# Vice Pride Instead of hiding their rebellious nature, consumers wear addictions with pride. By [Michael Hemsworth](https://www.trendhunter.com/Michael.Hemsworth), Contributing Researcher | Published Jul 29, 2014 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/vice-pride ## Key Figures - Trend score: 4.3/10 - Evidence articles: 5 ## What is the Vice Pride trend? **Vice Pride:** Overworked consumers are becoming more laissez faire about taboo topics as seen with jewelry designs that boast about vices like drugs and alcohol. This acceptance and proliferation of addiction denotes a cultural preference for sincerity and openness, but also one for an edgy aesthetic. ## At a Glance - Evidence: 5 featured examples - Articles from: Aug 13, 2013 to Jul 19, 2014 - Published: Jul 29, 2014 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Themes within the Vice Pride trend ### Openness About Taboo Topics The cultural shift towards openness about addiction denotes preference for sincerity and openness, creating an opportunity for industries to create products that celebrate this authenticity without glorifying dangerous behavior. ### Functional Fashion Accessories The rise of unique, stylish, and multi-purpose fashion accessories shows that there is an opportunity for industries to create hybrid designs that serve both aesthetics and utility, opening up new revenue streams for brands. ### Pop Culture-Inspired Jewelry The growing trend of pop culture-inspired designs presents an opportunity for industries to leverage media and entertainment through wearable products, opening up new markets for brand extension and merchandise. ## What the Vice Pride trend means for industry ### For Fashion and Accessories In today's market, fashion companies have the chance to use functionally appealing accessories to accentuate attire in addition to promoting authenticity and personality in a consumer's wardrobe. ### For Entertainment and Media Hollywood and other influencers can use the promotion of trendy styles to keep up with consumers, remind people of beloved franchises, and promote media-marketed products. ### For Luxury Goods and Jewelry Fashion icons can incorporate high-quality materials and pricing into jewelry designs to sell as unique and valuable pieces that can make a statement for a distinct and valuable clientele. ## Trend signals for Vice Pride Trend score 4.3 out of 10, from popularity 62%, activity 59%, freshness 8%. - Popularity: 62% - Activity: 59% - Freshness: 8% ## Examples of the Vice Pride trend 5 featured examples from Aug 13, 2013 to Jul 19, 2014. - [Drug Jewelry Designs](https://www.trendhunter.com/trends/drug-jewelry): Cathedral Collection by Damien Hirst is Inspired by His Famous Installations (Category: Fashion) Implication: Disruptive innovation opportunity: Collaborating with renowned artists to create jewelry collections that merge the worlds of art and fashion. - [Wearable Wine Glasses](https://www.trendhunter.com/trends/glass-rings): These Wine Glass Rings Allow Women to Wear Their Drink (Category: Fashion) Implication: Wearable drink accessories provide intersection points between fashion and beverage industries. - [Functional Cap Opener Jewelry](https://www.trendhunter.com/trends/bottle-opener-earrings): The Bottle Opener Earrings are Essential at a Party (Category: Fashion) Implication: The fashion industry can take advantage of the popularity of multi-functional accessories by designing creative and trendy pieces that serve more than one purpose. - [Alcohol-Inspired Accessories](https://www.trendhunter.com/trends/flask-bracelet): The Flask Bracelet by Cynthia Rowley Provides Convenient Pick-Me-Ups (Category: Fashion) Implication: Designers can leverage the trend of fashionable drinking accessories to create innovative and functional products for consumers who value both style and functionality. - [Cuffed Convict Necklaces](https://www.trendhunter.com/trends/piper-chapman): These Handcuff Necklaces are Reminiscent of the Character Piper Chapman (Category: Fashion) Implication: Designing and manufacturing unique accessories that cater to pop culture trends and themes. ## Recent trend clusters - [Scaled Restraint](https://www.trendhunter.com/protrends/small-luxury-watches) (Fashion) - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) - [Ritual Systems](https://www.trendhunter.com/protrends/ritual-systems) (Fashion) - [Athletic Styling](https://www.trendhunter.com/protrends/athletic-styling) (Fashion) ## Trending in Fashion - [Paisley-Shelled Collector Sneakers](https://www.trendhunter.com/trends/paisley-shelled-collector-sneakers) - [Fruit-Inspired Digital Watches](https://www.trendhunter.com/trends/themed-wristwatches) - [Deluxe Beauty Advent Calendars](https://www.trendhunter.com/trends/classic-and-prestige) - [Modular Winter Wardrobes](https://www.trendhunter.com/trends/moose-knuckles-fallwinter-2026) All articles: [Fashion](https://www.trendhunter.com/fashion)