# Racy Expression Twerking popularity reflects an openness to explicit forms of expression. By [Courtney Scharf](https://www.trendhunter.com/Courtney), Chief Client Officer | Published Sep 2, 2013, updated Sep 4, 2013 | Category: [Pop Culture](https://www.trendhunter.com/pro/category/pop-culture-and-internet-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/viral-dance-obsession ## Key Figures - Trend score: 4.8/10 - Evidence articles: 5 ## What is the Racy Expression trend? **Racy Expression:** Previously an underground phenomenon, twerking, an explicit style of dance, is being brought to the forefront of consumer minds as a result of buzz-worthy events like the Miley Cyrus MVA performance. All sorts of brands are using the fascination with this niche and provocative phenomenon in order to relate to generation Y consumers who are attracted to the more controversial aspects of pop culture. ## At a Glance - Evidence: 5 featured examples - Articles from: Feb 10 to Sep 2, 2013 - Published: Sep 2, 2013 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence) - Megatrends: [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Themes within the Racy Expression trend ### Explicit Dance Phenomenon The growing popularity of explicit dance styles, like twerking and the Harlem Shake, presents opportunities for businesses to tap into a consumer desire for controversial pop culture trends. ### Pop Culture Art Mashups The trend of creating pop culture mashups that remix popular icons, like Miley Cyrus or Jay-Z, with classic art presents opportunities for artists to create humorous and engaging pieces that appeal to a wide audience. ### Celebrity-Inspired How-To Guides The trend of creating how-to guides inspired by celebrity pop culture events, like Miley Cyrus's twerking performance, presents opportunities for businesses to provide relevant and engaging content to their audiences. ## What the Racy Expression trend means for industry ### For Entertainment The entertainment industry can leverage explicit dance phenomena and pop culture mashups to create engaging content that resonates with younger audiences. ### For Art The art industry can create compelling mashups of pop culture icons with classic art that appeal to a broad range of consumers, providing artists with new ways to showcase their creative talents. ### For Marketing The marketing industry can use celebrity-inspired how-to guides to create relevant and timely content that strengthens brand engagement with younger audiences. ## Trend signals for Racy Expression Trend score 4.8 out of 10, from popularity 67%, activity 71%, freshness 8%. - Popularity: 67% - Activity: 71% - Freshness: 8% ## Examples of the Racy Expression trend 5 featured examples from Feb 10 to Sep 2, 2013. - [Twerking Celeb Photography](https://www.trendhunter.com/trends/miley-cyrus-by-terry-richardson): The Photoshoot Starring Miley Cyrus by Terry Richardson is Raunchy (Category: Naughty) Implication: Disruptive innovation opportunity: Explore new ways to merge the worlds of fashion and entertainment through provocative and unconventional photoshoots. - [Classic Painting Popstar Mashups](https://www.trendhunter.com/trends/miley-cyrus-vma): Twerking Came Back During the Miley Cyrus VMA Performance (Category: Pop Culture) Implication: The art industry could benefit from incorporating popular culture into classic forms of art, creating new and interesting pieces. - [Literal Rap Interpretation Art](https://www.trendhunter.com/trends/99-problems): Artist Ali Graham Illustrates Jay-Z’s 99 Problems (Category: Pop Culture) Implication: Innovative artists can capitalize on the trend of rap illustration art to create unique and humorous artworks. - [Celeb-Inspired Twerking Guides](https://www.trendhunter.com/trends/twerking-how-to): This Twerking How-To Provides Insight into the Controversial Move (Category: Pop Culture) Implication: Disruptive innovation opportunity: Develop virtual reality experiences or interactive apps that provide immersive and engaging entertainment through dance instruction. - [Erratic Dance Viral Videos](https://www.trendhunter.com/trends/the-harlem-shake): The Harlem Shake is an Infectious Song that Gets Bodies Moving (Category: Pop Culture) Implication: The Harlem Shake viral videos present opportunities for the entertainment industry to create new dance routines and performances. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Pop Culture - [MIami Pop-Culture Shirts](https://www.trendhunter.com/trends/miami-pop-culture-shirts) - [Makeup Artist Jewelry Collaborations](https://www.trendhunter.com/trends/pandora-x-pat-mcgrath) - [Influencer-Curated Cafe Menus](https://www.trendhunter.com/trends/kit-keenan) - [Pop-Culture WiFi Routers](https://www.trendhunter.com/trends/pop-culture-wifi-routers) All articles: [Pop Culture](https://www.trendhunter.com/popculture)