# Virtual Makeovers Online social sites allow the trying of beauty products prior to purchase. By [Joanne Lam](https://www.trendhunter.com/joanne), Senior Editor | Published May 20, 2011, updated May 24, 2011 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/virtual-makeovers-online-social-sites-allow-consumers-to ## Key Figures - Trend score: 4.2/10 - Evidence articles: 4 ## What is the Virtual Makeovers trend? **Virtual Makeovers:** Extending the “try before you buy” concept to the online world, businesses are creating social media sites that allow consumers to try on makeup products and hairstyles virtually prior to purchase. With the convenience of these websites, individuals can then give themselves virtual makeovers in the comfort of their own homes, and test out products in a hassle-free manner prior to purchasing them. ## At a Glance - Evidence: 4 featured examples - Articles from: May 12, 2010 to May 20, 2011 - Published: May 20, 2011 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Multisensation](https://www.trendhunter.com/megatrend/multisensation), [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Experience](https://www.trendhunter.com/megatrend/experience) ## Audience - Gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Themes within the Virtual Makeovers trend ### Virtual Try-On The rise of virtual try-on for beauty products and hairstyles is changing the way consumers shop, providing a hassle-free experience that enables consumers to try different products and styles. ### Makeup and Hairstyle Apps Makeup and hairstyle apps are becoming increasingly popular, allowing consumers to experiment with different looks, styles, and colors virtually. ### Collaborative Social Apps Collaborative social apps are a trend that allow users to create makeup looks, share them with friends, and participate in competitions and challenges within the app. ## What the Virtual Makeovers trend means for industry ### For Beauty Industry The beauty industry is heavily influenced by the rise of virtual try-on and makeup/hairstyling apps, which are changing how consumers interact with products and try out new looks. ### For Tech Industry The tech industry plays a key role in developing and improving makeup and hairstyle apps, as well as virtual try-on technology and applications. ### For Fashion Industry The fashion industry is influenced by the rise of virtual try-on and makeup/hairstyling apps as they allow consumers to experiment with how different looks and styles align with their personal style, without having to physically visit a store. ## Trend signals for Virtual Makeovers Trend score 4.2 out of 10, from popularity 64%, activity 54%, freshness 8%. - Popularity: 64% - Activity: 54% - Freshness: 8% ## Examples of the Virtual Makeovers trend 4 featured examples from May 12, 2010 to May 20, 2011. - [Full-Service Virtual Makeovers](https://www.trendhunter.com/trends/topshop-makeup): Topshop Makeup is Test-Worthy and Convenient (Category: Fashion) Implication: The beauty industry can leverage virtual makeup programs to enhance product testing, drive online sales, and create personalized customer experiences. - [Virtual Outfit Makeovers](https://www.trendhunter.com/trends/the-vogue-eyewear-virtual-closet): The Vogue Eyewear Virtual Closet Puts Your Style Sense to the Test (Category: Pop Culture) Implication: The Vogue Eyewear Virtual Closet presents a disruptive innovation opportunity for fashion retailers to enhance the online shopping experience and increase conversions. - [Extensive Hairstyling Apps](https://www.trendhunter.com/trends/instyle-ipad-app): InStyle iPad App Allows You to Digitally Test Out Celeb Hairstyles (Category: Celebs) Implication: The InStyle app disrupts the beauty industry by providing a digital platform for users to explore and experiment with different hairstyles. - [Intense Social Media Makeovers](https://www.trendhunter.com/trends/lancome-facebook): The Lancome Facebook App Teaches You How to Overhaul Your Look (Category: Marketing) Implication: The cosmetics industry can apply virtual makeover tools to offer customers a better shopping experience, and collaborate with social media platforms to reach out to more customers… ## Recent trend clusters - [Aromatic Utility](https://www.trendhunter.com/protrends/aromatic-utility) (Fashion) - [Channel Blending](https://www.trendhunter.com/protrends/channel-blending) (Fashion) - [Aromatic Bodycare](https://www.trendhunter.com/protrends/aromatic-bodycare) (Fashion) - [Smile Cosmetics](https://www.trendhunter.com/protrends/smile-cosmetics) (Fashion) ## Trending in Fashion - [Fruit-Inspired Digital Watches](https://www.trendhunter.com/trends/themed-wristwatches) - [Athlete Beauty Ambassadorships](https://www.trendhunter.com/trends/athlete-beauty-ambassadorships) - [Elegant Bookbinding-Inspired Shoulder Bags](https://www.trendhunter.com/trends/boky-bag) - [’90s-Inspired Fall Essentials](https://www.trendhunter.com/trends/quince-and-jason-bolden) All articles: [Fashion](https://www.trendhunter.com/fashion)