# Virtual Adventure Craving escapism, consumers turn to immersive tech to push their limits. By [Michael Hemsworth](https://www.trendhunter.com/Michael.Hemsworth), Contributing Researcher | Published Oct 24, 2014 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets) Source: Trend Hunter, https://www.trendhunter.com/protrends/virtual-adventure ## Key Figures - Trend score: 3.1/10 - Evidence articles: 5 ## What is the Virtual Adventure trend? **Virtual Adventure:** Busier schedules are leaving consumers with little time for adventure, which is being targeted by virtual reality renderings of everything from safaris to skateboarding competitions. This time and cost-effective means of exploration targets young generations accustom to using tech for escape. ## At a Glance - Evidence: 5 featured examples - Articles from: Jun 3 to Oct 1, 2014 - Published: Oct 24, 2014 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Multisensation](https://www.trendhunter.com/megatrend/multisensation), [Experience](https://www.trendhunter.com/megatrend/experience) ## Audience - Gender: 90% men, 10% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Virtual Adventure trend ### Virtual Experiential Travel Online immersive tours and virtual reality experiences allow tourists to preview and experience destinations before leaving their homes. ### Interactive Virtual Reality Virtual reality technology and gaming rigs provide users with a seamless interactive experience, opening up new avenues for entertainment and simulation. ### Immersive Journalism Virtual reality technology is being used to create immersive, educational and engaging journalism experiences. ## What the Virtual Adventure trend means for industry ### For Tourism and Travel Experiential travel and virtual reality technology can enhance the tourism industry by offering customers engaging and educational experiences before they even arrive at their destination. ### For Entertainment Interactive virtual reality systems and skateboarding digital simulations provide new entertainment experiences and methods of engaging customers. ### For Journalism Immersive journalism experiences using virtual reality technology provide a new way for journalists to communicate and engage readers with their stories. ## Trend signals for Virtual Adventure Trend score 3.1 out of 10, from popularity 59%, activity 27%, freshness 8%. - Popularity: 59% - Activity: 27% - Freshness: 8% ## Examples of the Virtual Adventure trend 5 featured examples from Jun 3 to Oct 1, 2014. - [Virtual Reality Swimming Pools](https://www.trendhunter.com/trends/swimarium): The Swimarium Allows You To Swim Alongside Virtual 3D Sharks (Category: Tech) Implication: The Swimarium project presents an opportunity to innovate in virtual reality experiences for the swimming industry. - [Immersive Virtual Safaris](https://www.trendhunter.com/trends/experiential-travel): An Online Experiential Travel Tool Gives Four Seasons Guests a Preview (Category: World) Implication: Hotels and resorts can enhance their guest experience by offering virtual tours and previews of their facilities using VR technology. - [Immersive Journalism Experiences](https://www.trendhunter.com/trends/oculus-rift-experience): This Oculus Rift Experience Lets You Step Right into a News Story (Category: Marketing) Implication: The media industry can harness immersive journalism experiences using Oculus Rift to captivate readers with dynamic storytelling techniques. - [Virtual Skateboarding Simulators](https://www.trendhunter.com/trends/digital-skateboarding): Mountain Dew Lets People Try Out Virtual Reality Digital Skating (Category: Lifestyle) Implication: Companies in this industry can leverage virtual reality to offer state-of-the-art training methods for aspiring athletes. - [Movement-Translating Gaming Rigs](https://www.trendhunter.com/trends/virtualizer): The Cyberith Virtualizer Lets Gamers Walk, Run, Jump and Crouch (Category: Tech) Implication: The Cyberith Virtualizer can disrupt the gaming industry by providing a more immersive and interactive gaming experience that can attract new users. ## Recent trend clusters - [Delegated Interfaces](https://www.trendhunter.com/protrends/delegated-interfaces) (Tech) - [Adaptive Controls](https://www.trendhunter.com/protrends/adaptive-controls) (Tech) - [Desk Systems](https://www.trendhunter.com/protrends/desk-systems) (Tech) - [Spatial Refinement](https://www.trendhunter.com/protrends/spatial-refinement) (Tech) ## Trending in Tech - [Decor-Led Home Projectors](https://www.trendhunter.com/trends/decor-led-home-projectors) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) - [Dual-Wavelength Recovery Wearables](https://www.trendhunter.com/trends/joint-therapy) - [Pop-Culture WiFi Routers](https://www.trendhunter.com/trends/pop-culture-wifi-routers) All articles: [Tech](https://www.trendhunter.com/tech)