# Virtual Changing Virtual fitting rooms are growing in popularity amidst the pandemic. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published May 19, 2021 | Category: [Business](https://www.trendhunter.com/pro/category/business-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/virtual-changing ## Key Figures - Trend score: 5.9/10 - Evidence articles: 4 ## What is the Virtual Changing trend? **Virtual Changing:** Virtual fitting rooms are becoming an increasingly popular alternative to in-person fitting rooms, particularly as the ongoing pandemic has put restrictions on in-person shopping. Now, consumers are able to see how clothing may look on them without having to worry about hygiene or being inconvenienced. ## The consumer insight behind the Virtual Changing trend As the COVID-19 pandemic continues to impact people's lifestyles, a change in customer psyche has already occurred. Things like prioritizing hygiene and being weary in public spaces may take some time for consumers to let go of even post-pandemic, if they can let go of it at all, and so brands are having to look into long-term changes they can make to adapt to this shift. ## At a Glance - Evidence: 4 featured examples - Articles from: Mar 12, 2020 to May 19, 2021 - Published: May 19, 2021 - Patterns: [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Experience](https://www.trendhunter.com/megatrend/experience), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Asia ## Themes within the Virtual Changing trend ### Virtual Fitting Rooms Virtual fitting rooms are becoming popular with the restrictions on in-person shopping, giving long-term changes to adapt to a shift in customer psyche. ### Tech-Enhanced Shopping Rooms In-store experiences are being streamlined to simplify the shopping experience with AR enhancing the shopping experience. ### Virtual Try-Ons Virtual try-on solves online shopping difficulty of understanding how an item will fit on each customer using augmented reality technology. ## What the Virtual Changing trend means for industry ### For Retail Industry The retail industry is embracing virtual solutions to enhance customer experience and maintain convenience. ### For Fashion Industry Fashion retailers are exploring new and innovative shopping experiences to tailor to the changing customer preferences and psyche. ### For Technology Industry With the rise of virtual shopping experiences, the technology industry is providing the necessary infrastructure and tools to facilitate AR-based solutions for the retail industry. ## Workshop question What long-term pandemic-related changes could your brand better adapt to? ## Trend signals for Virtual Changing Trend score 5.9 out of 10, from popularity 84%, activity 82%, freshness 10%. - Popularity: 84% - Activity: 82% - Freshness: 10% ## Examples of the Virtual Changing trend 4 featured examples from Mar 12, 2020 to May 19, 2021. - [Distancing Suit Shops](https://www.trendhunter.com/trends/new-normal-shopping): Suitsupply's New Normal Shopping Uses Virtually Prepared Fitting Rooms (Category: Business) Implication: Retailers can benefit from integrating new technology solutions to provide safer and more engaging shopping experiences. - [Tech-Enhanced Styling Rooms](https://www.trendhunter.com/trends/styling-rooms): JCPenney's Fitting Rooms Simplify the Try-On Experience (Category: Business) Implication: Implementing interactive fitting room solutions to enhance customer experience and increase sales. - [Virtual Intimates Fitting Rooms](https://www.trendhunter.com/trends/online-virtual-fitting-room): ThirdLove's Online Experience Curates Styles for Shoppers (Category: Business) Implication: Fashion retailers can benefit from offering virtual fitting rooms and personalized experiences, improving online shopping experiences for customers. - [Virtual Fitting Room Acquisitions](https://www.trendhunter.com/trends/zeekit-virtual-fitting-room): Walmart Acquires the Zeekit Virtual Fitting Room Software (Category: Business) Implication: Fashion eCommerce businesses can leverage virtual try-on technology to present a more immersive and personalized shopping experience for customers, leading to higher sales and few… ## Recent trend clusters - [Assisted Conversion](https://www.trendhunter.com/protrends/ai-assisted-checkout) (Business) - [Occasion Commerce](https://www.trendhunter.com/protrends/occasion-commerce) (Business) - [Autonomous Merchandising](https://www.trendhunter.com/protrends/autonomous-merchandising) (Business) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) ## Trending in Business - [Performance-Based Creator Ads](https://www.trendhunter.com/trends/creator-ad-platforms) - [MIami Pop-Culture Shirts](https://www.trendhunter.com/trends/miami-pop-culture-shirts) - [Natural Deodorant Expansions](https://www.trendhunter.com/trends/target-beauty-studios) - [Mini Beauty Stores](https://www.trendhunter.com/trends/little-luxuries-store) All articles: [Business](https://www.trendhunter.com/business)