# Virtual Launch Brands are launching new products in creative ways during the health pandemic. By [Kalin Ned](https://www.trendhunter.com/knedelch), Research Writer | Published Apr 22, 2020 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets) Source: Trend Hunter, https://www.trendhunter.com/protrends/virtual-launch ## Key Figures - Trend score: 4.8/10 - Evidence articles: 4 ## What is the Virtual Launch trend? **Virtual Launch:** Since the COVID-19 pandemic has placed restrictions on launch parties, pop-ups, and other events, brands and designers are swiftly adapting by introducing their new products and collections online. Designed to capture attention, these digital initiatives vary in format, with some incorporating a more interactive approach. ## The consumer insight behind the Virtual Launch trend Although COVID-19 restrictions present as obstacles for the experience economy, many Millenial consumers are still looking for ways to safely engage in various events from the comfort of their homes. This desire is partly motivated by fandom and partly by curiosity, enabling individuals to connect in the digital space and experience some sense of normalcy amid the many disruptions of daily life. ## At a Glance - Evidence: 4 featured examples - Articles from: Mar 21 to Apr 25, 2020 - Published: Apr 22, 2020 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Experience](https://www.trendhunter.com/megatrend/experience) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, South America, Europe, Asia ## Examples of the Virtual Launch trend 4 featured examples from Mar 21 to Apr 25, 2020. - [Virtual Fragrance Pop-Ups](https://www.trendhunter.com/trends/fragrance-pop-ups): Calvin Klein Created a Virtual Store & Interactive Experience on Tmall (Category: Fashion) Implication: This industry can capitalize on the trend of remote purchases by leveraging virtual pop-ups and providing immersive experiences, potentially reaching wider audiences without high… - [Virtual Design Festivals](https://www.trendhunter.com/trends/design-festival): The Virtual Design Festival Offers Digital Booths for Brands & Creators (Category: Art & Design) Implication: Virtual events are a direct response to live events being cancelled due to the pandemic. - [Gamer Exclusive Footwear Drops](https://www.trendhunter.com/trends/myplayer-nation): Players Can Unlock Nike Offerings Through MyPLAYER Nation (Category: Fashion) Implication: Video game companies can partner with fashion and sports brands to provide exclusive gear and merchandise to engaged players. - [VR Sports Shoe Releases](https://www.trendhunter.com/trends/vr-launch): ASICS' VR Launch Announced Three New Shoes (Category: Lifestyle) Implication: Sportswear brands can leverage virtual reality to create immersive product launches that engage customers and enhance brand loyalty. **Workshop question:** How might your brand debut a new product/service during a crisis? ## Themes within the Virtual Launch trend ### Virtual Launches Brands and designers are adapting to COVID-19 restrictions by introducing new products and collections through digital initiatives such as virtual launch events. ### VR Launches Companies are using VR technology to launch products virtually and offer a unique experience for customers. ### Gaming Partnerships Partnerships between gaming and sneaker companies are creating exclusive offerings for gamers, bridging the gap between the virtual and real world. ## What the Virtual Launch trend means for industry ### For Retail The retail industry can leverage the trend of virtual product launches and experiences to engage customers and create an online presence. ### For Sports The sports industry can utilize VR technology to create immersive experiences for customers and announce new product launches. ### For Design The design industry can create digital events and exhibits to showcase their work and reach new audiences online. ## Trend signals for Virtual Launch Trend score 4.8 out of 10, from popularity 79%, activity 58%, freshness 9%. - Popularity: 79% - Activity: 58% - Freshness: 9% ## Recent trend clusters - [Pocket Continuity](https://www.trendhunter.com/protrends/foldable-phone-accessories) (Tech) - [Proactive Objects](https://www.trendhunter.com/protrends/proactive-consumer-devices) (Tech) - [Structured Stacks](https://www.trendhunter.com/protrends/ai-ready-software) (Tech) - [Ambient Assistance](https://www.trendhunter.com/protrends/adaptive-sensory-devices) (Tech) ## Trending in Tech - [Budget Tough-Screen Phones](https://www.trendhunter.com/trends/budget-tough-screen-phones) - [Temple-Mounted Health Wearables](https://www.trendhunter.com/trends/temple-mounted-health-wearables) - [Nonverbal Companion Robots](https://www.trendhunter.com/trends/nonverbal-companion-robots) - [Screenless Thermal Print Cameras](https://www.trendhunter.com/trends/screenless-thermal-print-cameras) All articles: [Tech](https://www.trendhunter.com/tech)