# Virtual Journaling Digital journaling platforms adapt to modern-day consumer habits. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Dec 14, 2020 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/virtual-journaling ## Key Figures - Trend score: 1.9/10 - Evidence articles: 4 ## What is the Virtual Journaling trend? **Virtual Journaling:** Virtual journaling is increasingly popular and functions as an alternative to keeping a written journal. These apps help consumers stay consistent in the process of writing about their days, feelings, and goals. ## The consumer insight behind the Virtual Journaling trend The digital habits of consumers are such that most of their days are spent online--working, engaging with peers, and consuming content. The takeover of virtual spaces has resulted in consumers that are accustomed to digital rituals. These consumers turn to brands that are able to transition traditional rituals into the virtual space. ## At a Glance - Evidence: 4 featured examples - Articles from: Jan 17 to Nov 28, 2020 - Published: Dec 14, 2020 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Alpha, Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Virtual Journaling trend ### Virtual Journaling Virtual journaling is increasingly popular and functions as an alternative to keeping a written journal. These apps help consumers stay consistent in the process of writing about their days, feelings, and goals. ### Personalized Motivation Motivational coaching journal apps like DailyState help users set goals and journal progress, while providing personalized coaching and social functionality for further encouragement. ### Data-Driven Mental Health Solutions Apps like Mooditude that utilize cognitive behavior therapy (CBT), talk therapy, and other tools, provide a data-driven, comprehensive solution to mental health problems. ## What the Virtual Journaling trend means for industry ### For Wellness With the increasing focus on wellness, these apps help users to improve mental health, reach goals, and build healthy habits. ### For Digital As consumers continue to spend more time online, these apps offer digital alternatives to traditional journaling and mental health practices. ### For Productivity Journaling apps like Miary help users stay productive and stay on top of daily goals and progress. ## Workshop question How could your brand modernize some of its more traditional products/services/campaigns? ## Trend signals for Virtual Journaling Trend score 1.9 out of 10, from popularity 23%, activity 25%, freshness 9%. - Popularity: 23% - Activity: 25% - Freshness: 9% ## Examples of the Virtual Journaling trend 4 featured examples from Jan 17 to Nov 28, 2020. - [Data-Driven Mental Health Apps](https://www.trendhunter.com/trends/mooditude-app): The 'Mooditude' App Uses the Same Tools as Clinical Psychologists (Category: Lifestyle) Implication: The mental health industry can incorporate data-driven approaches and tools utilized by clinical psychologists within apps and programs. - [Motivational Coaching Journal Apps](https://www.trendhunter.com/trends/dailystate-app): The 'DailyState' App Has Users Set Goals and Journal Progress (Category: Lifestyle) Implication: Opportunity for disruptive innovation in the mobile app industry by creating user-friendly and intuitive motivation and coaching journaling apps. - [SMS-Based Digital Journals](https://www.trendhunter.com/trends/gograteful): 'GoGrateful' Prompts Users to Continuously Log Entries (Category: Lifestyle) Implication: Developing innovative mobile apps that utilize SMS technology for therapeutic journaling. - [Mood-Focused Journaling Apps](https://www.trendhunter.com/trends/miary-app): The 'Miary' App Allows for Daily Life Recording and More (Category: Lifestyle) Implication: The mobile app development industry can leverage the trend of mood-focused journaling apps to create innovative solutions that enhance user experiences and promote mental wellness. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)