# Vintage Ethics In a time of crisis, people are rethinking their values. By [Bianca](https://www.trendhunter.com/bianca), Brand & Innovation Strategist | Published Oct 9, 2009, updated Nov 19, 2009 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/vintage-ethics-in-a-time-of-crises-people-are-rethinking-their-values ## Key Figures - Trend score: 4.8/10 - Evidence articles: 11 ## What is the Vintage Ethics trend? **Vintage Ethics:** As social norms and ethics change, adapting to new values is critical. While hunting for sport or wearing fur were once deemed glamorous, they became taboo in the last decades. Now, however, buying vintage or fakes has led to a reassessment of values. It's wise to revisit the past if new attitude shifts will accommodate. ## At a Glance - Evidence: 11 featured examples - Articles from: May 13 to Oct 10, 2009 - Published: Oct 9, 2009 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence) - Megatrends: [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Naturality](https://www.trendhunter.com/megatrend/naturality), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 30% men, 70% women - Primary generations: Gen Alpha, Gen Z, Millennial - Top markets: North America, Europe, Asia ## Themes within the Vintage Ethics trend ### Shift in Values Toward Vintage Ethics As social norms and ethics change, there is an opportunity for businesses to re-visit the past and incorporate vintage/retro aesthetics to accommodate this change in values. ### Colored Furred Fashion Incorporating vibrant colors and unique textiles into fur fashion items is an opportunity for businesses to satiate consumer desire for items that will make them stand out from their peers. ### Adoption of Animal-Friendly Designs Businesses should adopt the use of animal-friendly designs within their products to appeal to customers who are gaining a new appreciation of nature and the environment, which is evident from an overall embrace of animals. ## What the Vintage Ethics trend means for industry ### For Fashion The adoption of trends such as vintage ethics, fur fashion, and the use of animal-friendly designs provides disruptive innovation opportunities for companies within the fashion industry. ### For Luxury Children's Products Parents are increasingly likely to dote on their children as they develop in order to establish a sense of individuality, creating an opportunity for businesses to create expensive clothing, toys and accessories for children. ### For Photography and Artistic Design Fashion trends such as fur and animal-friendly designs should be celebrated and highlighted in all forms, including photography and artistic design. There is an opportunity for businesses to cater to this market. ## Trend signals for Vintage Ethics Trend score 4.8 out of 10, from popularity 62%, activity 75%, freshness 8%. - Popularity: 62% - Activity: 75% - Freshness: 8% ## Examples of the Vintage Ethics trend 11 featured examples from May 13 to Oct 10, 2009. - [Faux Fur Fashion Lines](https://www.trendhunter.com/trends/rachel-zoes-qvc): Rachel Zoe's QVC Line Won't Make PETA Mad (Category: Celebs) Implication: The faux fur and retro-glam fashion trends create opportunities for innovation in sustainable textiles and vintage clothing manufacturing. - [Fur Coats for Babies](https://www.trendhunter.com/trends/juicy-couture-baby): Juicy Couture Creates Luxury Clothes for Your Tot (Category: Luxury) Implication: Expansion into the baby market provides an opportunity for luxury fashion brands to increase revenue and establish brand loyalty early on in a child's life. - [Sparkling Fur Spreads](https://www.trendhunter.com/trends/a-matter-of-glam-in-vogue-italia): 'It's a Matter of Glam' in Vogue Italia for October 2009 (Category: Fashion) Implication: The luxury fashion industry can capitalize on the trend towards excessive glam and statement accessories, using unconventional materials and design to create innovative pieces. - [Furry Shoulder Pads](https://www.trendhunter.com/trends/the-new-fur-vogue-china): Jason Kibbler Showcases 'The New Fur' in Vogue China (Category: Fashion) Implication: Explore new materials for clothing design and create faux fur alternatives that look and feel like the real thing. - [Fur & Feather Fashion](https://www.trendhunter.com/trends/mark-hampton-marcus-soder): Marcus Soder Curates Avant-Garde Animalistic Apparel (Category: Fashion) Implication: Industry can embrace animal-inspired designs and explore sustainable fashion materials. - [Sasquatch Leg Warmers](https://www.trendhunter.com/trends/sasquatch-leg-warmers): Furry Fashion That Guards Your Shins From the Cold (Category: Unique) Implication: Disruptive innovation opportunities in creating furry fashion accessories that are both stylish and functional. - [Faux Fur for Kids](https://www.trendhunter.com/trends/comfort-wraps-cute-but-creepy-animal-scarves): Gund Animal Scarves are Cute Comfort Wraps for Young Divas (Category: Fashion) Implication: Toy manufacturers can explore the production of innovative stuffed animal products like animal scarves to appeal to a nostalgic customer base seeking unique and playful accessorie… - [40s Fur for Fall](https://www.trendhunter.com/trends/40s-fur-for-fall): Designers Bring Back Post-Depression Luxury Fashion (Category: Fashion) Implication: Fashion brands can adapt to the resurgence of fur fashion and cater to consumers' desire for luxury and nostalgia. - [Hobo Chic Fur](https://www.trendhunter.com/trends/Luxirare-floating-fur): Luxirare Creates an In-Between Season Coat With Floating Fur Atop Sheer Organza (Category: Luxury) Implication: The fashion industry can explore and experiment with hobo chic elements, incorporating them into high-end designs. - [Colorful Furred Fashion](https://www.trendhunter.com/trends/colorful-furred-fashion1): Get Warm for Fall '09 In Brightly Hued Designer Furs (Category: Fashion) Implication: The fashion industry can take advantage of the colorful furred fashion trend by experimenting with different hues and textures of furs. - [Roadkill Wraps](https://www.trendhunter.com/trends/fur-scarves-miu-miu): Fabulous Fur Scarves From Miu Miu for Fall 2009 (Category: Fashion) Implication: Disruptive innovation opportunity: Explore the development of alternative materials or sustainable manufacturing processes for fur scarves to meet the changing ethical and environ… ## Recent trend clusters - [Serial Snacking](https://www.trendhunter.com/protrends/serial-snacking) (Lifestyle) - [Calm Monitoring](https://www.trendhunter.com/protrends/calm-monitoring) (Lifestyle) - [Performance Powders](https://www.trendhunter.com/protrends/performance-powders) (Lifestyle) - [Task Beverages](https://www.trendhunter.com/protrends/task-beverages) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Rapid Concussion Screening Headsets](https://www.trendhunter.com/trends/infrared-eye-tracking) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)