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# Vintage DIY
A retro aesthetic becomes apparent in fashion amongst amateur seamstresses.

By [Michael Hemsworth](https://www.trendhunter.com/Michael.Hemsworth), Contributing Researcher | Published Jan 16, 2015 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends)
Source: Trend Hunter, https://www.trendhunter.com/protrends/vintage-diy

## Key Figures

- Trend score: 3.5/10
- Evidence articles: 5

## What is the Vintage DIY trend?

**Vintage DIY:** Upcycling materials or using new ones for a retro flair, consumers are choosing to DIY their own vintage clothing rather than purchase secondhand. This resonating shift identifies a preference for customized expression that's cost-effective and customized to consumers' needs.

## At a Glance

- Evidence: 5 featured examples
- Articles from: Dec 19, 2013 to Dec 23, 2014
- Published: Jan 16, 2015
- Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Cyclicality](https://www.trendhunter.com/pattern/cyclicality)
- Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Instant Entrepreneurship](https://www.trendhunter.com/megatrend/instant-entrepreneurship), [Nostalgia](https://www.trendhunter.com/megatrend/nostalgia)

## Audience

- Gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Themes within the Vintage DIY trend

### Vintage DIY Fashion

Consumers are choosing to DIY their own vintage clothing for customized expression that's cost-effective and customized to consumers' needs.

### Upcycling

Upcycling materials for retro fashion is becoming a popular trend in DIY fashion.

### Personalization

Consumers prefer personalized fashion that reflects their own unique taste and style.

## What the Vintage DIY trend means for industry

### For Fashion Industry

Fashion brands can consider providing personalized DIY options for consumers that mimic popular vintage styles.

### For Sustainable Fashion Industry

Upcycling and DIY fashion are both sustainable practices that can be promoted by this industry.

### For Craft Industry

DIY trends can inspire new craft products and materials that cater to customers looking to create their own unique pieces.

## Trend signals for Vintage DIY

Trend score 3.5 out of 10, from popularity 41%, activity 56%, freshness 8%.

- Popularity: 41%
- Activity: 56%
- Freshness: 8%

## Examples of the Vintage DIY trend

5 featured examples from Dec 19, 2013 to Dec 23, 2014.

- [Retro Party Dress DIYs](https://www.trendhunter.com/trends/party-dress): The Leyendecker DIY is 20s-Inspired (Category: Fashion)
  Implication: The fashion industry can cater to the DIY trend by creating fashion staples in DIY kits for party dresses.
- [Embellished Heel Accents](https://www.trendhunter.com/trends/embellished-heel): This Tutorial Showcases How to Instantly Add Some Glamor to Your Shoes (Category: Fashion)
  Implication: Embellished heels are a unique and affordable way for footwear brands to stand out and offer customization options.
- [DIY Dress Pouches](https://www.trendhunter.com/trends/leather-pockets): The A Beautiful Mess Leather Pockets Update Basic Apparel (Category: Fashion)
  Implication: The DIY Fashion Upgrades trend presents an opportunity for fashion retailers to market and sell DIY kits or provide tutorials on upgrading basic apparel.
- [DIY Tie-Dye Denim](https://www.trendhunter.com/trends/tiedye-jeans): These Homemade Tie-Dye Jeans Cost Next to Nothing to Make (Category: Fashion)
  Implication: Fashion brands can create new lines or limited edition collections that incorporate self-customization and upcycling trends.
- [Retro Tablecloth Ensembles](https://www.trendhunter.com/trends/tablecloth-sweater-dress): This DIY Tablecloth Sweater Dress is Perfect for Vintage Fashionistas (Category: Art & Design)
  Implication: The fashion industry can explore the trend of using tablecloths to create retro clothing pieces and tap into the demand for unique and cost-effective vintage fashion.

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All articles: [Fashion](https://www.trendhunter.com/fashion)
