# Virtual Creativity Consumers turn to AR and VR tools to create content of their own. By [Vasiliki Marapas](https://www.trendhunter.com/Vasiliki.Marapas), Research Advisor & Writer | Published Dec 3, 2015 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets) Source: Trend Hunter, https://www.trendhunter.com/protrends/virtual-creativity ## Key Figures - Trend score: 4.6/10 - Evidence articles: 6 ## What is the Virtual Creativity trend? **Virtual Creativity:** Virtual and augmented reality have been widely used for entertainment and gaming purposes. Now, in addition to immersing consumers in content, AR and VR technology can also be used to create content. This speaks not only to the natural evolution of the technology, but to a consumer desire to use it in a hands-on, purposeful way. ## At a Glance - Evidence: 6 featured examples - Articles from: Jan 10, 2015 to Dec 15, 2016 - Published: Dec 3, 2015 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Multisensation](https://www.trendhunter.com/megatrend/multisensation), [Artificial Intelligence](https://www.trendhunter.com/megatrend/artificial-intelligence) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Themes within the Virtual Creativity trend ### User-generated AR and VR content AR and VR technology are now being utilized to create content, catering to consumer's desire to use the technology in a hands-on, purposeful way. ### Innovative 360-degree VR cameras 360-degree video cameras continue to provide blindspot-free footage, adding to the breathtaking, immersive experience of capturing spherical panoramas ### Efficient, Detachable VR Camera Technology Developers have created detachable VR smartphone cameras, making it simple to transform existing devices into virtual reality-ready equipment. ## What the Virtual Creativity trend means for industry ### For Photography and videography Further advancements in innovative VR/AR technology have the potential to disrupt the traditional photo and video-making industry. ### For Film Production Incorporating advanced VR camera technology in the film industry has given rise to cinematic VR, attracting advertisers, entertainers, and filmmakers alike. ### For Consumer electronics VR camera companies investing in detachable VR smartphone cameras are opening up opportunities for increased investment and creativity in consumer electronics. ## Workshop question How can your product or service be leveraged in a purposeful way by consumers seeking to take content creation into their own hands? ## Trend signals for Virtual Creativity Trend score 4.6 out of 10, from popularity 68%, activity 61%, freshness 8%. - Popularity: 68% - Activity: 61% - Freshness: 8% ## Examples of the Virtual Creativity trend 6 featured examples from Jan 10, 2015 to Dec 15, 2016. - [360-Degree VR Cameras](https://www.trendhunter.com/trends/360degree-vr-camera): Jaunt Unveils the First Professional Model for Epic Cinematic Footage (Category: Tech) Implication: The use of professional 360-degree VR cameras revolutionizes the film industry by introducing immersive storytelling and virtual reality experiences. - [Cinematic VR Cameras](https://www.trendhunter.com/trends/cinematic-vr): The 'Lytro Immerge' is Designed to Capture 360 Degrees of VR Footage (Category: Tech) Implication: Opportunity for creating immersive VR experiences with advanced cinematic cameras. - [Augmented Reality Drumsticks](https://www.trendhunter.com/trends/smart-drum-sticks): Muzik's Smart Drum Sticks Sync to the Audio Brand's Headphones (Category: Tech) Implication: Disruptive innovation opportunity in creating smart musical instruments with motion-activated features and augmented reality capabilities. - [Spherical Video Cameras](https://www.trendhunter.com/trends/spherical-panoramas): This 360-Degree Camera Helps Users Capture Spherical Panoramas (Category: Tech) Implication: The photography industry can benefit from spherical video cameras as they offer a unique way to capture panoramic images. - [Virtual Reality Action Cams](https://www.trendhunter.com/trends/ultra-hd-camera): The 'Vyu360' 4K Ultra HD Camera Captures Immersive Adventure Footage (Category: Tech) Implication: Opportunity for disruptive innovation in the consumer electronics industry to provide devices that enable users to capture their travels in an immersive way, without the fragility… - [Detachable VR Smartphone Cameras](https://www.trendhunter.com/trends/360-cameras): The 'Giroptic iO' 360 Cameras Transform iPhones and iPads (Category: Tech) Implication: The detachable VR smartphone cameras like 'Giroptic iO' create new opportunities for companies in the smartphone accessories industry to develop and market innovative VR camera ad… ## Recent trend clusters - [Delegated Interfaces](https://www.trendhunter.com/protrends/delegated-interfaces) (Tech) - [Adaptive Controls](https://www.trendhunter.com/protrends/adaptive-controls) (Tech) - [Desk Systems](https://www.trendhunter.com/protrends/desk-systems) (Tech) - [Spatial Refinement](https://www.trendhunter.com/protrends/spatial-refinement) (Tech) ## Trending in Tech - [Decor-Led Home Projectors](https://www.trendhunter.com/trends/decor-led-home-projectors) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) - [Dual-Wavelength Recovery Wearables](https://www.trendhunter.com/trends/joint-therapy) - [Pop-Culture WiFi Routers](https://www.trendhunter.com/trends/pop-culture-wifi-routers) All articles: [Tech](https://www.trendhunter.com/tech)