# Virtual Party The traditional nightlife experience is enhanced through AR and VR. By [Armida Ascano](https://www.trendhunter.com/Armida), Chief Insights Officer | Published Jun 26, 2017 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets) Source: Trend Hunter, https://www.trendhunter.com/protrends/virtual-party ## Key Figures - Trend score: 4.4/10 - Evidence articles: 4 ## What is the Virtual Party trend? **Virtual Party:** Everyday use of augmented and virtual reality technologies has yet to be perfected, especially within a context that seems organic and genuinely enhances an existing experience. Nightlife is the perfect platform for the growth of this technology as it is already based in escapism and experience. Converging the worlds of leisure and experiential technology creates a new category of entertainment that goes beyond the tangible. ## At a Glance - Evidence: 4 featured examples - Articles from: Aug 13, 2016 to Apr 26, 2017 - Published: Jun 26, 2017 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Multisensation](https://www.trendhunter.com/megatrend/multisensation), [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Artificial Intelligence](https://www.trendhunter.com/megatrend/artificial-intelligence) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Themes within the Virtual Party trend ### AR and VR in Nightlife The convergence of AR and VR technology and nightlife experience creates a new category of entertainment that goes beyond the tangible, making possible more immersive and elaborate worlds. ### VR Branded Storytelling Virtual reality has become a powerful tool for branded storytelling, providing more elaborate and immersive experiences to consumers. ### AR Cocktail Menus Augmented reality cocktail menus enhance the experience of choosing and drinking cocktails, providing a more artistic and interactive menu that immerses patrons in the themed world of the restaurant or bar. ## What the Virtual Party trend means for industry ### For Nightlife and Entertainment AR and VR technology, new immersive experiences and branded storytelling are disrupting the traditional nightlife industry, providing more elaborate and immersive experiences that go beyond the tangible. ### For Marketing and Advertising VR branded storytelling is disrupting the traditional marketing and advertising industry, providing more elaborate and immersive experiences to consumers, and enhancing brand storytelling. ### For Food and Beverage Industry AR cocktail menus are disrupting the traditional menu experience in the food and beverage industry, providing a more artistic and interactive menu that immerses patrons in the themed world of the restaurant or bar, and enhances the overall experience. ## Workshop question What is an existing part of your brand, product, or experience that could be organically enhanced through use of technology? ## Trend signals for Virtual Party Trend score 4.4 out of 10, from popularity 65%, activity 60%, freshness 8%. - Popularity: 65% - Activity: 60% - Freshness: 8% ## Examples of the Virtual Party trend 4 featured examples from Aug 13, 2016 to Apr 26, 2017. - [AR Cocktail Menus](https://www.trendhunter.com/trends/cocktail-menus): City Social's 'Mirage' is the World's First Augmented Reality Cocktail Menu (Category: Lifestyle) Implication: The hospitality industry can leverage augmented reality cocktail menus to enhance customer satisfaction, create memorable experiences, and attract new customers. - [Historic Rum Pop-Ups](https://www.trendhunter.com/trends/havana-club): The 'Casa Havana' Club Pop-Up Features a VR Storytelling Experience (Category: Marketing) Implication: Creating unique dining experiences can set brands apart in the competitive food and beverage industry. - [VR DJ Sets](https://www.trendhunter.com/trends/vr-dancefloors-techno): Boiler Room has Released 'VR Dancefloors: Techno in Berlin' Using Google Daydream (Category: Tech) Implication: Disruptive innovation opportunity for music streaming platforms to incorporate virtual reality experiences and expand their user base. - [Pop-Up VR Bars](https://www.trendhunter.com/trends/the-house-of-peroni): The House of Peroni Event Featured Immersive Works of Art (Category: Lifestyle) Implication: The hospitality industry could incorporate Virtual Reality Pop-Up Bars as a new way to enhance customer experience and provide interactive events and provide customized cocktails… ## Recent trend clusters - [Delegated Interfaces](https://www.trendhunter.com/protrends/delegated-interfaces) (Tech) - [Adaptive Controls](https://www.trendhunter.com/protrends/adaptive-controls) (Tech) - [Desk Systems](https://www.trendhunter.com/protrends/desk-systems) (Tech) - [Spatial Refinement](https://www.trendhunter.com/protrends/spatial-refinement) (Tech) ## Trending in Tech - [Decor-Led Home Projectors](https://www.trendhunter.com/trends/decor-led-home-projectors) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) - [Dual-Wavelength Recovery Wearables](https://www.trendhunter.com/trends/joint-therapy) - [Pop-Culture WiFi Routers](https://www.trendhunter.com/trends/pop-culture-wifi-routers) All articles: [Tech](https://www.trendhunter.com/tech)