# Viral Springboard Brands have been inspired by the viral Pokemon Go phenomenon. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Nov 22, 2017 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets) Source: Trend Hunter, https://www.trendhunter.com/protrends/viral-springboard ## Key Figures - Trend score: 5.2/10 - Evidence articles: 5 ## What is the Viral Springboard trend? **Viral Springboard:** The Pokemon Go phenomenon has inspired brands to put out key enhancements to the game -- whether those are through conjoining the game with fitness initiatives or simplifying consumers' ability to play it. These extensions to the Pokemon Go brand have two benefits -- instant recognition that takes away the need to excessively market the products or services, and catering to the consumer desire for brands to take holistic approaches to enhancing their lifestyles -- even via the most unconventional platforms. ## At a Glance - Evidence: 5 featured examples - Articles from: Jul 15, 2016 to May 17, 2017 - Published: Nov 22, 2017 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Gamification](https://www.trendhunter.com/megatrend/gamification), [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Experience](https://www.trendhunter.com/megatrend/experience) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Alpha, Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Viral Springboard trend ### Gamification Brands are leveraging the popularity of games like Pokemon Go to create new products or extensions that gamify consumers' experiences. ### Wearables Wearable technology that enhances gaming experiences and encourages physical activity is growing in popularity. ### Social Engagement Apps and extensions that encourage social engagement and use of game mechanics for communication are becoming more common. ## What the Viral Springboard trend means for industry ### For Gaming The gaming industry can leverage the popularity of games like Pokemon Go and create new gamified products that extend the gaming experience beyond the game itself. ### For Fitness The fitness industry can leverage the growing popularity of wearables and game mechanics to create apps and services that gamify fitness experiences. ### For Mobile App Development With the popularity of Pokemon Go-inspired apps like GoChat and PokeFit, the mobile app development industry can look for opportunities to create augmented reality apps that leverage game mechanics and social engagement. ## Workshop question How can your springboard off of its most popular product or service to create an entire brand around it? ## Trend signals for Viral Springboard Trend score 5.2 out of 10, from popularity 77%, activity 71%, freshness 8%. - Popularity: 77% - Activity: 71% - Freshness: 8% ## Examples of the Viral Springboard trend 5 featured examples from Jul 15, 2016 to May 17, 2017. - [Game-Continuing Wearables](https://www.trendhunter.com/trends/pokemon-go-wristband): This Official Pokemon Go Wristband Allows Wearers to Play On the Go (Category: Tech) Implication: Disruptive innovation opportunity: Developing wearable devices that offer new and immersive gaming experiences. - [Game-Saving Helper Drones](https://www.trendhunter.com/trends/catch-pokemon): The 'Pokedrone' Goes Where Pokemon Go Users Can't to Catch Pokemon (Category: Tech) Implication: Exploring new ways to enhance the gaming experience through the integration of drones and remote control technology. - [Anime-Themed Fitness Apps](https://www.trendhunter.com/trends/pokefit-app): The PokeFit App is the Supplementary Fitness App for Pokemon Go Users (Category: Tech) Implication: Creating innovative gaming experiences by incorporating fitness aspects to encourage active gameplay and attract health-conscious players. - [Anime Chat Apps](https://www.trendhunter.com/trends/gochat): 'GoChat' is a Companion Messenger for Pokemon Go (Category: Tech) Implication: Opportunities for developing new apps and features that enhance the gaming experience and social interaction of popular augmented reality games like Pokemon Go. - [Virtual Gaming Promotions](https://www.trendhunter.com/trends/pokemon-go-adventure-week): 'Pokemon Go Adventure Week' Offers Special Incentives to Players (Category: Tech) Implication: The mobile gaming industry can leverage the success of Pokemon Go Adventure Week by implementing similar event-based promotions and in-game incentives. ## Recent trend clusters - [Delegated Interfaces](https://www.trendhunter.com/protrends/delegated-interfaces) (Tech) - [Adaptive Controls](https://www.trendhunter.com/protrends/adaptive-controls) (Tech) - [Desk Systems](https://www.trendhunter.com/protrends/desk-systems) (Tech) - [Spatial Refinement](https://www.trendhunter.com/protrends/spatial-refinement) (Tech) ## Trending in Tech - [Decor-Led Home Projectors](https://www.trendhunter.com/trends/decor-led-home-projectors) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) - [Dual-Wavelength Recovery Wearables](https://www.trendhunter.com/trends/joint-therapy) - [Pop-Culture WiFi Routers](https://www.trendhunter.com/trends/pop-culture-wifi-routers) All articles: [Tech](https://www.trendhunter.com/tech)