# Vino Confectionery Wine-flavored desserts entice sophisticated flavor seekers. By [Gil Cohen](https://www.trendhunter.com/ghaddi), SVP Client Success | Published Feb 8, 2017 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/vino-confectionery ## Key Figures - Trend score: 3.2/10 - Evidence articles: 7 ## What is the Vino Confectionery trend? **Vino Confectionery:** Playing on the connoisseur culture among the pro Millennial sub-segment, wine-flavored treats are increasingly permeating the adult snacking market. A sophisticated twist to indulgent treats, the growing preference for wine infused flavor profiles denotes the strength in desire for playful taste combinations that continues to follow the Millennial foodie into adulthood. ## At a Glance - Evidence: 7 featured examples - Articles from: Mar 15, 2016 to May 27, 2017 - Published: Feb 8, 2017 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Multisensation](https://www.trendhunter.com/megatrend/multisensation), [Curation](https://www.trendhunter.com/megatrend/curation), [Nostalgia](https://www.trendhunter.com/megatrend/nostalgia) ## Audience - Gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Vino Confectionery trend ### Sophisticated Taste Combinations The growing preference for wine infused flavor profiles denotes the strength in desire for playful taste combinations that continues to follow the Millennial foodie into adulthood. ### Adult Snacking Market Wine-flavored treats are increasingly permeating the adult snacking market, playing on the connoisseur culture among the pro Millennial sub-segment. ### Alcohol-Inspired Desserts Alcohol-inspired desserts are becoming increasingly prevalent in the market, appealing to adult consumers who want to indulge in sweet treats with sophisticated flavors. ## What the Vino Confectionery trend means for industry ### For Food and Beverage Companies in the food and beverage industry can incorporate wine or alcohol-infused flavors into their sweet treats to appeal to adult consumers looking for sophisticated taste combinations. ### For Confectionery Confectionery companies can create alcohol-inspired candies that appeal to adult consumers looking to indulge in playful and sophisticated flavors. ### For Hospitality The hospitality industry can expand their dessert menus to include alcohol-inspired treats that appeal to adult consumers looking for unique and elevated dining experiences. ## Workshop question Consider flavor reversal, what is one way you can combine or redirect the human sense to appeal to Millennials? ## Trend signals for Vino Confectionery Trend score 3.2 out of 10, from popularity 49%, activity 39%, freshness 8%. - Popularity: 49% - Activity: 39% - Freshness: 8% ## Examples of the Vino Confectionery trend 7 featured examples from Mar 15, 2016 to May 27, 2017. - [Cheesy Wine Candies](https://www.trendhunter.com/trends/japanese-candies): Puccho's 'Ajiyui' Series of Japanese Candies Includes a Wine and Cheese Flavor (Category: Lifestyle) Implication: Confectionery companies have an opportunity to create innovative and unexpected candy flavors to cater to adventurous consumers. - [Rosé Wine Gummies](https://www.trendhunter.com/trends/wine-gummies): Sugarfina's Rosé All Day Rosé-Infused Gummy Bears are an Elegant Summer Treat (Category: Lifestyle) Implication: Opportunity for confectionery brands to move into the luxury market with high-end alcohol-infused treats. - [Sparkling Wine Gummies](https://www.trendhunter.com/trends/wine-candy): Sugar Sin Makes Regular and Fizzy Wine Candy Sweets (Category: Lifestyle) Implication: Innovation potential in the confectionery industry for creating unique and flavorful wine-infused candy products. - [Chardonnay Cotton Candy](https://www.trendhunter.com/trends/cotton-candy-flavors): Chocolate Storybook Offers Alcohol-Inspired Cotton Candy Flavors (Category: Lifestyle) Implication: The alcoholic beverages industry could capitalize on the trend of alcohol-infused candy and expand their product offerings. - [Boozy Chocolate Marshmallows](https://www.trendhunter.com/trends/chocolate-marshmallow): The Homemade Marshmallows are Red Wine-Flavored and Dipped in Ganache (Category: Lifestyle) Implication: The food and beverage industry has the opportunity to innovate by creating new confectionery products with alcoholic elements or gourmet ingredients. - [Cabernet Cocoa Recipes](https://www.trendhunter.com/trends/red-wine-hot-chocolate): This Recipe for Red Wine Hot Chocolate Will Warm You This Winter Season (Category: Lifestyle) Implication: Restaurants, cafes, and food businesses can explore the opportunity to create new recipes for wine-infused desserts or alcohol-infused hot beverages. - [Prosecco Frosting Flavors](https://www.trendhunter.com/trends/prosecco-frosting): Lakeland Sells a Non-Alcoholic Fizzy Wine-Flavored Frosting for Desserts (Category: Lifestyle) Implication: Non-alcoholic flavor frosting and vegan/vegetarian friendly treats can be incorporated into baking and cooking products, driving innovation in the food industry. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)