# Virtual Dermatology Consumers use online and virtual resources to inform their skincare decisions. By [Vasiliki Marapas](https://www.trendhunter.com/Vasiliki.Marapas), Research Advisor & Writer | Published Sep 30, 2015 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/virtual-dermatology ## Key Figures - Trend score: 4.4/10 - Evidence articles: 4 ## What is the Virtual Dermatology trend? **Virtual Dermatology:** As skin health and appearance increase in importance for consumers, they are more inclined to seek advice from experts. However, since busy lifestyles are often unable to accommodate numerous trips to the dermatologist, consumers are turning to virtual or online resources. Not only does this shift indicate how valued expert opinions are today; it also demonstrates that health is embarked on with an informed, multi-specialty approach. ## At a Glance - Evidence: 4 featured examples - Articles from: Jan 10 to Sep 29, 2015 - Published: Sep 30, 2015 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Artificial Intelligence](https://www.trendhunter.com/megatrend/artificial-intelligence) ## Audience - Gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Virtual Dermatology trend ### Virtual Consulting Virtual dermatology and skin care apps represent a shift towards digitally accessing expert opinions. ### Personalized Skincare Smart mirrors and beauty product pairing apps use data to suggest personalized skincare routines to consumers. ### On-Demand Medical Advice Anonymous dermatology apps provide consumers with 24-hour access to professional medical advice. ## What the Virtual Dermatology trend means for industry ### For Telemedicine The rise of virtual dermatology highlights the potential for growth in telemedicine. ### For Data Analytics The use of facial recognition software and real-time skin scanning highlights the importance of data analytics in the beauty industry. ### For Consumer Technology The development of smart mirrors and mobile skincare apps signify the potential for innovative disruptions within the consumer technology industry. ## Workshop question How can you make your brand's expertise in your industry more readily accessible to the everyday consumer? ## Trend signals for Virtual Dermatology Trend score 4.4 out of 10, from popularity 70%, activity 55%, freshness 8%. - Popularity: 70% - Activity: 55% - Freshness: 8% ## Examples of the Virtual Dermatology trend 4 featured examples from Jan 10 to Sep 29, 2015. - [Skin Health Apps](https://www.trendhunter.com/trends/skin-care-app): ModiFace's New Apple Watch Skin Care App Uses Skin Scanners and Real-Time Cameras (Category: Fashion) Implication: Utilizing technology to enhance skin care products and create personalized solutions. - [Anonymous Dermatology Apps](https://www.trendhunter.com/trends/dermatology-app): First Derm Offers Professional Medical Advice On Demand (Category: Lifestyle) Implication: First Derm is an example of a growing healthtech industry that is leveraging technology to disrupt traditional healthcare models and increase accessibility. - [Skin-Analyzing Smart Mirrors](https://www.trendhunter.com/trends/smart-mirror): Panasonic's High-Tech Mirror that Delivers Beauty and Makeup Advice (Category: Lifestyle) Implication: The use of smart mirrors and facial recognition software provides innovative opportunities for beauty and skincare companies to personalize and recommend products directly to cons… - [Beauty Product Pairing Apps](https://www.trendhunter.com/trends/cosscan-app): The CosScan App Assesses the Compatibility of Skin & Beauty Products (Category: Fashion) Implication: The beauty tech industry can develop more apps and tools that help users find personalized skincare and makeup products that work for their unique skin type and preferences. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)