# Virtual Demonstration Consumers learn about product offerings in a multi-sensory way. By [Rebecca Byers](https://www.trendhunter.com/becbyers), Insights Research at Trend Hunter | Published Jan 12, 2016 | Category: [Marketing](https://www.trendhunter.com/pro/category/marketing-strategy) Source: Trend Hunter, https://www.trendhunter.com/protrends/virtual-demonstration ## Key Figures - Trend score: 4.0/10 - Evidence articles: 7 ## What is the Virtual Demonstration trend? **Virtual Demonstration:** Immersive in-store virtual reality experiences that provide an engaging environment in which to learn about new product offerings are proving to be successful with discerning consumers. Whether as a means to showcasing stages of production or to help consumers imagine a product's best use, such in-store VR experiences elevate the customer experience while enabling face-to-face interaction. This shift suggests consumers have grown weary of conventional marketing tactics and are looking to participate in a more interactive experience. ## At a Glance - Evidence: 7 featured examples - Articles from: Jun 6, 2015 to May 14, 2016 - Published: Jan 12, 2016 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Multisensation](https://www.trendhunter.com/megatrend/multisensation), [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Experience](https://www.trendhunter.com/megatrend/experience) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Themes within the Virtual Demonstration trend ### Virtual Reality in Marketing Virtual reality technology is being used as a marketing tool to create immersive, unique, and memorable experiences for consumers. ### Virtual Reality Tours Virtual reality technology is transforming the way people experience tourism, event planning, and real estate tours by allowing them to remotely explore locations in a highly interactive and detailed way. ### Interactive In-Store Experiences Consumers want interactive, immersive in-store experiences that allow them to participate in unique ways and engage with products and services. ## What the Virtual Demonstration trend means for industry ### For Marketing and Advertising Marketers and advertisers can leverage virtual reality technology to create cutting-edge campaigns that engage consumers and promote brand loyalty. ### For Real Estate Virtual reality tours add value to real estate businesses by offering a way for potential buyers to explore properties remotely in a highly detailed and immersive way. ### For Retail and Consumer Goods Interactive in-store experiences, such as virtual reality demonstrations and patio building kiosks, can drive sales and enhance customer experiences for retail and consumer goods companies. ## Workshop question If you had the opportunity how would you integrate virtual reality into your retail spaces to create a unique experience for your consumers? ## Trend signals for Virtual Demonstration Trend score 4.0 out of 10, from popularity 67%, activity 46%, freshness 8%. - Popularity: 67% - Activity: 46% - Freshness: 8% ## Examples of the Virtual Demonstration trend 7 featured examples from Jun 6, 2015 to May 14, 2016. - [Immersive Whiskey Simulators](https://www.trendhunter.com/trends/virtual-reality-simulator): Jim Beam's Virtual Reality Simulator Puts You in the Place of Whiskey (Category: Lifestyle) Implication: The immersive whiskey simulator trend presents disruptive innovation opportunities within the alcohol and beverage industry, allowing for unique product experiences. - [Virtual Reality Flavor Journeys](https://www.trendhunter.com/trends/boursin): The Boursin Sensorium is a VR-Powered 3D Exploration of Cheese (Category: Tech) Implication: Food and beverage companies can use immersive tech experiences to introduce new products and create stronger brand loyalty. - [VR Gallery Tours](https://www.trendhunter.com/trends/the-courtauld-gallery): The Courtauld Gallery Now Allows Patrons to View Its Exhibits from Home (Category: Tech) Implication: Opportunity for museums and galleries to expand their reach by offering VR experiences of their exhibits. - [VR Farm Tours](https://www.trendhunter.com/trends/mcdonalds-initiative): This McDonald's Initiative Aims to Connect Consumers with the Company's Suppliers (Category: Marketing) Implication: Disruptive innovation opportunity: Using virtual reality technology to showcase transparent sourcing and farming practices, setting a new standard for the fast food industry. - [VR Real Estate Platforms](https://www.trendhunter.com/trends/vr-real-estate): Sotheby's Uses Virtual Reality Software to Sell Luxury Homes (Category: Tech) Implication: The real estate industry can adopt virtual reality technology to enhance property tours and attract more potential buyers. - [Luxury Hotel VR Tours](https://www.trendhunter.com/trends/shangrila-hotels): The Shangri-La Hotels Now Offer Immersive VR Tours to Attract Travelers (Category: World) Implication: The hospitality industry can leverage virtual reality tours to enhance customer experiences and differentiate themselves in a crowded market. - [Backyard Design Kiosks](https://www.trendhunter.com/trends/patio-builder): Canadian Tire's Patio Builder Tool Helps Consumers Visualize with VR (Category: Business) Implication: Retailers can leverage emerging technologies to create immersive and personalized shopping experiences. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Marketing - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Nostalgic Beauty Mascots](https://www.trendhunter.com/trends/bliss-girl-series) - [Athlete Beauty Ambassadorships](https://www.trendhunter.com/trends/athlete-beauty-ambassadorships) All articles: [Marketing](https://www.trendhunter.com/marketing)