# Nostalgia Geek As people age, icons that age with them keep them engaged. By [Brian G Randles](https://www.trendhunter.com/Brian), Trend Hunter | Published Sep 21, 2009, updated Nov 19, 2009 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets) Source: Trend Hunter, https://www.trendhunter.com/protrends/video-game-nostalgia-as-gamer-generations-age-they-make-the-characters-icon ## Key Figures - Trend score: 5.1/10 - Evidence articles: 7 ## What is the Nostalgia Geek trend? **Nostalgia Geek:** Every generation has media figures and icons that resonate with them and influence their decisions; however, as generations grow older, their interests in entertainment, pop culture and games change too, unless these innovations and mediums mature and develop with them over time. ## At a Glance - Evidence: 7 featured examples - Articles from: Jun 21 to Aug 14, 2009 - Published: Sep 21, 2009 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Nostalgia](https://www.trendhunter.com/megatrend/nostalgia), [Youthfulness](https://www.trendhunter.com/megatrend/youthfulness) ## Audience - Gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe ## Themes within the Nostalgia Geek trend ### Nostalgia Marketing As people age, companies can use nostalgia marketing to keep them engaged with brands, products, and icons from their past. ### Reimagining Icons Redesigning classic characters in new ways can create new and exciting experiences for fans, as well as attract new audiences. ### Gaming-Themed Food Creating food and snacks based on popular games can provide a fun and unique experience for gamers and non-gamers alike. ## What the Nostalgia Geek trend means for industry ### For Entertainment As technology and trends change, entertainment companies and creators need to offer new and innovative ways to keep fans engaged. ### For Fashion Fashion designers and brands can use iconic characters, games, and other pop culture references to create unique and eye-catching designs and products. ### For Food & Beverage Innovative food and beverage companies can create new products and experiences by incorporating popular games and characters into their offerings. ## Trend signals for Nostalgia Geek Trend score 5.1 out of 10, from popularity 74%, activity 70%, freshness 8%. - Popularity: 74% - Activity: 70% - Freshness: 8% ## Examples of the Nostalgia Geek trend 7 featured examples from Jun 21 to Aug 14, 2009. - [Video Game Portraits](https://www.trendhunter.com/trends/greg-de-stefano-video-game-mario): Greg de Stefano Brings "Super Smash Bros: Brawl" to Life (Category: Fashion) Implication: Disruptive innovation opportunities exist for digital artists to revolutionize the creation of realistic video game character portrayals. - [Untooning Video Game Characters](https://www.trendhunter.com/trends/anthony-jones-mario): Anthony Jones Designs Real-Life Mario, Luigi, Bowser & Princess (Category: Tech) Implication: Untooning can provide opportunities for gaming companies to create new and more immersive gaming experiences for players. - [People as Video Games](https://www.trendhunter.com/trends/patrick-runte-photography): Patrick Runte Captures Cute Gaming Images (Category: Fashion) Implication: The art industry can benefit from using technology to create innovative visual experiences, such as utilizing real people as video game characters. - [Tattooed Gamer Soles](https://www.trendhunter.com/trends/tattooed-soles-mario-and-luigi): Mario and Luigi Are Inked On the Bottom of a Person's Feet (Category: Art & Design) Implication: Tattoo parlors can tap into the demand for unique and unconventional tattoos by offering specialized services and designs. - [Velcro Game Clothes](https://www.trendhunter.com/trends/clothes-you-can-play-with): The Prize Pony Tic-Tac-Toe Tee Lets People Play With You (Category: Fashion) Implication: Opportunities for clothing brands to incorporate interactive elements into their designs and create unique, engaging products. - [Gamer Cupcakes](https://www.trendhunter.com/trends/mii-cupcakes): Mii Cupcakes are Perfect for Wii Parties (Category: Tech) Implication: Bakeries can offer customizable treats such as personalized cupcakes as a unique selling point for events and parties. - [Classic Game Recreations](https://www.trendhunter.com/trends/nintendo-mini-classics): Nintendo Mini Classics Bring Back Memories in Digital Form (Category: Tech) Implication: Innovative gaming companies can create updated versions of classic games to cater to retro gaming enthusiasts. ## Recent trend clusters - 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