# Financial Concierge Banks are launching virtual "assistants" to meet consumer needs at home. By [Grace Mahas](https://www.trendhunter.com/Grace.Mahas), VP of Content & Insights | Published Oct 31, 2021 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets) Source: Trend Hunter, https://www.trendhunter.com/protrends/virtual-banker ## Key Figures - Trend score: 3.8/10 - Evidence articles: 4 ## What is the Financial Concierge trend? **Financial Concierge:** Banks are launching new digital solutions to meet consumer needs at home. These virtual assistants help to bridge the gap between inconvenient in-person banking and impersonal online banking, providing convenient ways for users to take care of their financial needs. ## The consumer insight behind the Financial Concierge trend In light of the COVID-19 pandemic, consumers are expecting a greater level of digitization when interacting with brands. The shift to e-commerce is now seen as an expectation, not a luxury, and spans all industries ranging from food and beverages to cosmetics and medicines. Consumers are now comfortable conducting personal and trivial needs online with many preferring the streamlined interaction. ## At a Glance - Evidence: 4 featured examples - Articles from: Oct 27, 2021 to Jul 25, 2023 - Published: Oct 31, 2021 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence) - Megatrends: [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Themes within the Financial Concierge trend ### Digital Banking Solutions Banks are launching new digital solutions to meet consumer needs at home, providing a convenient way for users to take care of their financial needs from anywhere. ### Virtual Reality Banking The use of virtual reality in banking can bridge the gap between inconvenient in-person banking and impersonal online banking, allowing customer service representatives to add a human touch to digital banking while saving time and resources. ### AI Virtual Assistants The use of AI-powered virtual assistants is becoming increasingly common in the banking industry, with the ability to pose banking-related questions and perform tasks accordingly, providing improved customer service and convenience. ## What the Financial Concierge trend means for industry ### For Finance The finance industry has been quick to adopt new digital solutions and technologies to meet changing consumer expectations, particularly in light of the COVID-19 pandemic. ### For Virtual Reality The virtual reality industry is poised for growth as more companies explore ways to use this technology to enhance customer experiences and simulate real-life scenarios. ### For Artificial Intelligence The use of AI is seeing rapid growth across a wide range of industries, with virtual assistants being just one example of how this technology can be used to improve efficiency and customer service. ## Workshop question How can your brand prioritize convenience through digital solutions? ## Trend signals for Financial Concierge Trend score 3.8 out of 10, from popularity 60%, activity 37%, freshness 17%. - Popularity: 60% - Activity: 37% - Freshness: 17% ## Examples of the Financial Concierge trend 4 featured examples from Oct 27, 2021 to Jul 25, 2023. - [AI-Powered Finance Trackers](https://www.trendhunter.com/trends/totallymoney): TotallyMoney and Bud Financial Launch an AI-Powered Payments Tracker (Category: Tech) Implication: AI-powered finance trackers offer consumers a comprehensive solution to manage their personal finances and improve their financial well-being. - [AI-Backed Crypto Chatbots](https://www.trendhunter.com/trends/amy): Crypto.com Announces a New Generative AI Companion Called Amy (Category: Tech) Implication: The finance industry can benefit from AI-backed chatbots to automate customer service and provide personalized financial advice and analysis. - [Finance-Focused Virtual Assistants](https://www.trendhunter.com/trends/new-virtual-assistant): Wells Fargo's New Virtual Assistant Carries Out Banking Tasks (Category: Business) Implication: The finance industry is actively exploring and adopting new technologies to enhance customer experience, such as AI-powered virtual assistants like ‘Fargo’. - [Customizable AI Assistants](https://www.trendhunter.com/trends/omniverse-avatar): Nvidia’s Omniverse Avatars are Helpful Interactive Characters (Category: Tech) Implication: The development of AI avatars and virtual collaboration platforms have the potential to revolutionize the technology sector and enhance technological advancements. ## Recent trend clusters - [Delegated Interfaces](https://www.trendhunter.com/protrends/delegated-interfaces) (Tech) - [Adaptive Controls](https://www.trendhunter.com/protrends/adaptive-controls) (Tech) - [Desk Systems](https://www.trendhunter.com/protrends/desk-systems) (Tech) - [Spatial Refinement](https://www.trendhunter.com/protrends/spatial-refinement) (Tech) ## Trending in Tech - [Decor-Led Home Projectors](https://www.trendhunter.com/trends/decor-led-home-projectors) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) - [Dual-Wavelength Recovery Wearables](https://www.trendhunter.com/trends/joint-therapy) - [Pop-Culture WiFi Routers](https://www.trendhunter.com/trends/pop-culture-wifi-routers) All articles: [Tech](https://www.trendhunter.com/tech)