Social Good](https://www.trendhunter.com/pro/category/social-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/virtual-pride ## Key Figures - Trend score: 3.1/10 - Evidence articles: 4 ## What is the Virtual Pride trend? **Virtual Pride:** Social distancing regulations in the face of COVID-19 have been restricted, but in an effort to bring the LGBTQ+ community together, brands are launching digital celebrations. These range from social media hashtag campaigns to branded live-streamed events. ## The consumer insight behind the Virtual Pride trend Pride is an important cultural event for many in the LGBT2Q+ community that celebrates the milestones the group has achieved and fights for further equality under the law and within society. In recent years, many brands have begun supporting the movement as consumers demand inclusivity from the businesses they patron. As COVID-19 restrictions have limited in-person events, consumers are still expecting the same level of support from these brands. ## At a Glance - Evidence: 4 featured examples - Articles from: Jun 4 to Jul 8, 2020 - Published: Jul 7, 2020 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation), [Personalization](https://www.trendhunter.com/megatrend/personalization), [Many to Many](https://www.trendhunter.com/megatrend/many-to-many) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Virtual Pride trend ### Digital LGBT2Q+ celebrations COVID-19 restrictions have prompted brands to launch digital celebrations, including virtual parades, in order to engage consumers in a meaningful and inclusive way. ### Social media campaigns Brands are leveraging social media in order to enhance their presence in online celebrations, such as TikTok, to highlight the talents of LGBT2Q+ individuals. ### Online community building The use of technology as a platform allows for continued community building and connection, which is especially important during social distancing measures. ## What the Virtual Pride trend means for industry ### For Technology Companies within the technology industry can leverage social media and online communication as a platform to promote inclusivity and belonging within the LGBT2Q+ community. ### For Retail Retailers can engage in meaningful celebrations such as Pride by donating to charitable organizations and raising awareness about LGBT2Q+ issues. ### For Hospitality Hotels and restaurants can cater to LGBT2Q+ individuals by celebrating Pride and promoting inclusive policies and practices that foster a sense of community and belonging. ## Workshop question How can your brand support community initiatives during global crises? ## Trend signals for Virtual Pride Trend score 3.1 out of 10, from popularity 46%, activity 39%, freshness 9%. - Popularity: 46% - Activity: 39% - Freshness: 9% ## Examples of the Virtual Pride trend 4 featured examples from Jun 4 to Jul 8, 2020. - [Digital Pride Celebrations](https://www.trendhunter.com/trends/pride-celebrations): TikTok's #MyPride Celebrations Recognize 25 TikTok Trailblazers (Category: Life-Stages) Implication: Developing innovative digital experiences and content that cater to the LGBTQ+ community and promote diversity. - [Virtual Pride Events](https://www.trendhunter.com/trends/virtual-pride-parade): Bubly is Launching a Virtual Pride Parade on Both TikTok and Instagram (Category: Marketing) Implication: Brands like Bubly can use virtual events to connect with consumers and promote their products. - [Virtual Pride Events](https://www.trendhunter.com/trends/online-pride): The City of Toronto is Hosting an Online Pride Event for the Community (Category: Social Media) Implication: Event planners can embrace virtual events and explore new ways to create immersive and interactive experiences for participants, regardless of physical locations. - [QSR Pride Livestreams](https://www.trendhunter.com/trends/lunch-listen): Chipotle Launched a 'Lunch & Listen' Event on the TikTok Platform (Category: Social Good) Implication: Restaurants can explore hosting live events on social media platforms to engage with customers, showcase their brand, and support charitable causes. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Social Good - [Athlete-Partnership Charity Pizzas](https://www.trendhunter.com/trends/nick-bosa) - [Pet Rescue Food Donations](https://www.trendhunter.com/trends/badlands-ranch) - [Life Jacket Technology Advancements](https://www.trendhunter.com/trends/life-jacket-technology) All articles: [Social Good](https://www.trendhunter.com/socialgood)