# Vinegar Beverage Drinking vinegars with varying flavors and benefits are increasingly popular. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Oct 26, 2020 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/vinegar-beverage ## Key Figures - Trend score: 3.9/10 - Evidence articles: 5 ## What is the Vinegar Beverage trend? **Vinegar Beverage:** Beverage brands are releasing drinking vinegars that come in a range of flavors, or that provide enhanced benefits. Everything from collagen-infused vinegars to sweet and savory flavors are now available to consume straight or mixed into other beverages. ## The consumer insight behind the Vinegar Beverage trend Consumers are increasingly prioritizing natural health where they can, particularly as more lean away from ingredients that they consider harsh or having "too many chemicals." Consumers are now more informed on the various ingredients that go in their topical or ingestible products, and are more discerning about what they use. ## At a Glance - Evidence: 5 featured examples - Articles from: Oct 25, 2020 to May 20, 2022 - Published: Oct 26, 2020 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Vinegar Beverage trend ### Drinking Vinegars Beverage brands are releasing drinking vinegars that come in a range of flavors and enhanced benefits. ### Better-For-You Probiotic Beverages Consumers are prioritizing natural health and seeking out better-for-you, probiotic beverages. ### Low-Sugar Gut Health Beverages Brands are launching low-sugar beverages for gut health that contain prebiotics and probiotics. ## What the Vinegar Beverage trend means for industry ### For Beverage Industry New and established beverage brands can benefit from releasing drinking vinegars, low-sugar gut health beverages, and better-for-you probiotic beverages. ### For Health and Wellness Industry Health and wellness professionals can promote drinking vinegars, low-sugar gut health beverages, and better-for-you probiotic beverages as a natural and healthy way to support gut health and overall wellness. ### For Fitness Industry Fitness professionals can recommend low-sugar gut health beverages to clients as a way to replenish electrolytes and improve endurance performance. ## Workshop question How can your brand prioritize and highlight natural ingredients? ## Trend signals for Vinegar Beverage Trend score 3.9 out of 10, from popularity 56%, activity 49%, freshness 12%. - Popularity: 56% - Activity: 49% - Freshness: 12% ## Examples of the Vinegar Beverage trend 5 featured examples from Oct 25, 2020 to May 20, 2022. - [ACV Hydration Sachets](https://www.trendhunter.com/trends/hydration-sticks): The Apple Cider Vinegar-Infused Hydration Sticks Replenish Electrolytes (Category: Lifestyle) Implication: The use of natural ingredients such as Apple Cider Vinegar presents an opportunity for the sports drink industry to differentiate themselves and appeal to a health-conscious marke… - [Better-For-You Prebiotic Sodas](https://www.trendhunter.com/trends/vina): VINA Was Formulated to Strengthen Your Brain-Gut Connection (Category: Lifestyle) Implication: As gut health gains importance, the prebiotic and probiotic industry is presenting numerous disruptive opportunities for unique, innovative products. - [Uplifting Probiotic Drinks](https://www.trendhunter.com/trends/sunny-culture): Sunny Culture's Water Kefir Supports the Gut-Brain Connection (Category: Lifestyle) Implication: The rise of gut-health-focused offerings and demand for natural ingredients present opportunities for beverage companies to innovate in the probiotic drink space. - [Delicious Premium Living Vinegars](https://www.trendhunter.com/trends/living-vinegars): Acid League Boasts a Variety of Unique, One-of-a-kind Flavors (Category: Lifestyle) Implication: Cater to the elevated palates of gastronomy enthusiasts with premium and unique products like Acid League's Living Vinegars. - [Apple Cider Vinegar Sodas](https://www.trendhunter.com/trends/apple-cider-vinegar-sodas): Hip Pop's Low-Sugar Gut Health Drinks are Rich in Probiotics (Category: Lifestyle) Implication: Beverage companies can capitalize on Hip Pop's product innovation to offer flavorful, low-sugar drinks with functional benefits to health-conscious consumers. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)