# Beauty Tryvertising (UPDATE) Social media and apps help consumers test cosmetic enhancements. By [Katherinev123](https://www.trendhunter.com/katherine), Contributing Editor | Published Jul 31, 2011, updated Sep 20, 2011 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets) Source: Trend Hunter, https://www.trendhunter.com/protrends/virtual-pretty-social-media-and-apps-help-consumers-enhance-their-beauty ## Key Figures - Trend score: 4.2/10 - Evidence articles: 5 ## What is the Beauty Tryvertising (UPDATE) trend? **Beauty Tryvertising (UPDATE):** In the quest for beauty, price is often not a factor. However, with the rise of apps and social media tools allowing consumers to test new beauty improvements on themselves, making a decision to beautify yourself may not be as daunting or as financially burdensome as it used to be. Like the ability to test products before purchase, the opportunity to try a new look is something many beauty consumers value, whether it’s as as safe as nail art or as risky as plastic surgery. ## At a Glance - Evidence: 5 featured examples - Articles from: May 11 to Jul 7, 2011 - Published: Jul 31, 2011 - Last updated: Sep 20, 2011 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Experience](https://www.trendhunter.com/megatrend/experience), [Artificial Intelligence](https://www.trendhunter.com/megatrend/artificial-intelligence), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Asia ## Examples of the Beauty Tryvertising (UPDATE) trend 5 featured examples from May 11 to Jul 7, 2011. - [Bust-Boosting Apps](https://www.trendhunter.com/trends/iaugment-iphone-app): The iAugment iPhone App Allows You to Increase Your Breast Size (Category: Lifestyle) Implication: The plastic surgery industry can benefit from creating smartphone apps that allow potential clients to preview surgical results with 3D images. - [Plastic Surgery Apps](https://www.trendhunter.com/trends/boost-your-beauty): Boost Your Beauty Shows How You'd Look with a Nose Job (Category: Tech) Implication: The rise of plastic surgery apps in the beauty industry offers a disruptive innovation opportunity to create new service lines that bridge the gap between virtual and in-person co… - [Virtual Varnish Applicators](https://www.trendhunter.com/trends/opi-phone-app): The OPI Phone App Lets You Test Out New Nail Polish Tones (Category: Tech) Implication: Virtual nail polish apps like OPI are disrupting the nail care industry and encouraging key players to embrace innovation and drive more personalized and engaging customer experie… - [Extensive Hairstyling Apps](https://www.trendhunter.com/trends/instyle-ipad-app): InStyle iPad App Allows You to Digitally Test Out Celeb Hairstyles (Category: Celebs) Implication: The InStyle app disrupts the beauty industry by providing a digital platform for users to explore and experiment with different hairstyles. - [Intense Social Media Makeovers](https://www.trendhunter.com/trends/lancome-facebook): The Lancome Facebook App Teaches You How to Overhaul Your Look (Category: Marketing) Implication: The cosmetics industry can apply virtual makeover tools to offer customers a better shopping experience, and collaborate with social media platforms to reach out to more customers… ## Themes within the Beauty Tryvertising (UPDATE) trend ### Virtual Try-On Apps The rise of virtual try-on apps allows consumers to test new beauty improvements on themselves, whether it is as safe as nail art or as risky as plastic surgery. ### Celebrity-Inspired Hairstyling Apps The popularity of celebrity-inspired apps, like InStyle's iPad app, enabling users to sample more than 50 different haircuts, styles, and colors on their faces while browsing by style, celebrity and face shape. ### Virtual Varnish Applicators Virtual nail polish try-ons became possible with apps like OPI's Phone App, allowing users to try out any nail polish ton of their choice. ## What the Beauty Tryvertising (UPDATE) trend means for industry ### For Beauty Industry The beauty industry is at the forefront of trends that have arisen using innovative technologies to enhance the beauty experience of the consumers. ### For Healthcare Industry Advancements in Facial Recognition and Augmented Reality technologies to create Virtual Try-On experiences are changing the way the healthcare industry diagnoses, analyzes and provides solutions. ### For Entertainment Industry Celebrity-Inspired Hairstyling and Makeover Apps can provide entertainment industry sustainable business models. ## Trend signals for Beauty Tryvertising (UPDATE) Trend score 4.2 out of 10, from popularity 73%, activity 45%, freshness 8%. - Popularity: 73% - Activity: 45% - Freshness: 8% ## Recent trend clusters - [Deskside Sound](https://www.trendhunter.com/protrends/compact-soundbar-design) (Tech) - [Styled Fidelity](https://www.trendhunter.com/protrends/legacy-audio-upgrades) (Tech) - [Identity Hardware](https://www.trendhunter.com/protrends/fan-edition-headphones) (Tech) - [Accessory Reduction](https://www.trendhunter.com/protrends/integrated-cable-battery) (Tech) ## Trending in Tech - [Modular CMF Bluetooth Speakers](https://www.trendhunter.com/trends/modular-cmf-bluetooth-speakers) - [Nonverbal Companion Robots](https://www.trendhunter.com/trends/nonverbal-companion-robots) - [Budget Tough-Screen Phones](https://www.trendhunter.com/trends/budget-tough-screen-phones) - [Ultra-Thin Magnetic Power Banks](https://www.trendhunter.com/trends/ultra-thin-magnetic-power-banks) All articles: [Tech](https://www.trendhunter.com/tech)