# Viral Pizzeria Fast pizza brands launch experiential stunts in the hopes of going viral. By [Rebecca Byers](https://www.trendhunter.com/becbyers), Insights Research at Trend Hunter | Published Jan 8, 2017 | Category: [Pop Culture](https://www.trendhunter.com/pro/category/pop-culture-and-internet-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/viral-pizzeria ## Key Figures - Trend score: 4.4/10 - Evidence articles: 6 ## What is the Viral Pizzeria trend? **Viral Pizzeria:** In order to stay top of mind in an increasingly crowded meal delivery market, established pizza brands are launching increasingly competitive digital campaigns in the interest of generating buzz online. This progression highlights the expectation that all brands transition into content creators in order to build an organic following online, now key to brand loyalty and as a direct line of communication to customers. ## At a Glance - Evidence: 6 featured examples - Articles from: Nov 10, 2015 to Dec 5, 2017 - Published: Jan 8, 2017 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Youthfulness](https://www.trendhunter.com/megatrend/youthfulness), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Alpha, Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Themes within the Viral Pizzeria trend ### Experiential Stunts There's an opportunity for established brands to launch digital campaigns in the hopes of generating buzz online. ### Automation Automating the process of making pizzas not only reduces costs but provides another value: safety. ### Voice-Activated Technology Voice-only systems are becoming more mainstream, increasing convenience and simplicity. ## What the Viral Pizzeria trend means for industry ### For Foodservice The food industry is rapidly embracing experiential stunts and automation for greater efficiency and experience. ### For Retail Voice-activated and experiential technology is becoming increasingly popular in the retail industry. ### For Insurance Emerging trends such as pizza insurance policies create opportunities for insurance companies to create more innovative policies. ## Workshop question How could your brand utilize digital campaigns to create brand loyalty with your customers? ## Trend signals for Viral Pizzeria Trend score 4.4 out of 10, from popularity 65%, activity 59%, freshness 8%. - Popularity: 65% - Activity: 59% - Freshness: 8% ## Examples of the Viral Pizzeria trend 6 featured examples from Nov 10, 2015 to Dec 5, 2017. - [Takeout Pizza Insurance Policies](https://www.trendhunter.com/trends/dominos-carryout-insurance): Dominos' Carryout Insurance Protects Your Pizza from Accidents (Category: Marketing) Implication: Food and beverage industries offering takeout options could benefit from providing insurance policies for their products. - [Robot-Run Pizzerias](https://www.trendhunter.com/trends/zume-pizza): 'Zume Pizza' Uses Robots to Makes Its Pies (Category: Tech) Implication: The restaurant industry could explore the implementation of robotic systems to automate food preparation, increase productivity, and enhance food quality. - [On-Foot Pizza Delivery](https://www.trendhunter.com/trends/foot-delivery): Sodo Pizza Cafe's Foot Delivery Service Leverages Guilt to Improve Health (Category: Eco) Implication: Opportunity for food delivery companies to adopt on-foot delivery methods and enhance sustainability efforts. - [Pizza-Ordering Sneakers](https://www.trendhunter.com/trends/order-pizza-delivery): The Pizza Hut 'Pie Tops' Order Pizza Delivery with a Single Press (Category: Fashion) Implication: Fast food chains can leverage marketing merchandise to promote their brand and improve sales. - [Movie-Inspired Pizza Deliveries](https://www.trendhunter.com/trends/pizza-deliveries): Uber Celebrated Home Alone's Birthday by Delivering 'Nero's Pizza' (Category: Autos) Implication: Food delivery companies can boost customer acquisition and retention by creating unique experiences that tie into popular movies or cultural events. - [Voice-Activated Pizza Deliveries](https://www.trendhunter.com/trends/pizza-hut-and-amazon): Pizza Hut and Amazon's Partnership Allows Ordering Through Echo (Category: Lifestyle) Implication: Disruptive innovation opportunity: Implement voice-activated ordering systems within the food delivery industry to provide a seamless customer experience. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Pop Culture - [MIami Pop-Culture Shirts](https://www.trendhunter.com/trends/miami-pop-culture-shirts) - [Makeup Artist Jewelry Collaborations](https://www.trendhunter.com/trends/pandora-x-pat-mcgrath) - [Influencer-Curated Cafe Menus](https://www.trendhunter.com/trends/kit-keenan) - [Pop-Culture WiFi Routers](https://www.trendhunter.com/trends/pop-culture-wifi-routers) All articles: [Pop Culture](https://www.trendhunter.com/popculture)