Virtual Consumerism

Augmented tools uplevel the purchasing process for modern shoppers

Implications - The application of virtual reality to modern shopping is elevating the way consumers peruse and purchase products. This speaks to larger forces influencing immediacy in both in-store and digital retail. Rendering the process all the more experiential answers a call for a shopping experiences that can compete with the convenience of e-commerce.
SCORE 8.3
Popularity
Activity
Freshness
Megatrends
Patterns
266,152 Total Clicks
Feb 15 - May 17
This Quarter and Hot
TechBusinessRetail
Featured Examples
VR Shopping Experiences - The Kabuki-Pedir Shop is Launching 'VR Shopping with Voice Chat'
SCORE 8
This Year and Hot 1,540 Clicks Pub: Jul 29, 16
VR Shopping Experiences
The Kabuki-Pedir Shop is Launching 'VR Shopping with Voice Chat'
KABUKI will soon be offering a new way for Japanese consumers to purchase items at its Kabuki-Pedir shop with a new ‘VR Shopping with Voice Chat’ experience. Consumers will be able to... [More]
Virtual Technology Shops - Google's Virtual Shop Simulates its Branded Retail Space in London
SCORE 6.7
Warm 9,407 Clicks Pub: Mar 18, 15
Virtual Technology Shops
Google's Virtual Shop Simulates its Branded Retail Space in London
In order to mark the opening of the first branded Google store in the world, the tech giant set up a virtual shop for those who can’t make it to the real thing at Currys PC World in London.... [More]
In-Store Sneaker Tours - Timberland's 'Flex in the City' Introduces an Interactive Adventure
SCORE 8.7
This Quarter and V. Hot 1,081 Clicks Pub: May 12, 17
In-Store Sneaker Tours
Timberland's 'Flex in the City' Introduces an Interactive Adventure
Participating Timberland stores are now offering a new kind of in-store activity called ‘Flex in the City’ that gives visitors the chance to get a first-hand experience of its Sensorflex... [More]
VR Retail-Enabling Platforms - The Sixense 'vRetail' Digital Shopping Platform Immerses Shoppers
SCORE 6.3
Warm 7,427 Clicks Pub: Jan 9, 16
VR Retail-Enabling Platforms
The Sixense 'vRetail' Digital Shopping Platform Immerses Shoppers
With so many brands looking to incorporate more immersive experiences into retail and entertainment markets, the Sixense ‘vRetail’ Digital Shopping Platform is designed to help them do... [More]
VR Vending Machines - The Acure Drink Dispenser Mimics a Store Shelf to Provide Product Info
SCORE 5.3
Warm 6,880 Clicks Pub: Feb 4, 15
VR Vending Machines
The Acure Drink Dispenser Mimics a Store Shelf to Provide Product Info
The Acura drink dispenser is a virtual reality vending machine that is designed with consumer convenience and user experience in mind. The invention was recently set-up in a Japanese metro station... [More]
Virtual Flight Experiences - Stella Artois Presented a VR-Powered Bird's Eye View of Wimbledon
SCORE 5.5
Warm 9,130 Clicks Pub: Jul 9, 15
Virtual Flight Experiences
Stella Artois Presented a VR-Powered Bird's Eye View of Wimbledon
Located within London’s Waterloo Station, a recent VR-powered Stella Artois activation offered the chance to get a literal bird’s eye view of the event. The immersive campaign is a... [More]
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